Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
A lot of wedding professionals I talk to are stressed. They have a lot on their plate and feel pulled in a million different directions.
It’s the default operating system for wedding pros. But that doesn’t mean you have to continue to operate that way.
Everything I’ve done in the last 12 years of working with wedding pros has been about creating more ease, more freedom, and more flexibility.
I’ve made it my job to find the easy way to grow a thriving wedding business so you don’t have to feel stressed out all the time.
As part of that process, I developed my 90 Day Planning Method to make it easier for wedding pros like you to reach their goals.
Today I’m going to share exactly why this alleviates stress and isn’t just another task to do. It’s more like more like a healing potion in a video game. It makes everything else work better.
A lot of wedding professionals I talk to are stressed. They have a lot on their plate and feel pulled in a million different directions.
Just last week I had two wedding pros tell me they felt so behind on things they wanted to do for their business and they were both really beating themselves up about it.
If you feel that way you’re not alone.
It’s the default operating system for wedding pros. But that doesn’t mean you have to continue to operate that way.
Everything I’ve done in the last 12 years of working with wedding pros has been about creating more ease, more freedom, and more flexibility.
I’ve made it my job to find the easy way to grow a thriving wedding business so you don’t have to feel stressed out all the time.
As part of that process, I developed my 90 Day Planning Method to make it easier for wedding pros like you to reach their goals.
Today I’m going to share exactly why this alleviates stress and it isn’t just another task to do. It’s more like a healing potion in a video game. It makes everything else work better.
If you want to have a less stressful wedding business, you have to be two different people, the CEO and the Worker Bee.
The CEO makes decisions and gives orders and the Worker Bee executes on those orders and does the work.
Most wedding pros don’t separate these roles and it leads to feeling scrambled, messy, confused, and stressed out.
In order to alleviate stress in your business, you need to make as many decisions as possible in CEO mode so Worker Bee you can work on the right things.
Worker bee you just has to follow the instructions given by CEO you and it makes things SOOO much easier.
If you’re not doing this, you’re thinking way too hard on a daily basis and it’s leading to unnecessary stress.
So how does this work with my 90 Day Planning Method?
We first determine what your goals are for the year. This is where most people stop and it’s why they never reach their goals.
Then we set goals for the next 90 days, 60 day, and 30 days. These are milestones you need to hit in order to reach your big annual goal.
We break these down even further and give each task a due date so you know exactly what you need to do and when.
We make all of these decisions together in CEO mode so Worker Bee you knows what to do. I always tell my clients to make as many decisions as possible while in CEO mode for this reason.
Most wedding pros tell me this is the hardest part of reaching their goals.
They don’t know how to map a path from where they are to where they want to be. And that’s exactly why I created The Wedding Pro Goal Accelerator.
So if one of your goals is to get more leads via Google search, we don’t just put “Do SEO on your plan”
Instead of “do SEO”, you’d have “do keyword research for homepage” by Friday on your list.
How much more actionable is that? How much more likely are you to take action on it?
This does a few things:
Imagine how less stressed you’d feel if you knew what 3 things you needed to do this week to move toward your goals.
That’s like a huge weight lifting off your shoulders.
It becomes easier to reach your goals because you have specificity in your actions. You’re not just working to stay busy.
Worker bee you needs direction from CEO you or she’ll go get to work on something totally unrelated to what you need to be working on. That’s her job!
I know that a lot of wedding pros are worried about committing to another program and if that’s you, you’re definitely not alone.
You fear you won’t have enough time to implement it effectively amidst your already overwhelming schedule.
Maybe you’ve experienced the frustration of investing resources into programs without seeing tangible results due to a lack of time and bandwidth.
As much as you want to reach your goals, you may be hesitant to take on yet another commitment that might end up adding to your stress rather than alleviating it.
That’s exactly why The Wedding Pro Goal Accelerator isn’t another course, training, or mastermind you need to get through and then implement to see results.
It’s a results accelerator designed to get your results faster and easier.
We start off by creating your unique 90 Day Plan together so you can have that sigh of relief moment knowing exactly what tasks are worth your time over the next 90 days and which ones aren’t.
Then, you put your plan into action and you’ll have access to me DAILY via Voxer. That means we’re not adding more calls to your calendar.
You get the answers and support you need on the fly and get back to working your plan
After 90 days, we revisit your plan, discuss what worked and what didn’t, and plan for the next 90 days.
This isn’t a DIY thing. It isn’t about learning more things you’ll maybe eventually take action on. This is about taking action with someone who totally has your back.
I’ve heard some wedding pros say they’ve done 1-on-1 coaching before and they didn’t get a lot out of it.
This is exactly why I don’t believe in 1-on-1 coaching without a plan. The plan is at the heart of everything.
If we just get together and talk about what you’ve been struggling with and I offer some suggestions, sure you might get something out of that, but is it aligned with your goals? Are you making progress on your goals?
I haven’t offered a 1-on-1 way to work with me for years because of this disconnect I’ve seen in coaching but now I’ve developed a way to serve you 1-on-1 in a way that is focused on your plan.
I want this entire process to be focused on you, your goals, and alleviating stress as you make progress toward them.
If you’re not sure if having a 90 Day Plan will do that for you, let me tell you about Kacie.
After creating her 90 day plan, she said “I feel like the fog around my business has been lifted and I now have a clear, drawn-out path of what I need to do for my business over the next 90 days.”
She came to realize that she was trying to do so much and be on 9 online platforms at one time and what she has found is that she hates being so scattered because it left her drained.
Christy, a photographer who created her 90 day plan said that she finally felt like a legitimate business owner and that she finally felt in control instead of being pulled a billion different directions every day.
Nancy, a wedding planner in Washington shared with me that she had always been professional but she wasn’t handling her business like a CEO. I know I’ve been there and you probably have too!
She loves working from her 90 Day Plan because now she’s actually hitting her goals instead of just pretending she wants these goals.
Who else has done that? I know I have!
I’m going to lose weight this year! :does nothing:
I’m going to read a book every week this year! :does nothing:
We all do this and it’s important to remember that we don’t rise to the level of our goals, we fall to the level of our systems. That’s a quote from Atomic Habits that I absolutely love.
When you have your 90 Day Plan in place, you have that system to keep you making progress toward your goals.
So much stress in our businesses comes from uncertainty. I feel this in my business too and it’s why I use my own 90 Day Plan Method to keep myself on track.
When the CEO version of you doesn’t give Worker Bee version of you the right things to do, you’re not going to reach your goals.
Worker Bee you will work no matter what but if she doesn’t have the clarity and direction she needs to work on what matters for you to reach your goals, you’re going to spin your wheels. That’s stressful and frustrating and thankfully, it’s optional.
If you want to alleviate the stress and make consistent progress toward your goals, send me a DM on Instagram and I’ll send you the info for The Wedding Pro Goal Accelerator.
The doors don’t officially open until April 3rd but I’m happy to give you a sneak peek so you can see if it’s a fit for you or not. We’ve already got wedding pros joining before we’ve even opened the doors!
So DM me on Instagram @evolveyourweddingbusiness and I’ll send you that info!
Here’s to a less stressful and more ease-filled wedding business!
The Wedding Pro Goal Accelerator
The #1 Reason You Aren’t Reaching Your Goals in Your Wedding Business (It’s Not What You Think)
Episode 242: Behind The Wedding Business with Nancy Skipton of Simply Celebrations & Events
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