The Wedding Business Collective gives you a clear, proven marketing plan so you always know what to do next, attract couples who actually book, and get hours of your week back. No more throwing spaghetti at the wall and hoping something sticks.
Stop guessing at your marketing. Follow a plan that actually books weddings.
You're damn good at what you do. You love the work, you just don't love the business and marketing side.
That's completely normal and it's exactly what The Wedding Business Collective fixes.
You're exhausted and the marketing side is the part you dread most.
You can't tell what's working so you just keep doing all of it…all the time.
You market constantly and still can't bring in clients consistently.
You're booked some months, dead others, & you never know which one is coming.
Sound familiar?
You're doing everything they tell you to do. And you're STILL barely getting inquiries.
sound on to hear from a WBC member
You show up on Instagram. You pay for the directory listing on WeddingWire & The Knot. You write blogs. You go to the networking thing. Maybe you even did a wedding show or two.
And you've still asked yourself, more than once: "WTF am I doing wrong?"
Here's the thing, the problem isn't you. It isn't your talent and it certainly isn't your effort. You're doing all the things, in no particular order, hoping something works. THAT'S what's broken. It's a strategy problem. A strategy isn't something you're born with, it's something you can learn. Which means you can fix this.
The leads that do come in ghost you, haggle you, or tell you you're "out of budget."
"I feel like the fog around my business has lifted. I was trying to be on 9 platforms at once and it left me scattered and drained. Now I have a clear path of what I need to do.
I could not have done any of this without your help and The Wedding Business Collective. It truly has given me clarity and a newfound excitement for my business. I felt so lost and like I was a failure but now, I feel empowered, and motivated to move into next year strong and confident!"
Most wedding pros think the fix is more. More posting. More platforms. More visibility. More money thrown at a directory listing. Maybe run some ads.
More, more, MORE!
But visibility was never what books weddings. Being seen and being booked are two different things. If a couple finds your name and can't tell why you're different or why they should care, it doesn't matter how many people saw it. More visibility just puts a name nobody understands in front of more people.
The pros who book consistently aren't louder. They're CLEARER. They know exactly who they're for, exactly what makes them the obvious choice, and exactly what to do each week to bring those couples in. That clarity is a plan. And a plan is the one thing nobody handed you when you started.
That's what you get inside The Wedding Business Collective. Not more tactics to juggle, a plan that makes the tactics finally work.
More marketing isn't the answer. A PLAN is.
Let's get that back.
Every week without a plan is another week of guessing. Another stretch of posting into the void. Another round of price shoppers in your inbox and another good lead that ghosts you for no apparent reason.
It's not just the lost bookings. It's the time. The hours you pour into marketing that doesn't move anything. The mental load of carrying the whole business in your head, never sure if you're working on the right thing.
You didn't start this business to spend your nights second-guessing your own marketing. You started it to do the work you love and have freedom and flexibility.
How much longer can you keep doing it this way?
"I've raised my prices twice and never had so many customers.
The Wedding Business Collective keeps me on track. I'm easily distracted, and this forces me to be a good employee AND a good CEO."
That's the real promise here. Not "do more." Know what matters, skip what doesn't, and get your time back.
Inside The Wedding Business Collective, you get:
Most members free up 5-8 hours per week because they stop doing the busywork that was never going to book a wedding anyway.
That's 11 full days per year you're getting back!
No more staring at your to-do list wondering what's worth doing.
You'll always know your next step, and why it matters.
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When your marketing is clear, it filters for you. The right people lean in. The price shoppers move along.
No more overwhelm. No more showing up on IG every single day out of guilt. No more hustling nonstop and hoping.
Imagine knowing EXACTLY what to work on each week to bring in bookings and finishing in a couple hours.
Not a cookie-cutter formula. A plan based on who you serve, what makes you different, and where you actually want to take this thing.
Here's why tactics alone keep failing you. They're missing the foundation underneath them.
When you build the plan first, the tactics finally do their job. It comes down to five parts:
That's the plan that runs underneath everything in The Wedding Business Collective. Get it in place once and marketing stops being a guessing game!
Build these 5 parts once and your marketing finally works.
2
So you attract the right couples and stand out from your competition.
