You’ve asked yourself more than once: “WTF am I doing wrong?!”
You already sacrifice sleep and feel like your life revolves around your clients. It feels like every new client means less time for the people you love.
You feel like not matter how much your market your wedding business, you struggle to consistently bring in new clients.
You can't seem to balance serving your existing clients and finding new ones without working around the clock.
So you’ve fallen hard for the hustle.
Whether it’s creating elaborate floral designs, capturing just the right photo, or creating a custom event that suits a couple's love story, you’re passionate about your craft.
And if you were paid based on your creativity alone you’d be rolling around in a Scrooge McDuckian vault by now. But we all know that’s not how it works.
Are you tired of running yourself ragged and selling yourself short yet?
QUESTION FOR THE OVERWORKED WEDDING PROFESSIONAL:
sound on to hear from a WBC member
You’re in the right place. It’s time for a change.
“I have no idea how to stand out in this crowded market.”
You’re passionate and talented, but defining your brand feels impossible. The market is saturated, and you’re struggling to communicate what makes you different. You keep switching strategies, hoping something sticks, but it just leaves you feeling scattered and stuck. You need clarity and a solid strategy to finally stand out and attract your dream clients.
“I’m overworked and underpaid, and I can’t keep this up much longer.”
Saying “yes” to every client has left you drowning in work. You love what you do, but at this pace, it’s not sustainable. You know you should raise your prices, but fear of losing bookings holds you back. You want to work less, make more, and finally enjoy the life you’ve been working so hard to build.
“I know I’m good at what I do, so why isn’t anyone booking?”
You’ve tried everything—wedding shows, The Knot, Instagram—but the inquiries just aren’t coming in consistently. When they do, they either ghost you or say you’re out of budget. You need a way to stand out, attract the right clients, and finally turn inquiries into bookings.
“There’s just too much to do, and not enough time.”
You’re juggling everything—marketing, client work, admin tasks—all manually. You know you need better systems, but figuring it out feels like another job. Every day, you’re playing catch-up, and the stress is exhausting. You need a way to streamline, but where do you even start?
How are you feeling right now - business-wise?
You’re darn good at what you do. You love doing it. But you don't love the business and marketing side of things. And that’s completely normal.
You, as the thriving CEO with a scalable business plan and a career that gives you the flexibility to do what you love– including outside of work.
It’s time to introduce a new narrative:
They come to me embodying the character trope of the 'overworked self-employed professional.’ They work 60+ hour weeks. They sacrifice sleep (and money.) They don’t remember the last time they took a real break. But that ish isn’t sustainable. At all.
Listen. I've worked with tons of tired and frazzled wedding professionals who have whole-heartedly embraced the hustle…
The key to booking more weddings and growing your business isn’t “work harder” – no matter what the loudest voices in hustle culture have told you.
Seem impossible to get all these things?
Not anymore – with The Wedding Business Collective.
a guide who can help you set goals, gain confidence, and deal with the nitty-gritty in a way that makes sense.
a sales process that is genuine, simple, and easy – so you no longer feel like a used car salesman
systems that streamline and simplify your business processes
a marketing plan that is well thought out and encompasses what you need to do to attract and book your ideal clients.
a step by step formula that doesn’t just tell you WHAT to do - but truly shows you HOW to do it
No more overwhelm. No more showing up on IG every single day. No more hustling non-stop.
Imagine if you could grow your wedding business to 6 figures and beyond without working 80-hour weeks.
All it takes is...
Connect with like-minded wedding professionals who understand your struggles, share real-world advice, and celebrate your wins—so you stay motivated and on track.
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Get expert feedback and guidance so you always know your next step. Whether you’re stuck on pricing, marketing, or client communication, you’ll never be left figuring it out alone.
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Unlimited access to proven business & marketing courses built for wedding pros. Get clear, step-by-step guidance to attract ideal clients and book more weddings without the guesswork.
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The step-by-step roadmap you need to help you become a client magnet and double your business and beyond (tried and tested by thousands of wedding pros across all 6 inhabited continents)
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Inside The Collective, we cover everything from making sure your marketing is helping you attract and book your ideal clients to building a team so you can work fewer hours.
Your membership includes…
for wedding professionals who want to book more weddings, make marketing easy, and craft a business that gives you the life and freedom you want.
The Wedding Business Collective
NOW ACCEPTING NEW MEMBERS
“I've never sat down to analyze what I've done. It's always been flying by the seat of my pants, and the planning sessions in The Wedding Business Collective have been transformative.
The questions Heidi asked really made me acknowledge how much I've done, and given me clarity on what needs to be prioritized, what can wait, and what I can let go of entirely.”
