Episode 30: How Mark Lazarchic Sold $1,000,000 Of Wedding Sparklers This Year

If you think you have too much to do, wait until you hear this interview. Today’s guest is a serial entrepreneur that runs 4 main businesses and many other websites. One of his businesses, Wedding Day Sparklers, sold $1,000,000 of wedding sparklers this year alone. If he can make $1 million on something that incredibly specific, you can definitely be making more money and managing your time better.

Mark Lazarchic is serial entrepreneur and the founder of Wedding Day Sparklers, a supplier of wedding sparklers, sky lanterns, wooden roses, and more.

In this episode we’ll cover:

• How Mark finds business opportunities in niche markets
• How Mark tested this idea at a wedding fair and how to test your new ideas
• How Mark manages 4 businesses & what you can do to manage your time better
• How Mark used Google Adwords to drive traffic to Wedding Day Sparklers when her first launched the site
• How to manage money when your cash flow fluctuates seasonally (I think the fireworks business is of the few businesses that is even more seasonal than the wedding business)
• Why Mark insists on writing helpful articles for his sites
• How being helpful gets your referrals
• Why people buy from people who give a damn about them
• Why you should look at your business as building an asset
• Systems and how they allow you to work less
• The importance of exercising and eating well as an entrepreneur
• Why you should assume that your first idea is wrong
• Why you need to be flexible and be able to pivot
• Why you need to listen to your customers

Resources & Links mentioned in this episode include:

Book More Weddings Academy
Wedding Day Sparklers
Otterology
Set Your Wedding Apart
Pick Mark’s Brain
Renaissance Fireworks
Serenity Venture Group
Gary Vaynerchuk
Tim Ferriss
Mark’s blog post about what men should/shouldn’t be doing that he wrote because he’s not afraid to be opinionated

More from Mark:

Website: www.weddingdaysparklers.com & www.pickmarksbrain.com
Twitter:  www.twitter.com/marklazarchic
Facebook: www.facebook.com/Weddingdaysparklers
Pinterest: www.pinterest.com/sparklerwedding

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