Episode 32: How To Create Your Irresistible Brand With Mimika Cooney
The idea of a brand is confusing because it’s not the most tangible idea in the world. Today’s guest loves branding and helping people like figure out their brand messaging so get ready to learn a lot of tactical things you can put into action today!
Mimika Cooney is an international award winning photographer, published author, speaker and small business marketing expert. She enjoys sharing her business marketing and photography knowledge, both online and at workshops, to other professional photographers and small business owners. She owns a residential portrait studio specializing in beauty, glamour and baby portraiture based in Charlotte, North Carolina.
In this episode we’ll cover:
- What a brand is and what it isn’t
- How to position your business and what that means
- How you are your brand
- How create a brand story that connects emotionally with your potential clients
- Why you should be yourself in your business
- How to avoid attracting the wrong clients
- What Branding Schizophrenia is and how to tell if you have it
- How to know if you need to rebrand
- How to find your brand words
- How a simple Pinterest board can help you find clarity with your brand
- How to divide and sort your clients to find your ideal clients
- How you can influence how people feel about you and your business
Resources & Links mentioned in this episode include:
Book More Weddings Academy
Pinterest
My Pinterest Brand Board
Mimika’s My Style Defined Board
Business Brilliant
Audible
More from Mimika:
Website: www.mimikacooney.com
Twitter: www.twitter.com/mimikacooney
Facebook: www.facebook.com/MimikaCooneyfans
Pinterest: pinterest.com/mimikacooney
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I really enjoyed the podcast. I came away with some valuable action steps and I really loved how she explained branding terms with examples that every one can relate to. I do have a pinterest branding board but I never realized that this is what I was doing. I call it my CocoTrendy Board and I will be revisiting it to help with my branding.
I am so happy you enjoyed it and got actionable steps from it! I think brand boards on Pinterest are really, really helpful.