“Since working with Heidi in The Wedding Business Collective, I’ve launched my new line, taken on more clients with bigger budgets, and nearly *tripled* my revenue – all in one year!
A lot of educators focus on only one aspect of business, but in The Wedding Business Collective, Heidi has put together courses that cover everything from online marketing to client relationships to hiring a team all in one place and in a consistent format. And there are guest educators who focus on their own niche, like copywriting or SEO.”
“The Plan Your Work system is very good at preventing me from going into burnout.
This system helped me get my priorities in order and have more days that are more productive, but also more enjoyable. I've been way busier than this time last year, but I'm not at burnout risk because it helps with constructing boundaries as well!”
"I wasn’t getting a single booking before joining The Wedding Business Collective. My business was new, I felt overwhelmed, and this program seemed like a great opportunity to build my business the right way.
After a month in The Wedding Business Collective, I booked my first-ever wedding planning couple. A week later, another booking, a week later: another, until I suddenly found myself with 8 inquiries per week and 4 couples who booked my planning services! Not just coordination- planning!"
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"I am no longer overwhelmed by marketing! We've been able to more than double our prices, work fewer weddings, and make more than we ever have working 25-30 hours per week.
We're the most expensive officiants in our area and we easily attract our ideal clients. Many of them even come back to us a few weeks after booking to book our marriage education package. I give having a solid marketing plan in place a lot of credit for this. Thank you for helping us to make this happen!"
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You’ve completed 90 days of consistent action, and now it’s time to reassess, refine, and make things even easier.
You’ll tweak what’s working, simplify where needed, and set yourself up for even more bookings with less effort.
After 120 Days: Fine-Tune & Keep Growing
Your service page and website are no longer just placeholders—they’re working for you.
You’ve refined your messaging, positioned yourself as the obvious choice, and turned your website into a powerful sales tool that converts more of your leads into booked clients. Less chasing, more booking!
After 90 Days: Your Website Becomes a Lead-Booking Machine
You’re not just planning—you’re executing. By now, you’ve completed your first full month of consistent marketing, and you’re starting to see real traction. You're attracting more of your ideal clients and booking them with ease.
The best part? Most of our members get these results by working on their business for just 2-4 hours per week. Small, strategic steps = big wins!
After 60 Days: See Your Marketing Start to Pay Off
You’ll have your Overwhelm-Squashing Marketing Plan in place so marketing finally feels straightforward and doable.
You’ll get expert feedback, answers to your questions in a monthly mastermind call, and dedicated time to take action during a virtual coworking day.
No more spinning your wheels—just real progress toward booking more of your ideal clients.
After 30 Days: A Clear Plan & Real Progress
The moment you join, you’ll unlock 5+ hours per week by eliminating busywork and focusing on what actually grows your business.
You’ll get instant access to my 6 Figure Wedding Business Roadmap, where I walk you through the exact steps to book more of your ideal clients, free up your time, and start scaling like a CEO—without the stress.
Immediately: Take Control & Get Your Time Back
Want to know what happens after you join?
My business & marketing expertise has been featured in Forbes, Wedding Business Magazine, Wedding Industry Insider, The Wedding Empires Podcast, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World. I’m also the creator and host of the Book More Weddings Summit & Wedding Business CEO Summit, events that have helped countless wedding pros transform their businesses.
After working with wedding pros at every stage of business—from brand-new planners to six-figure florists, I know exactly what works (and what’s a waste of time). I’ve seen firsthand how incredibly talented and creative wedding professionals struggle to make the money they deserve—not because they aren’t skilled, but because they don’t have the right marketing and business strategy.
While running The Alternative Wedding Fair in London, I saw this struggle play out in real time. Amazing wedding pros were showcasing their work, but many weren’t booking nearly enough clients. That’s what I’m here to change.
Consider me your wedding business coach, marketing strategist, and expert sidekick—all rolled into one. I’m not here to give you fluff or generic advice. I’m here to show you the easier, smarter way to grow your wedding business, book more ideal clients, and finally create the freedom you started this business for.
Let’s make that happen!
I literally wrote the book on how to attract and book your best clients—Clone Your Best Clients. As the wedding business coach & marketing strategist behind Evolve Your Wedding Business, I've helped more than 4000 wedding professionals book more ideal clients and create a business that gives them the income, life, and freedom they want.
Hi, I’m Heidi, and since 2012, I’ve helped wedding pros of all kinds build successful wedding businesses that don’t consume their lives whole.
YOUR Wedding Business COACH
a huge library of actionable courses worth over $5,000 (that's always growing to address the needs of the members)
VIP Access: Ongoing Training
bite-sized training, tips, and tactics that you can implement for getting results in your business in a super short amount of time.
