"How Do I Book More Weddings?"
I talk to a lot of people who ask me questions like “How do I book more weddings?” as if that is something I can answer in one sentence. When I’m asked that question I really don’t even know where to start. It’s like asking “How do I make money?”, it’s so vague and broad. I know why people ask that question though – they want a magic pill. We all like to think there is a magic pill, a quick fix, an easy button that we can push and magically get the results we want. I hate to be the bearer of bad news but there is no magic pill.
The way you book more weddings is through strategic marketing and sales but I know that isn’t the answer they want. It’s not easy. If it were easy, everyone would start their own business. It is SO much easier to clock in and out at set hours and know you’re getting a pay check from someone. Entrepreneurship is not easy. It is worth it though to have the freedom to control your own life and do the work you love. So would you rather have it easier or have freedom?
Perhaps it’s easier to answer “How do I book more weddings?” by telling you how NOT to book more weddings.
You won’t book more weddings if….
- You think you can sit back and wait for people to come to you
- You buy lead lists and spam them with whatever you have to offer
- You spend money on ads (either print or online) without having a solid strategy behind how that ad will bring you customers
- You don’t have a way of collecting leads & building trust with them
- You aren’t willing to follow up
- You’re not willing to invest in learning how to sell & market yourself
- You don’t want to work ON your business instead of just IN your business
- You don’t want to pick yourself up by your bootstraps, dust yourself off and make the conscious decision to do something different. After all, Einstein defined insanity as doing the same thing over and over and expecting different results. It’s easy to complain about what you don’t have, but what are you going to do about it?
But you are on this site and that means you are looking to do something different. You know what you’ve tried isn’t cutting it and you have to find out what works. I can show you exactly what works but are you up for the challenge of learning it and putting it in place?
