Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
Reaching your goals is not complicated, it just feels complicated when you don’t know what steps to take.
It’s great to set goals but if you’re like most people, setting them is kind of where it ends.
You set the goals. You work hard and hope you reach those goals. More often than not, you don’t reach your goals and you’re left feeling frustrated.
How many times have you set a goal for yourself and felt like you were just spinning your wheels trying to reach it?
We’re led to believe that we should set goals, work hard, and somehow we’ll magically reach them.
The truth is…it’s not enough to just have a goal, work hard, and hope for the best. And in this episode, I’m unveiling a new way to reach your wedding business goals.
Hello, my friend, welcome to the podcast. I am your host as always Heidi Thompson, and I’m all about helping wedding professionals just like you book more of the weddings that they want to book while also building a business that gives them the freedom and the flexibility that they really want.
And today I’m really excited to talk to you about a new way that you can reach your wedding business goals, because a lot of the time I hear from. A lot of different wedding professionals that trying to reach your goals and your business winds up in you feeling overwhelmed.
And the truth here is that reaching your goals isn’t complicated.
It just feels complicated because you don’t know what steps to take. That would be true of anything. It’s great to set goals, but if you’re like most people, setting them is kind of where it ends.
So you set the goals, you work hard and you hope to reach those goals. And then more often than not, you don’t reach your goals and you’re left feeling frustrated.
I mean, how many times have you set a goal for yourself and felt like you were spinning your wheels, trying to reach it?
This happens because we’re led to believe that we should just set our goals and work hard and somehow that we will magically be able to reach them. But the truth is, it’s not enough to just have a goal, work hard and hope for the best.
Why doesn’t that work? Well, it hasn’t worked for you because you haven’t had a step-by-step plan.
More than 80 percent of wedding professionals don’t have an actual step-by-step plan to reach their goals. They’re just working hard and they’re hoping for the best. So if you are in that 80%, you certainly aren’t alone.
It may have not worked for you because you’ve tried to copy someone else’s plan. This results in the blind leading the blind, so to speak. You have no idea what is actually working for the person that you’re copying.
And even if it is working well, not every marketing activity, not every marketing strategy works for every business.
Your business and your ideal client are unique and you need a unique plan that reflects that. It may not have worked for you because you think you just need more skills, more time, or more money to reach your goals.
Thinking, oh, if I just had more time, I could reach them finally. Or, I just need to master TikTok and go viral.
Or, I just need more money to advertise.
If that sounds familiar to you, I want you to hear this. Learning more skills and adding more things to your plate is going to burn you out, and it is going to prevent you from reaching your goals.
You may need to learn some things as you go, but by focusing on collecting skills like their Pokemon, you are taking your actions and your focus off of your goals and putting them on learning these other things.
The truth is you need a step-by-step plan as well as regular support and accountability to take action on that plan so that you can actually reach your goals and they don’t become just another. someday kind of thing.
Not only does this allow you to reach your goals, but it also helps you to do it with less overwhelm because you know exactly which activities matter and which ones don’t.
That’s really powerful because it tells you what to spend your time on and what not to spend your time on. Research from the state of the business owner by The eMyth shows that small businesses with a plan grow 60 percent faster than those who don’t have a plan in place.
Nobody tells us this. They just tell us to work hard and hope for the best, right?
Well, once you have a step-by-step plan that you can follow and regular support to keep you on track and moving forward, the fog around your business clears. No more confusion, no more using hope as a strategy, no more throwing spaghetti at the wall. And nothing beats that calm, certain feeling of knowing exactly what steps you need to take to reach your goals.
But in order to get that, you’re going to need a few things.
You’re going to need that custom step-by-step plan for you and your goals, the right kind of support, and marketing and business strategy.
And after coaching hundreds and hundreds of wedding professionals, teaching thousands more from the stage and through my courses and working with some of the brightest minds in marketing, I know the habits and patterns that create growth and leverage in your business and the ones that do the opposite. You know, the stuff you should really steer clear of.