Quick Wins
a hand-picked partner who does something similar to what you do and is in a similar stage of business, so you can share ideas, support one another, and make sure you both stay on track.
Accountability Partner Program
created specifically for members to speed up the process of getting clear on your ideal client, refining your messaging, and coming up with marketing ideas so your marketing takes less time and works better than ever.
Custom AI Marketing Tools
a private community of like-minded wedding professionals who all have the same goal: To grow their businesses while creating more freedom for themselves.
Private Members-Only Community
reviews of members’ websites (upon request) with suggested changes and tweaks everyone can learn from. One member implemented the changes and saw an almost immediate increase in her traffic & sales.
Monthly Member Makeovers
the complete process of reviewing your last quarter, setting your goals for the next one (so you’ll actually achieve them), planning for the life you want, making your 90-day plan, and adopting the right habits for success.
Quarterly Planning Sessions
your chance to talk through struggles you're facing, ask questions, and get live answers from me and your fellow members.
Live Monthly Mastermind Calls
a virtual coworking day for getting shit done - you get to collaborate, get feedback, stay accountable, and work with the other members of The Wedding Business Collective.
Monthly “Get-It-Done” Days
a step-by-step guide through the 3 parts of the roadmap - succinctly spelled out - so you always have a clear focus of what you should be working on next.
The 6 Figure Wedding Business Roadmap
Membership Overview
The Wedding Business Collective
You’re looking for tools to help you with marketing and SEO, as well as helpful tricks to make your business more appealing to your ideal client.
You thrive with the refreshing helpfulness of a community, where success is not a race or a competition.
You’re looking for straightforward courses that will walk you through every step of this crazy business journey.
You want to level up your marketing and build a better business with resources for templates, education, and support.
The Wedding Business Collective is perfect for you if:
These are just some of the benefits members of The Wedding Business Collective have experienced.
Have the freedom to take weekends off and actually enjoy your life outside of work.
Get more referrals from venues and vendors who love working with you.
Book out your calendar months in advance instead of waiting for last-minute inquiries.
Raise your prices confidently without fear of scaring away clients.
Work with couples who light you up instead of price-shoppers who drain your energy.
Have a steady stream of inquiries so you never have to wonder where your next booking is coming from.
Feel excited and confident about your business instead of stressed and uncertain.
Spend less time on marketing while still bringing in consistent leads.
Book higher budget weddings and finally charge what your work is worth.
Attract dream clients who appreciate your talent and trust your expertise.
Turn your side hustle into a thriving full-time career doing what you love.
Stop relying on The Knot & WeddingWire and build a marketing system that works for you.
How would your life change if you could…
“I increased business by 115% with the help of The Wedding Business Collective strategies!”
“The Plan Your Work system is very good at preventing me from going into burnout.
This system helped me get my priorities in order and have more days that are more productive, but also more enjoyable. I've been way busier than this time last year, but I'm not at burnout risk because it helps with constructing boundaries as well!”
Your business is unique, so your path to success will be, too.
You don't have to build your business the way someone else has. In fact, you really, really shouldn’t. That’s why everything in The Wedding Business Collective is customizable to your passion, your goals, what you need, and where you live.
If you want to be location independent, it’s time to structure your business to support that. If you don't want to have to show up on the wedding day any longer, let’s make it happen.
I’m here to help illuminate the things you love in your business and the clients you want to work with, regardless of what anyone else is doing.
This is not “one size fits all.” And it’s not some oversimplified formula. We don’t do dogmas or "must-dos" in these parts.
"I was flying by the seat of my pants without any marketing strategy and knew if I was serious about hitting some major goals that I needed to be more intentional with business planning and marketing.
Since joining The Wedding Business Collective, I’ve created a marketing strategy that made my social media presence intentional. I booked out my entire season and I’ve been checking things off of my list quicker than I ever would have hoped. I've never had my shit together this much!"
Bloom Poet, Floral Designer
Carolyn Kulb
"When I checked my metrics, I had a 100% booking rate - wild! And this is for a service that starts at $12,000 - $18,000."
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Interestingly, the number of years someone has been in business has no bearing on the success they experience in The Wedding Business Collective.
Whether you’ve survived for decades in the industry with hot mess marketing. (i.e. relying on word of mouth alone) or you’ve only thought about launching a wedding business, it’s possible to build a business that supports the life you want.
Or maybe you want to shortcut the learning curve and all the frustration that goes along with it. (You, little smarty pants, you.)
“I am so grateful for being able to get the help I needed to start at square one and get expert advice without years of trial and error. Your process in The Wedding Business Collective works.”
"Since working with Heidi in The Wedding Business Collective, I’ve launched my new line, taken on more clients with bigger budgets, and nearly *tripled* my revenue in one year!"
