Episode #11: PR For Your Wedding Business With Joanne Childs
PR is something the eludes most small business owners so that’s why I wanted to discuss it with wedding PR specialist Joanne Childs.
Joanne Childs runs Sprae PR and works exclusively with wedding professionals. Her clients have had coverage online and in magazines including OK! Magazine, Now Magazine, MTV Style, Wedding Ideas, Perfect Wedding, You and Your Wedding, Brides Magazine, Hitched, Attire Bridal, Confetti Ireland, Wedding Magazine, Bridal Wave, Professional Jeweller, Yahoo OMG UK, Digital Spy and many more.
In this episode we’ll cover:
- What is PR and how is it different from marketing or advertising?
- How to be PR-ready
- How a small business set themselves up to get PR
- How to contact journalists and best practices in dealing with them
- How to pitch your story to the media
- How working with a PR professional actually works
- How to find out what journalists are looking for
- What makes something newsworthy
- How to take what’s happening in the world & turn it into a relevant PR pitch
- The great press release debate – are they dead?
Resources & Links mentioned in this episode include:
My Inner Circle HARO #journorequest #weddingpr Weddings4Media My report that shows you how I schedule my social media posts in just 30 minutes per week
More from Joanne
Website: www.sprae.co.uk Twitter: www.twitter.com/spraepr Facebook: www.facebook.com/pages/Sprae-PR/150528998300103?ref=br_rs
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