Author Archive

Episode 33: How To Communicate Your Brand Visually With Kayla Rose

Episode #33 Kayla Rose

Podcast: Play in new window | Download What does your brand look like? Not sure? You need to listen to this interview with brand & web stylist Kayla Rose who loves creating designs that reflect who you are and what your business is all about. You’re about to learn how to figure this out in [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 32: How To Create Your Irresistible Brand With Mimika Cooney

Episode #32 Mimika Cooney brand

Podcast: Play in new window | Download The idea of a brand is confusing because it’s not the most tangible idea in the world. Today’s guest loves branding and helping people like figure out their brand messaging so get ready to learn a lot of tactical things you can put into action today! Today’s Guest: Mimika [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 31: How To Deal With Journalists & Get Press With Nicola Russill-Roy

Episode #31 Propose PR

Podcast: Play in new window | Download PR is something that is tricky for a lot of small business owners and many don’t quite understand it. If you’ve ever gotten one of those weird blanket, long, unsolicited emails with a press release, you know what I mean. Today’s guest is here to save you from [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 30: How Mark Lazarchic Sold $1,000,000 Of Wedding Sparklers This Year

Episode 30 How Mark Lazarchic Sold $1,000,000 Of Wedding Sparklers This Year

Podcast: Play in new window | Download If you think you have too much to do, wait until you hear this interview. Today’s guest is a serial entrepreneur that runs 4 main businesses and many other websites. One of his businesses, Wedding Day Sparklers, sold $1,000,000 of wedding sparklers this year alone. If he can [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 29: How To Use Instagram To Book More Weddings With Jenn Herman

jenn herman instagram book more weddings

Podcast: Play in new window | Download Instagram is a social media platform that remains untapped for a lot of business owners but it can be incredibly valuable if you know how to use it well. I have good news for you – today you’re going to learn how to use it well! Today’s Guest: Jenn Herman [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 28: From Planning Weddings To Building Tools For Wedding Planners With Christina & Rob Farrow

Episode #28 Aisle Planner

Podcast: Play in new window | Download We all come up against problems in our businesses but have you ever thought about figuring out a way to solve those problems? Christina & Rob Farrow knew that the existing tools available to wedding planners weren’t really cutting it and it was holding them back and stressing [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 27: Using Styled Shoots To Get Featured On Blogs & Book More Weddings

episode 27 using styled shoots to get featured on blogs and book more weddings

Podcast: Play in new window | Download A lot of wedding professionals do styled shoots and they are great but I see a lot of people doing them without being intentional about why they’re doing them and how they will bring them more business. You know I am all about being intentional & today’s guest is [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

How To Build Relationships With Other Wedding Vendors, Bloggers, Editors or Anyone!

the spotlight technique

As a small business owner, your business hinges on relationships. Relationships with other wedding professionals can lead to profitable referrals and joint ventures and relationships with bloggers and editors can lead to press mentions and features. It is important to maintain the relationships that you have with other wedding professionals and build more of them, [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 26: How To Use Facebook Ads To Book More Weddings With Claire Pelletreau

Episode 26 Book More Weddings With Facebook Ads Claire Pelletreau

Podcast: Play in new window | Download Facebook ads seem to be this enigma that a lot of people try out but never quite understand. I have good news, it doesn’t have to be so damn frustrating. Today, Facebook ads expert Claire Pelletreau will arm you with the knowledge you need to make Facebook ads work [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 25: The Biggest Entrepreneurial Hurdle Of All – Your Mindset With Maria Arredondo

Episode #25 Maria Arredondo

Podcast: Play in new window | Download Marketing, sales, managing your time & managing your money are all tricky parts of being a wedding entrepreneur, but the biggest entrepreneurial hurdle of all is your mindset. Today we’re digging deep into the mindset shifts that we all need to make in order to create a successful [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

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