They want practical steps that they can use to make real-life improvements in their real-life businesses. They want straightforward info delivered with clear next steps.
If you prioritize straight-shooting and helpful expertise in your speaker lineup, attendees will not only thank you as they leave, but they will also purchase their ticket for your next event as soon as it goes on sale.
Clear Next Steps
Heidi Thompson is a wedding industry speaker, the best-selling author of Clone Your Best Clients, and the founder of Evolve Your Wedding Business where she specializes in teaching business and marketing strategy to wedding professionals.
Her business and marketing expertise has been featured in several wedding and business outlets, including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Honeybook, and WeddingWire World.
Whether at a huge conference or in a small setting, Heidi’s goal remains the same: to help attendees make real and significant changes in their wedding businesses, so they can reach their goals without working 60+ hour weeks.
WEDDING INDUSTRY EDUCATOR
MARKETING + BUSINESS NERD
“Heidi’s ideas and organization were invaluable to someone starting a business. She really helped me to remember to stick to my list of priorities and not let the wrong things steal my time.”
who and why to outsource
why you need to dedicate time to your CEO role
what functioning as a CEO really means
productivity and time management
A lot of business owners have bought into the hustle culture lie that being CEO means working 60+ hours a week, but I call B.S. You don’t have to do it all. You don’t have to hustle harder. There’s an easier way to grow your wedding business. This topic is all about the actionable steps your event attendees can take to step into their role as CEO of their business - without working all the time.
how to create your own effective marketing plan.
how to use your marketing plan to avoid shiny object syndrome
how it will save you from overwhelm
why it’s sooooo helpful for you
what it should contain
what a marketing plan actually is
You dedicate hours each day to posting, sharing, commenting, and liking gorgeous wedding photos on Instagram and Pinterest, but where’s the return on your investment (ROI)? A lot of wedding pros lack a clear marketing strategy, but developing a plan ensures what you do is more effective – and easier.
“I used the interview method that you taught us and I have 7 interviews set up with past and current brides and even a few strangers willing to help me narrow down my target market. I thought of a new tagline for my brand and started gearing all my content towards it and I just got an inquiry for an AMAZING dream client yesterday! And I haven’t even fully started implementing everything I’ve learned.”
Based on my best-selling book, Clone Your Best Clients, this talk details the exact process that I take my clients through to attract more of their ideal clients. It is full of actionable steps your event attendees can do right away, including client interviews. Using this process, attendees will get out of their own heads and start learning from their best clients.
Heidi provides practical steps for wedding business owners looking to grow their businesses in an easy way – because she believes there’s always an easier way. What does your group want an easier way for?
Topics include (but are not limited to):
“Thank you SO much for coming out to Raleigh and engaging with our group of event professionals. We have heard nothing but amazing feedback thus far! I presented a few of the takeaways from your talk to my company and they LOVED it!”
Since 2012, Heidi Thompson has been invited to speak at the following wedding industry conferences and workshops.
Heidi has helped thousands of wedding professionals grow their businesses and book more weddings, and she would love to do the same for your event attendees.
Heidi is available for keynotes, workshops, or any event that wedding professionals attend for business and marketing help. Let’s work together to make your event more impactful.