Episode 75: How To Discover Who Your Ideal Client Really Is With Jamie Webb
You’ve probably heard that it’s important to target your marketing to your ideal client. That’s all good and well, but how do you actually do that?
In this podcast episode you’ll hear directly from a photographer that has gone from working with anyone to attracting his perfect ideal clients who love him and happily pay his prices. One even said she was going to change her wedding date for him!
Jamie Webb is a proud Husband, Daddy and wedding photographer. He captures beautiful country and beach weddings in Devon and Cornwall and is a member of The Wedding Business Collective.
In this episode we’ll cover:
- How Jamie went from working with just anyone to attracting his ideal clients.
- How to decide on who your ideal clients should be.
- How to revisit past clients to get feedback that helps you form your ideal client profile.
- Why having an ideal client is so incredibly important for your business.
- The importance of educating clients and how to do it.
- How to slow your mind down so you don’t feel so overwhelmed by your to-do list.
- How Jamie deals with perfectionism.
- How to simplify in a cluttered digital world.
- How to make marketing like a game (yes marketing can be fun!).
- How to blogging has generated better clients for Jamie.
- How to create a killer customer experience.
How To Book More Weddings With Email Marketing
How To Get Potential Clients To Join Your Email List
My system for getting killer testimonials that Jamie uses
The Wedding Business Collective
Sprouting Photographer podcast
The form Jamie uses to get to know couples
The form Jamie sends a month or 2 before the wedding to prepare
The form Jamie uses to get input from couples for the blog post about their wedding
The form Jamie uses to collect feedback (and turns that feedback into testimonials)
Did you enjoy this episode? Share the love with your fellow wedding professionals on Twitter by clicking here!
More from Jamie:
Website: www.webbfamilyphotography.co.uk
Facebook: www.facebook.com/WebbFamilyPhotography
Instagram: www.instagram.com/webbfamilyphotography
Join Jamie and I in The Wedding Business Collective!
The Wedding Business Collective a club for talented business owners who are killing it on the creative front but struggling with business strategy and marketing. It has everything you need to build your wedding business in one place along with the personal support to help you implement what you learn.
Too busy? We’ve got you covered. You’ll learn how to get your time back.
The best part? It’s all for less than you pay for your daily lattes from Starbucks, cable TV or that gym membership that you never use but you’ve been meaning to make use of.
