Author Archive

Episode 36: Take The Shortcut To Success

Meet Michelle

Podcast: Play in new window | Download Welcome back to this special trilogy of podcast episodes dedicated to helping you book more weddings! This is episode #3 and the final episode in the series. If you missed the first episode of this series, head over to evolveyourweddingbusiness.com/34 to listen to that and you can catch [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 35: How One Cake Maker Went From Ready To Close Her Business To Running A Thriving Wedding Business She Loves

jaclyn - try to woo potential clients

Podcast: Play in new window | Download Welcome back to this special trilogy of podcast episodes dedicated to helping you book more weddings! This is episode #2 in the series and if you missed the first episode of this series, head over to evolveyourweddingbusiness.com/34 to get caught up. Now, I have someone I want to [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 34: Your Wedding Business Hinges Upon This Simple Principle

inbound vs outbound marketing

Podcast: Play in new window | Download Today, I want to talk to you about the very survival of your business. If you have a wedding business and you want to thrive instead of struggle, you’ll want to pay close attention to what I’m about to share with you. This is the first episode in [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 33: How To Communicate Your Brand Visually With Kayla Rose

Episode #33 Kayla Rose

Podcast: Play in new window | Download What does your brand look like? Not sure? You need to listen to this interview with brand & web stylist Kayla Rose who loves creating designs that reflect who you are and what your business is all about. You’re about to learn how to figure this out in [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 32: How To Create Your Irresistible Brand With Mimika Cooney

Episode #32 Mimika Cooney brand

Podcast: Play in new window | Download The idea of a brand is confusing because it’s not the most tangible idea in the world. Today’s guest loves branding and helping people like figure out their brand messaging so get ready to learn a lot of tactical things you can put into action today! Today’s Guest: Mimika [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 31: How To Deal With Journalists & Get Press With Nicola Russill-Roy

Episode #31 Propose PR

Podcast: Play in new window | Download PR is something that is tricky for a lot of small business owners and many don’t quite understand it. If you’ve ever gotten one of those weird blanket, long, unsolicited emails with a press release, you know what I mean. Today’s guest is here to save you from [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 30: How Mark Lazarchic Sold $1,000,000 Of Wedding Sparklers This Year

Episode 30 How Mark Lazarchic Sold $1,000,000 Of Wedding Sparklers This Year

Podcast: Play in new window | Download If you think you have too much to do, wait until you hear this interview. Today’s guest is a serial entrepreneur that runs 4 main businesses and many other websites. One of his businesses, Wedding Day Sparklers, sold $1,000,000 of wedding sparklers this year alone. If he can [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 29: How To Use Instagram To Book More Weddings With Jenn Herman

jenn herman instagram book more weddings

Podcast: Play in new window | Download Instagram is a social media platform that remains untapped for a lot of business owners but it can be incredibly valuable if you know how to use it well. I have good news for you – today you’re going to learn how to use it well! Today’s Guest: Jenn Herman [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 28: From Planning Weddings To Building Tools For Wedding Planners With Christina & Rob Farrow

Episode #28 Aisle Planner

Podcast: Play in new window | Download We all come up against problems in our businesses but have you ever thought about figuring out a way to solve those problems? Christina & Rob Farrow knew that the existing tools available to wedding planners weren’t really cutting it and it was holding them back and stressing [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode 27: Using Styled Shoots To Get Featured On Blogs & Book More Weddings

episode 27 using styled shoots to get featured on blogs and book more weddings

Podcast: Play in new window | Download A lot of wedding professionals do styled shoots and they are great but I see a lot of people doing them without being intentional about why they’re doing them and how they will bring them more business. You know I am all about being intentional & today’s guest is [...]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

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