Author Archive

Episode #14 – Copywriting That Speaks To The Heart With Nikki Groom

nikki groom

Podcast: Play in new window | Download Copywriting is more than just writing, it digs deep into emotions & motivations and this interview with Nikki Groom digs deep too into not just copywriting, but also your why, the dreaded about page, rebranding, burnout & underpricing. Today’s Guest: Nikki Groom Nikki Groom is an ink slinger, […]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

The #1 Thing That Can Increase & Maximize Your Success

oprah quote

Having an entrepreneurial brain is a funny thing. We do very well at thinking through how to improve out businesses and often work alone. But then it hits you, or you hit it – the brick wall that you don’t know how to navigate around. We all get stuck – every single one of us. […]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode #13: Business Planning That Isn’t Snooze-Worthy With Michelle Loretta

michelle loretta

Podcast: Play in new window | Download Business planning sounds boring and some people make it boring but Michelle Loretta of Sage Wedding Pros has a way of making it so much more interesting and useful. You can create a business plan that doesn’t just sit and collect dust and Michelle is here to tell […]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Close The Deal & Make The Sale

your job is to educate

[This is a guest post by Michelle Green of the Business of Baking blog. Michelle will be teaching baking business courses all over Australia and the US so click here to find of if she will be coming to your city!] On my Facebook page I recently shared a story of a woman who called me for a […]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode #12: Streamlining & Systematizing Your Business With Heather Crabtree

heather crabtree

Podcast: Play in new window | Download You wouldn’t build your house on a shoddy foundation but a lot of people build their businesses without giving much thought to the foundation & systems that make it work. Today I’m joined by Heather Crabtree, a self-proclaimed business nerd, who has helped lots of wedding professionals with […]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode #11: PR For Your Wedding Business With Joanne Childs

episode 11 PR

Podcast: Play in new window | Download PR is something the eludes most small business owners so that’s why I wanted to discuss it with wedding PR specialist Joanne Childs. Today’s Guest: Joanne Childs Joanne Childs runs Sprae PR and works exclusively with wedding professionals. Her clients have had coverage online and in magazines including OK! […]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode #10: Why Email Marketing Matters & How It Can Be The Most Valuable Asset In Your Business

email marketing

Podcast: Play in new window | Download Email marketing is a big part of creating a system to bring in leads and generates more business but many people don’t know a whole lot about what it is, how it works and what the value of it is. That’s why today’s podcast is dedicated to email […]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode #9: Authentic Selling Without The Ick Factor With Kendrick Shope

authentic selling with kendrick shope

Podcast: Play in new window | Download It isn’t everyone that can make sales feel anything other than gross, but Kendrick Shope does just that. I have had a business crush on Kendrick since I first found her and she did not disappoint in this interview – it’s full of gold nuggets! Today’s Guest: Kendrick […]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode #8: Busy Is The New Lazy With Val Geisler

episode 8 val geisler

Podcast: Play in new window | Download Everyone is busy these days and for some reason we feel like it’s a badge of honor to be busy and that we need to share just how busy we are with everyone we know. Being busy doesn’t mean shit though. It means you’re busy, it doesn’t mean […]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

Episode #7: Getting Your Head Around Google Analytics With Liz Lockard

liz lockard

Podcast: Play in new window | Download Do you know what’s working and what isn’t working in your business? Do you know where your traffic is coming from? According to Brenda Cadman in Episode #6 of the podcast, 48% of wedding business websites don’t have analytics enabled and that’s why today’s interview with Liz Lockard […]

About The Author Heidi Thompson

Heidi Thompson is a marketing strategy geek & freedom fighter leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Heidi is on a mission to help wedding professionals (just like you) live freer lives courtesy of their businesses. Find out how you can evolve your wedding business with Heidi here: http://evolveyourweddingbusiness.com/work-with-me/

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