FREE 5 DAY CHALLENGE FOR WEDDING Pros
Live Monday, APR 14th - Friday, Apr 18th, 11:30Am PDT
Why should a couple book YOU instead of a competitor?
That may sound harsh, but it's a question you absolutely need to answer in your marketing if you want to stand out and book more weddings.
If couples don't know why you're the perfect fit for them, they'll compare you to your competitors, and that usually results in them comparing you based on price.
🎵:insert sad trombone sound:🎵
That's why this challenge is all about making sure you stand out from your competition so couples know within 5 seconds if you're the perfect fit for them or not.
The Stand Out & Get Booked Challenge is the solution to...
Ghosting
Price shopping
Losing perfect clients to your competitors
Hearing things like "we went in another direction" all the time
Feeling like you can't raise your prices
The frustration you feel because you're doing all the things you're supposed to but not getting the leads & bookings you need
And sooooo many other problems that plague wedding pros!
Learn how to stop your ideal clients in their tracks and make them want to work with YOU instead of your competitors, even if your prices are higher.
*In order to receive the replays of these live trainings, you must register to attend.
The trainings take place inside a private group, where the recordings will also be held for all registered attendees.
Lock On Your Target
You'll uncover why you're not currently standing out from your competition (and what you can do to change that right now.) Then, I'll show you how to use my Clone Your Best Clients process to identify exactly who you want to attract more of so you can stand out to them as the best possible choice.
Why most wedding pros fail to stand out and wind up competing on price
How you can stand out even in the most saturated market
The first step to making yourself an ideal client magnet (hint: it's not what you think!)
Why Should They Choose You?
If you want someone to buy from you instead of someone else, you need to give them a good reason for them to do that. In Day 2, you'll uncover what your ideal clients care about most (and I promise, it's not what you think it is) and combine it with your values to make the case why they should choose you instead of someone else.
How to pull an "Elle Woods" and make the case for why someone should work with you without sounding desperate
What you need to include in your marketing so your ideal clients see you as a perfect fit for them
The #1 most powerful tool you have to figure out what your ideal clients ACTUALLY care about (bonus: it's free!)
Pass The 5 Second Test With Flying Colors 🌈
Within 5 seconds of landing on your website, your potential client should know exactly what you do, who you're the best fit for, and how you're different. Most wedding business websites don't pass this test but yours will!
Why this squashes so many pricing objections
How other successful wedding pros pass the 5 Second Test
How to craft your own Perfect Fit Statement
Create Your Ideal Client Mirror
Before your ideal client will inquire and book you, they need to see themselves in your business to know you're the right fit for them. Your website and your marketing needs to give them an "OMG this is EXACTLY what I was looking for!" feeling that makes them want to work with you and only you.
How to stop your ideal clients in their tracks with your marketing
2 simple ways to create your Ideal Client Mirror
The secret to attracting and booking more perfect fit clients
Seal The Deal
Now that you know how to attract more of your ideal clients, we need to make sure more of them actually book you. On Day 5, you'll update your inquiry and booking workflow so it easily books more of your ideal clients.
The mistakes wedding pros make with their booking workflow that cost them bookings
How to turn more leads into bookings using what you've already learned
How to address questions and objections that hold couples back from booking before they even ask you about them
How you can make sure your marketing continues to attract and book your ideal clients for the reast of this year and beyond
Attracting and booking more of your ideal clients without having to compete on price.
Standing out as the best choice even in a saturated market.
Turning your website into an ideal client magnet that stops them in their tracks & gets them excited to work with you.
No longer competing on price and instead making yourself the perfect fit for your ideal client.
Turning slow inquiries into a booking bonanza for your wedding business!
Wedding Planners
Florists
Officiants
Stationers
DJs
Photographers
Travel Agents
ANYONE marketing to couples getting married.
Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding Business where she helps wedding professionals book more ideal clients and craft a business that gives them the income, life, and freedom they want.
Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World.
She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Over the past 13+ years, Heidi has helped thousands of wedding pros of all kinds across 6 continents grow their businesses without working 60+ hour weeks.
If you don’t stand out, you won’t get booked. This challenge fixes that.
We'll see you on the inside!
xx Heidi
© 2025 Evolve Your Wedding Business LLC. All rights reserved
For Support Issues or Questions, Please Email Us at heidi@evolveyourweddingbusiness.com