Episode 33: How To Communicate Your Brand Visually With Kayla Rose
What does your brand look like? Not sure? You need to listen to this interview with brand & web stylist Kayla Rose who loves creating designs that reflect who you are and what your business is all about. You’re about to learn how to figure this out in your own business!
Kayla Rose is a brand & web stylist for solopreneurs who are ready to show the world what they’re really made of. She creates designs that reflect who you are and what your business is both inside and out. Kayla firmly believes that your brand should reflect who you are so we’re going to talk about how you can infuse more of yourself into your business.
In this episode we’ll cover:
- What a brand identity is and how it differs from a brand
- Why you should align who you are with your brand identity
- Why you shouldn’t try to serve & please everyone
- How to use color to express who you are and what you’re all about
- Why you should consider what you want people to feel when they land on your site
- How creating a Pinterest brand board can reveal what you really want despite what you think & say
- How to choose colors based on the mood & persona you are trying to reflect
- Why you should choose no more than 3 colors
- What the difference is between primary & action colors
- How to avoid copying those you look up to
- Why your brand will be based on emotions
Resources & Links mentioned in this episode include:
Marie Forleo
Offbeat Bride
Short Style Survey | These are some of the questions Kayla asks in the first steps of discovering a brand identity.
Techy Training | This is not something Kayla offers, however a few of her clients have taken it and she has aw well. Marketing and the information/message on your site is a giant part finding your end online look. Literally it’s half of the battle 🙂
Create Your Irresistible Brand Colors Free Ebook (just share to download)
A Splendid Start: a branding class experience and a professional web design service specifically designed for the start-up budget and busy schedule.
Book More Weddings Academy
More from Kayla:
Website: www.kaylarosedesign.com
Twitter: www.twitter.com/hellokaylarose
Facebook: www.facebook.com/hellokaylarosedesign
Pinterest: www.pinterest.com/kaylarosedesign
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