Research
1
So you're not chasing trends. You’re focused on what actually matters.
Goals
5
Measure
So you can do more of what’s working and stop wasting time on what’s not.
The How
So you can stop guessing and finally use the strategies that actually book clients.
4
So your marketing clicks and couples instantly know you're the one.
Message
3
A monthly membership for wedding pros who want to make marketing easy, book more of the right weddings, and build a business that gives them the life they actually want.
It's everything in one place: the plan, the trainings to execute it, coaching when you get stuck, and a room full of wedding pros who get it. Not a course you buy and forget. The place you keep coming back to, every time you need to figure out your next move.
Works for every kind of wedding pro: planners, photographers, florists, DJs, officiants, caterers, stationers, hair and makeup artists, live wedding painters, videographers, dress designers, and so many more.
We've had successful members across six continents. The strategy isn't built just for planners and photographers. It's built to be customized to YOU.
The Wedding Business Collective
come join us in
photography
venue
dj
officiant
floral
entertainment
wedding Painting
Catering
stationery
Travel
Built for what members actually need, not generic bots. They take the slow, head-scratching parts of marketing off your plate:
A Suite of Custom AI Tools
And we are adding new tools all the time!
Weekly CEO Planning Wizard
Turn your 90 Day Plan into weekly action steps. Plan your week like a CEO so your Worker Bee time stays focused and intentional.
Everything you need to make marketing easy, in one place.
What's included
This is the backbone of everything. Instead of a pile of courses you have to sort through, the roadmap lays the whole path out in order, in three stages, so you always know what to work on now and what can wait:
Stage 1: Book More Weddings
Get your marketing dialed in so the right couples find you and book you.
Stage 2: Streamline Your Business
Build the systems that buy back your time and take the chaos out of running things.
Stage 3: Scale to 6 Figures and Beyond
Grow your income without growing your hours.
Every training in The Collective is mapped to a step on this roadmap, so you're never guessing which one you need or when. You won't get dropped into a member's area and left to fend for yourself. You'll have a clear, step-by-step path to follow. It's been tested by thousands of wedding pros across six continents.
The 6-Figure Wedding Business Roadmap
Our huge library of actionable courses worth over $5,000 is always growing to address the needs of the members. You get access to everything we add.
VIP Access: Ongoing Training
A private community of like-minded wedding professionals who all have the same goal: To grow their businesses while creating more freedom for themselves.
Private Members-Only Community
I review a member's website each month and give changes and tweaks everyone can learn from. Members have implemented the changes & seen an almost immediate increase in traffic & sales.
Monthly Member Makeovers
Review the last quarter, set goals for the next, and build a 90-day plan you'll actually follow. Reaching your goals becomes a simple process of following your step-by-step plan.
Quarterly Planning Sessions
Your chance to talk through struggles you're facing, ask questions, and get live answers from me and your fellow members.
Live Monthly Mastermind Calls
A deep library of trainings made for wedding pros, each one tied to a step on the roadmap so you know exactly which to do and when. The library keeps growing to match what members need.
$5,000+ of marketing and business trainings
A virtual coworking day for getting shit done - you get to collaborate, get feedback, stay accountable, and work with the other members of The Wedding Business Collective.
Monthly “Get-It-Done” Days
The WBC Marketing Assistant
Your marketing helper trained on my framework, not generic ChatGPT answers. Ask it for ideas, feedback, and next steps and get guidance that actually fits how I teach you to market, so you're not piecing together advice that contradicts itself.
Want more referrals? You need a system for nurturing those relationships. This tool reminds you who to reach out to and what to say, so it actually happens.
Referral Rhythm
The Client Cloner
Ask your best clients a few key questions, hand the answers to the Client Cloner, and it turns them into marketing that attracts more of the right couples. No sifting through pages of notes trying to spot the patterns yourself.
The Ghosted Lead Booking Wizard
Answer a few questions and it writes a complete 7-email follow-up sequence in your voice in about 5 minutes. No templates, no staring at a blank screen wondering what to say to a lead who went quiet.
From Blog To Social
Turn one blog post into 20 to 30 pieces of social content you can share anywhere. You'll drive regular traffic back to your blog and keep it working for you, plus you'll never run out of ideas for social media again.
