Episode 31: How To Deal With Journalists & Get Press With Nicola Russill-Roy
PR is something that is tricky for a lot of small business owners and many don’t quite understand it. If you’ve ever gotten one of those weird blanket, long, unsolicited emails with a press release, you know what I mean. Today’s guest is here to save you from the embarrassment of spamming journalists and teach you how to communicate with them in a way that will maximize your chances of being featured in their publication.
Nicola Russill-Roy is the founder of Propose PR, the first dedicated wedding specialist PR agency in the UK. Propose PR is a well-known and respected name within the wedding industry, working with a range of high-quality and well-loved brands.
In this episode we’ll cover:
- How PR differs from marketing & advertising
- How PR can be a double-edged sword
- How to make a fantastic first impression
- What you need to make sure you have before you try to get PR
- How to find out the names and contact information for journalists
- How to create your targeted media hit list & why this is so important
- Why you should avoid calling a journalist
- How to send your pitch so that it doesn’t get ignored or deleted
- How to track the results of your PR efforts
- How to use Twitter & LinkedIn as PR tools
- What to do when you get featured
- The types of features you could go after
- Lead times for the different types of publications
- How and when to follow up
- How often you should be pitching journalists
- The biggest mistakes wedding pros make when trying to get PR coverage for their businesses
Resources & Links mentioned in this episode include:
Book More Weddings Academy
#journorequest
Hootsuite
Dropbox
WeTransfer
Google Analytics
How To Write A Great Press Release
More from Nicola:
Website: www.proposepr.com
Twitter: www.twitter.com/proposepr
Facebook: www.facebook.com/pages/Propose-PR
Pinterest: www.pinterest.com/proposepr
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