What if raising your prices helped you book more weddings?
Most wedding pros are afraid that raising their prices will cost them bookings.
But if you do it right, it'll result in MORE bookings!
You can make raising your prices feel like Amazon Prime Day for your potential clients.
Why is there always so much hype behind promotions like Amazon Prime Day?
Because they allow customers to get things they want AND save some money.
But it only works because there is urgency to motivate people.
The power of a promotion like this is rooted in the deadline.
We're all familiar with promotions like these.
They get us to buy now because urgency motivates people to take action.
You can tap into the same principle when you raise your prices.
It's effectively a sale without you lowering your prices to begin with.
When you tell someone they can save money when they book by a certain date, it motivates them. No one wants to miss out on that!
In fact, humans are significantly more motivated by potential loss than potential gain. That's why FOMO is so powerful.
When you raise your prices quietly, you give up that opportunity to tap into urgency and loss aversion.
That's a huge sales opportunity squandered.
But when you run a price increase promotion and tap into urgency, you can book more weddings from...
- the leads who haven't gotten back to you yet
- the people who follow you but haven't inquired yet
- and your referral partners who want to save their clients some money.
And they'll be pumped that they are able to book you at your current prices. It comes across as you doing them a favor by raising your prices because you're giving them a heads up.
And of course, as a result of increasing your prices in a public way, you're seen as more in demand which draws potential clients to you and helps you stand out.
Do you see how powerful running a price increase promotion can be?
And it doesn't have to be difficult or complicated.
I know you're busy.
You can run a price increase promotion with just a few hours of work.
Plus, I've done a LOT of the work for you so it'll be as easy as filling in Mad Libs.
Read on to see what I mean.
This simple 3-phase system that I developed Turns your price increase into an exciting reason for couples to book you right now
It’s called Run A Price Increase Promotion.
This program takes you step-by-step through running a profitable price increase promotion and gives you the templates you need to put it into action NOW.
WHAT'S INCLUDED?
Ready To Run A Price Increase Promotion?
Phase 1 - Prep
In Phase 1, you'll get the full run-down on exactly what to do to prepare for your price increase so it brings in more bookings.
I show you exactly what to say and when so people know what's coming. This ensures your price increase feels like you're hooking them up, not like you're trying to get more money out of them.
But that’s only the first part!
Phase 2 - Promote
Once you've prepped your price increase promotion, you need to promote it to 5 key groups of people.
You won't just be randomly posting about this on social media and hoping for the best. You'll be strategically communicating with all 5 of these key groups that can send you bookings.
💌 And you don't even have to think about what to say because I've included fill-in-the-blank email, social media, and graphic templates for you! 💌
Phase 3 - Update
Congratulations, you've raised your prices and booked some weddings in the process! Now what?
This phase gives you exactly what to do to update your prices now that they’ve increased and some key things to consider once you've updated your prices.
BONUS #1
Bonus #1 - Easily Plan Your Promotion With The Promotion Planner
It can be hard to try to plan out promotions in your head. This planner gives you everything you need to easily plan out your promotion strategically.
It even has a checklist of each thing you need to complete do you don't miss a thing.
BONUS #2
Bonus #2 - Fill-In-The Blank Email Templates
You know you need to tell people about your price increase promotion, but how do you do that? And what do you say?
I've got you covered with these fill-in-the-blank email templates for each of the 5 groups of people you need to promote your price increase promotion to.
Fill them in Mad Libs style and you're good to go!
BONUS #3
Bonus #3 - Fill-In-The Blank Social Media Templates
How exactly do you talk about your price increase promotion on social media in a way that makes it feel like a win for your potential clients?
These fill-in-the-blank templates give you exactly what to say and are ready for you to fill in and use
BONUS #4
Bonus #4 - Social Media Graphic Templates
If you're going to post about your price increase promotion on social media, you need graphics to go with it.