A hand-picked partner who does something similar to what you do and is in a similar stage of business, so you can share ideas, support one another, and make sure you both stay on track.
Accountability Partner Program
Quick Wins
Bite-sized training, tips, and tactics that you can implement for getting results in your business in a super short amount of time.
"Before joining The Wedding Business Collective, I was piecing things together and hoping for the best. Now, I have a clear plan. I know exactly what to focus on, how to position my business, and where to get my best clients. My sales have skyrocketed!"
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"I increased my business by 115% with the help of The Wedding Business Collective's strategies!"
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"The planning sessions have been transformative. Heidi's questions made me see how much I've done and gave me clarity on what to prioritize, what can wait, and what to let go of entirely."
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"Since working with Heidi in The Wedding Business Collective, I launched my new line, took on more clients with bigger budgets, and nearly TRIPLED my revenue in one year."
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"I was flying by the seat of my pants with no marketing strategy. Since joining, I created a strategy that made my social media intentional, booked out my entire season, and I've never had my shit together this much.
What I like most about The Wedding Business Collective is it allows you to be as involved as you need. We're all super busy, especially wedding pros during busy season. Heidi and the WBC are there if you need her.
It's not a rigid 3-6 month intensive where you do this and then you're done. I've gone through Heidi's Overwhelm Squashing Marketing Plan & The 6 Figure Wedding Business Roadmap & I'm still here because I see the value in having Heidi on tap to ask questions & getting support from the community."
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"When I checked my metrics during our planning session, I had a 100% booking rate - wild! This is for a service that starts at $8000.
I'm so excited to be aligning everything with the type of work I want to be doing."
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"I am no longer overwhelmed by marketing! We've been able to more than double our prices, work fewer weddings, and make more than we ever have working 25-30 hours per week.
We're the most expensive officiants in our area and we easily attract our ideal clients. Many of them even come back to us a few weeks after booking to book our marriage education package. I give having a solid marketing plan in place a lot of credit for this. Thank you for helping us to make this happen!"
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"I wasn’t getting a single booking before joining The Wedding Business Collective. My business was new, I felt overwhelmed, and this program seemed like a great opportunity to build my business the right way.
After a month in The Wedding Business Collective, I booked my first-ever wedding planning couple. A week later, another booking, a week later: another, until I suddenly found myself with 8 inquiries per week and 4 couples who booked my planning services! Not just coordination- planning!"
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This is what happens when you finally have a plan.
Your marketing is supposed to get EASIER over time.
Here's something most wedding pros never realize. I meet people who've been at this for 10, 20, 30, even 40 years, and their marketing has NEVER gotten easier.
They're still grinding. Still starting from scratch every week. It's still hard and frustrating.
That's not how it's supposed to go.
When you build on a real plan, the work compounds. What you set up this month keeps paying off next month. Each step gets you to the next one faster. Marketing should take LESS of you over time, not more.
You’ll have your Overwhelm-Squashing Marketing Plan in place so marketing finally feels straightforward and doable.
You’ll get expert feedback, answers to your questions in a monthly mastermind call, and dedicated time to take action during a virtual coworking day.
No more spinning your wheels, just real progress toward booking more of your ideal clients.
A Clear Plan & Real Progress
30 Days
You’re not just planning, you’re executing. By now, you’ve completed your first full month of consistent marketing, and you’re starting to see real traction. You're attracting more of your ideal clients and booking them with ease.
The best part? Most of our members get these results by working on their business for just 2-4 hours per week. Small, strategic steps = big wins!
Your Marketing Starts to Pay Off
60 Days
You've sharpened your message, positioned yourself as the obvious choice, and turned your website into something that actually converts leads into booked clients. You're doing less chasing, and more booking.
Your Website Becomes a Booking Machine
90 Days
You’ve completed 90 days of consistent action with your marketing plan and now it’s time to reassess, refine, and make things even easier. (Remember how it's supposed to get easier?)
You’ll tweak what’s working, simplify where needed, and set yourself up for even more bookings with less effort.
Fine-Tune & Keep Growing
120 Days
120
The moment you join, you’ll unlock 5+ hours per week by eliminating busywork and focusing on what actually grows your business. Most members free up 5-8 hours per week. That's 11 full days per year!