With the 6-Figure Wedding Business Roadmap, you’ll know exactly what you should be focused on (and what can wait) each step of the way.
If you’re doing *all the things* and you still find yourself muttering, “I don’t understand why this isn’t working”...you probably need a blueprint.
You’re struggling because you’re using all the right tools —blogging, updating your website, posting on social media, attending wedding shows, etc — but you’re lacking a blueprint to guide you. The blueprint is your strategic plan and it’s a MUST for any business.
a step-by-step guide through everything that you need to do to grow your business to 6 figures, but without working all the time.
The 6-Figure Wedding Business Roadmap
I’ve added every training I’ve ever created for wedding professionals in The Wedding Business Collective. Every. Single. One. Each training is associated with a step on our 6-Figure Wedding Business Roadmap, so you always know which ones to complete and when.
the go-to place for the crème de la crème of marketing & business courses
$5,000+ Of Marketing & Business Trainings
GO AHEAD. TAKE A SNEAK PEEK INTO THE VAULT.
Learn exactly how to create a marketing plan that squashes overwhelm and makes marketing your business a whole lot easier AND more effective. You’ll be taken step-by-step through putting your marketing plan together and you’ll learn how to use it to stay focused and achieve your goals.
Create Your Overwhelm-Squashing Marketing Plan
Blogging & Repurposing Content Made Simple
In this course, you’ll learn how to create blog posts that attract your ideal client even if you hate writing or think you’re a bad writer. You’ll learn how to take those blog posts and repurpose them into a never-ending supply of content for social media so you never have to start from scratch again. I’ve included blog post templates for you to make writing super simple & easy and you’ll see just how many ways you can use a single blog post to attract your ideal clients to you!
Making Progress Even When You’re Busy
Instead of throwing in the towel and feeling like you just can’t make progress toward your goals when you're busy with business or life, you can use some simple frameworks to get more done in a short amount of time than you ever thought possible. In this course, you’ll learn the crucial mindset shifts for when you feel too busy, planning for your actual capacity, how to use “The One Thing” framework, and “The Machete Method” for getting out of overwhelm.
Running Successful Promotions
Having a sale isn’t the only way to run a promotion! In this course, you’ll learn how to create and run successful promotions that go beyond offering a discount.
Planning Your Work
In this course, you’ll learn how to plan your work so that it’s easier for you to complete projects. You’ll learn how to break down projects into actionable tasks and how to create accountability for yourself so you get things done!
Outsourcing & Delegating For Wedding Business Owners
There will come a point where you need some help in your business and doing it all yourself isn’t cutting it any longer. In this course, you’ll learn how to delegate and outsource tasks to get your time back so you can focus on CEO activities and have time for yourself. You’ll learn how to identify what tasks to outsource and how to do it!
Expert Masterclasses
Each of these masterclasses is a deep dive into how to do something specific, many with guest experts. You’ll learn a proven system to generate more sales from your consultations, how to deal with self-doubt, how to price for profit, how to run a successful styled shoot, how to optimize your website for SEO, & how to create systems to streamline your business just to name a few.
Selling With Email Marketing
A step-by-step course where you’ll learn how to get people onto your email list and how to convert them into paying customers. You’ll also get done-for-you resources including a 7 email autoresponder series so you can just tweak it and use it in your business!.
Your Client & Vendor Referral System
In this course, you’ll learn how to get more referrals from clients and vendors alike. You’ll learn how to put this into place with a simple system that you can turn into a habit so that it never falls to the wayside.
How To Book More Weddings At Wedding Fairs
An in-depth training on how to make the most of wedding fairs and book more weddings. You don’t go into your next wedding fair leaving things to chance. You’ll have a strategy for before, during, and after the fair.
Your Most Productive Week Ever
This 1-hour training will save you 5+ hours per week! I know you’re busy and that’s exactly why I created this training series. You can be less busy and yet more productive – I’ll show you how.
Wedding Business Profits
How to build multiple streams of income in your business so that you can start making more money without working more hours. Working one on one with clients is not the only way you can earn money in your wedding business. You have more options than you know.
quick wins that you can squeeze in while on-the-go
quick tools to look for when you’re feeling lost or overwhelmed
a private, supportive community, where success is not a race or a competition - but a joint cause for celebration
a group coaching experience with mastermind calls for accountability
tons of easy-to-navigate courses for mastering marketing, SEO, and some pretty cool tricks
the 6-Figure Wedding Business Roadmap (with guided trainings to walk you through each of the steps)
everything you need to build your wedding business – in one convenient place
So What’s Included In The Collective?
Let’s help you find a focused path that you can follow to 6-figures. Evolve your business. Change your life.
