Episode 50: Marketing To Grooms with Chris Easter

If you’re using the term “bride” all over your website when you’re actually marketing to couples, you could be alienating grooms and that’s going to impact your business in a big way. Splendid Insights reported in 2012 that “65% of grooms today are actively involved in their wedding planning and their decisions carry equal weight” and that has probably increased since then.

According to Splendid Insights, “Using “it’s all about the bride” or “clueless groom” stereotypes in today’s marketing turns off millennial clients”. I’ve never been a groom but I am a millennial and I completely agree. Today’s podcast episode is all about marketing to grooms and how to communicate with them in a way that doesn’t alienate them but instead, makes them love you.

Chris Easter is co-founder of TheManRegistry.com. The company launched in 2008 as the web’s first groom-centric wedding registry. Since then, it’s grown into the web’s leading source of groom-related content and groomsmen gifts. In addition to The Man Registry, Chris is also the founding editor of GroomsAdvice.com and the author of Be the Man.

In this episode we’ll cover:

• The myth in pop culture that men don’t care about weddings
• The difference between marketing to brides & marketing to grooms
• Why you should be thinking locally with your marketing
• How to make sure you’re not alienating 50% of your market by excluding them
• Why you should use visual marketing when marketing to grooms
• What’s working when it comes to marketing to grooms
• Common mistakes wedding pros make when marketing to grooms
• Some ideas on what you could do to market to grooms more effectively
• What to write about on your blog to attract grooms
• How to use Pinterest to market to grooms
• How to use Instagram to market to grooms
• Why you should think about how you can be a resource for grooms

Link & Resources mentioned in this episode:

Canva
Wedding planning advice for grooms
Pinterest boards that work for The Man Registry
Wedding Business Profits

More from Chris:

Website: www.themanregistry.com & www.groomsadvice.com
Twitter: @themanregistry
Facebook: www.facebook.com/themanregistry
Pinterest: www.pinterest.com/themanregistry
Instagram: www.instagram.com/themanregistry

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