Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
If you’ve ever spent any time with a 3 year old you know that they ask “Why?” to absolutely everything. When it’s not your kid it’s amusing but when it is your kid it’s hard to come up with that many reasons why something is the way it is. Kids that age are full of questions because the world is so new to them.
Adults don’t ask themselves or others “Why?” nearly as much as they should. Often times we choose not to ask questions for fear of looking stupid, but if you ask me it’s stupid not to ask questions so that you can learn new things. That’s why we have a status quo. Most adults go through the same path in life without questioning or thinking too much about it. But you’re not the status quo. You’re an entrepreneur!
Your challenge is to stop and ask yourself questions around why you are doing the different things you do in your business. Let me give you an example…
Let’s say I am planning to run an ad in a particular magazine.
Why? Because I’m trying to book more weddings. Well that just brings up more questions…
These are all questions that you need to consider and you may not have thought about them until you asked yourself questions. Most small business owners are NOT intentional with their marketing. That means they are flushing a whole lot of money down the toilet. You can save yourself a lot of hassle, headache & money if you stop and think about what you want to achieve and then making sure that your actions align with that.
Adults have a tendency to go on autopilot and that’s really dangerous when it comes to running a business. Don’t do things because you feel like that’s what you’re “supposed to do” or that’s what everyone else is doing. You are not a lemming, don’t act like one!
So, will you be taking The Think Like A 3 Year Old Challenge? Tell me in the comments below what you stopped to question and what you discovered in the process!
So many small businesses don’t have the advertising budgets of corporations, so you’re right: You have to make sure your advertising money is going to the correct and most effective place. Plus, small businesses really need to focus on free advertising, like word of mouth and social media. Word of mouth will go further than a magazine ad if you’re running your business the right way.
I agree and that is just one area you can apply this to. You can apply it to why you’re offering one service and not another, why you’re spending time on a particular social network, why you’re working the number of hours per week you’re working, etc. Question EVERYTHING 🙂
I wish I would have read this in my earlier days- might have saved me some money. Great post.
Thank you Valerie! You can save money moving forward though, that’s always good 🙂
I do this allllll the time!