You’ll get instant access to my 6 Figure Wedding Business Roadmap, where I walk you through the exact steps to book more of your ideal clients, free up your time, and start scaling like a CEO without the stress.
Take Control & Get Your Time Back
Immediately
Here's what that looks like once you join.
90
60
30
The Wedding Business Collective is perfect for you if:
It works no matter how long you've been at this. I've seen pros with decades of hot-mess, word-of-mouth-only marketing turn it around, and brand-new pros build it right from the start. Years in business has no bearing on the results people get here. Having a plan does.
This is NOT a one-size-fits-all formula. No dogmas, no "must-dos." Everything is built to fit your craft, your goals, your market, and the life you want.
You want resources, templates, and support that meet you where your business actually is and actually get you results.
You'd rather have a community and a mentor in your corner than figure it all out alone.
You want to attract couples who value your work, not haggle over price.
You're tired of guessing and want a real plan you can follow.
You want marketing to feel simple and clear, not like a second job you never clock out of.
When your marketing brings in leads on its own, the directories stop being the thing holding your business up. Some members keep a listing and stop depending on it for all their leads. Others build their plan, watch better leads roll in from sources they own, and cancel without a single regret.
Either way, you're in control. You're not renting your visibility from a platform that doesn't care whether you book or not. You own your marketing. That's the whole point.
And yes, this is how you stop depending on The Knot & WeddingWire.
I've spent over a decade working with thousands of wedding pros in every category. The pattern never changes.
The ones who struggle aren't short on talent. Their marketing is speaking to everyone, which means it's speaking to no one.
Fix that, and everything changes. More of the right inquiries. Fewer conversations about price. Work that feels worth doing.
That's the whole reason The Wedding Business Collective exists. I wrote the book on attracting and booking your best clients (it's called Clone Your Best Clients), my work's been featured in Wedding Business Magazine, WeddingWire World, HoneyBook, and Aisle Planner, and I host the Book More Weddings Summit and the Wedding Business CEO Summit.
But none of that is the point. The point is getting the right couples into your inbox and giving you a business that's worth the work.
Let's make it happen!
Not a wedding pro who figured out her own business and turned around to teach it. I planned weddings for a short stretch a long time ago, so I get the work. But that's not where my edge comes from.
My background is in marketing and business strategy, which means I see your business the way your best clients see your marketing: from the outside. I can spot what's working, what's not, and exactly why the wrong people keep landing in your inbox.
Hi, I’m Heidi, and since 2012, I’ve helped wedding pros of all kinds across 6 continents make their marketing easier. And, I'm a marketer first.
YOUR Wedding Business COACH
These are just some of the benefits members of The Wedding Business Collective have experienced.
Have the freedom to take weekends off and actually enjoy your life outside of work.
Get more referrals from venues and vendors who love working with you.
Book out your calendar months in advance instead of waiting for last-minute inquiries.
Raise your prices confidently without fear of scaring away clients.
Work with couples who light you up instead of price-shoppers who drain your energy.
Have a steady stream of inquiries so you never have to wonder where your next booking is coming from.
Feel excited and confident about your business instead of stressed and uncertain.
Spend less time on marketing while still bringing in consistent leads.
Book higher budget weddings and finally charge what your work is worth.
Attract dream clients who appreciate your talent and trust your expertise.
Turn your side hustle into a thriving full-time career doing what you love.
Stop relying on The Knot & WeddingWire and build a marketing system that works for you.
How would your life change if you could…
Interestingly, the number of years someone has been in business has no bearing on the success they experience in The Wedding Business Collective.
Whether you’ve survived for decades in the industry with hot mess marketing. (i.e. relying on word of mouth alone) or you’ve only thought about launching a wedding business, it’s possible to build a business that supports the life you want.
Or maybe you want to shortcut the learning curve and all the frustration that goes along with it. (You, little smarty pants, you.)
“I am so grateful for being able to get the help I needed to start at square one and get expert advice without years of trial and error. Your process in The Wedding Business Collective works.”
"When I first joined The Wedding Business Collective I had booked 2 or 3 weddings, and since then, I’ve booked 12!"