I've created 5 Canva graphic templates for you to take and use. Just swap in your photos and brand colors!
That's a $1685 value, yours
for just $97
When you sign up by Sunday, October 29th at 9pm Pacific.
🎁 This program is normally only available inside my membership, The Wedding Business Collective, but I wanted to do something special and offer it to you for just $97 so you can increase your prices before booking season kicks off. 🎁
This offer expires in...
Here's What's Included Today...
- All 3 phases of the Run A Price Increase Promotion Course (Value: $697.00)
- Bonus #1 - Easily Plan Your Promotion With The Promotion Planner (Value: $197.00)
- Bonus #2 - Fill-In-The-Blank Email Templates (Value: $397.00)
- Bonus #3 - Fill-In-The Blank Social Media Templates (Value: $297.00)
- Bonus #4 - Social Media Graphic Templates (Value: $97.00)
Total Value: $1685
You pay just $97
That's less than the price of one of the bonuses sold separately.
Let's Be Real...
You're going to have to raise your prices from time to time, it's just the way business works.
If you don't have a way of turning that price increase into a way to motivate couples to book you, you're going to miss out on bookings.
If you try to figure out how to run a price increase promotion on your own, it's going to take you much longer and you'll miss out on the results you can only get with a proven system.
:insert sad trombone sound:
But when you sign up for Run A Price Increase Promotion you'll...
- Turn more of your existing leads that are "thinking about it" into bookings
- Get more bookings from referral sources who want to save their clients some money
- Be able to raise your prices while making your potential clients feel like you're looking out for them
- Be perceived as in demand and more "worth it" for couples
- Attract more of your ideal clients and fewer of the not-so-ideal ones
- Get far fewer questions about your prices
- Have a proven strategy you can rinse and repeat each and every time you want to increase your prices
Frequently Asked Questions
Is This Different Than Your Membership, The Wedding Business Collective?
The Run A Price Increase Promotion is included in The Wedding Business Collective and is normally only available to members. When you purchase, you'll get lifetime access to the material.
Is This Program Right For Me?
This program is for any wedding professional who wants to increase their prices and book more of their ideal clients. If that sounds like you, you're in the right place!
How Much Does The Program Cost?
This program is normally only available inside The Wedding Business Collective but right now, you can purchase it for just $97. This offer is available until Sunday, October 29th 2023 at 9pm Pacific. After that, the course will only be available in The Wedding Business Collective.
Is There A Refund Policy?
Due to the digital nature of this program no refunds will be issued. Please ask any questions that you have before making your purchase if you’re not sure if it’s right for you or your business. Email heidi@evolveyourweddingbusiness.com with any questions.
How Long Will It Take To Get Results?
Good news: You can plan and run your price increase promotion with just a few hours of work. I recommend giving yourself about 4 weeks to go through all 3 phases of the promotion so people have ample time to book before your price increases. During those 4 weeks, you'll have a few hours of work at most.
But All Couples Really Care About Is Price, Right?
That's not actually true. According to The Wedding Report, when couples were asked if price was the determining factor when hiring a wedding vendor, 80% said NO.
Price is a factor, but it’s not the determining factor. What people REALLY care about is value, and it’s your job to communicate the value of what you have to offer. Some wedding pros actually see inquiries and bookings increase after a price increase because they are perceived as in demand and higher value.
How Do I Access Run A Price Increase Promotion?
As soon as you sign up, you'll receive an email with a link to set up your login details. From there, you'll be able to access everything that is included.
How Long Do I Get Access To This Program?
You get lifetime access to everything included.
Do I Have To Be Good With Tech Or Marketing To Use This Program?
Nope! Most people who work with me would describe themselves as "not good at marketing" when first come to me. Part of my job is making it easy for you to get good at it. There is nothing super techy required to get results from this program.
Get Run A Price Increase Promotion at 95% off before time runs out!
©2023 Evolve Your Wedding Business. All rights reserved.