And I’ve taken that experience, knowledge, and insight and put together a brand new one one-on-one program designed for wedding professionals who are looking for a partner to help them figure out what steps they need to take and high-touch support to make real progress on their goals.
Instead of just hoping it all works out somehow. So I want to introduce you to the Wedding Pro Goal Accelerator. It is a one-on-one coaching program for established wedding professionals who have big goals they want to reach, but don’t know what steps to take to reach them. Here’s how it works.
The first part is your 90 day plan.
I don’t believe in one-on-one coaching without a plan. That’s why everything starts with where you want to go, and together, we make a plan to get there.
One of my superpowers is being able to see the steps someone needs to take to get to where they want to go, and organizing that in a non overwhelming way.
That non-overwhelming part is super, super important. That’s the last way I want you to feel. So in order to create your 90 day plan together, we will meet on Zoom for 90 minutes, we will create your first 90 day plan, and you will leave that call with a roadmap of the specific steps to take. and in which order.
After you execute your first 90 day plan that we create together, we’ll meet again for another call to review and create your next 90 day plan. And at every point along the way, you will know exactly what to focus on to reach your goals.
This planning method is a process that I’ve been teaching for years, and this is the first time I’m opening up an opportunity to do it together in a one-on-one program.
And when you go to the link I’m going to send you to, you’ll see testimonials from people who’ve gone through that planning method themselves and the kinds of results they have experienced. So the first part of this is putting together your 90 day plan.
Like I said, I don’t believe in one one-on-one coaching without a plan. It just isn’t going to be as helpful as knowing what we’re working toward and creating a plan for you to get there.
But like I said, it’s really easy to fall off of a plan. I have certainly done it. I’m sure you have too. And that’s why the second really key piece of this is high touch support.
You will not be alone and taking action on your 90 day plan.
Because you are going to have access to me daily via Voxer. You can message me on Voxer at any time and the response time is approximately 24 hours or less during business hours. Now, if you’re not familiar with Voxer, it’s a walkie talkie messaging app. It’s super, super simple. You can send voice and text messages at any time and it is free.
It’s so much easier and more convenient than having to set aside more time out of your already busy schedule for yet another Zoom call.
So here’s how that works. You need help. You feel stuck on something. You need input on something. You have a question. You want to talk through something.
You send me a quick Voxer message on your phone. It takes you about two minutes.
I respond to you within 24 hours during business hours, and you get the help you need and you get to go on with your day and go on making progress all without having to set aside more time for calls.
I’m also making a weekly personalized marketing feedback audit available to you. So let’s say you’re working on a new service page for your business, or you’re redoing your homepage, or you’re working on a social media campaign or an email series or any other marketing material for your business.
On a weekly basis, you will be able to submit that, and I will provide my personal feedback to ensure it’s a total success.
You can submit a piece of marketing material every week, and I will review and provide feedback to you once a week.
Okay, so we’ve got the 90 day plan, and we’ve got the really on demand support. But what if you don’t know how to do something? Well, that’s why part three of this is the how to guidance.
Once you know what to focus on, you may need some kind of how to, and that’s why this program includes access to my membership, The Wedding Business Collective. And it contains more than $5,000 worth of marketing and business trainings that you will be able to tap into as you need them.
Remember, the point is not to like go learn more stuff. It’s to learn what you need to take action on that next step on your plan. So from marketing strategy, to copywriting, to SEO, to wedding shows and beyond, The Wedding Business Collective has a vault of trainings ready for you to use whenever you need them. And if you’re already a member, you’re going to get a special member rate on the Wedding Pro Goal Accelerator.
This is definitely for you if you’re already booking weddings. You don’t have to be fully booked out, but this isn’t the best fit for brand new businesses. This is for you if you have goals and you know where you want to go from here.
This for you if you don’t know the exact steps that you need in order to reach those goals and you want help figuring that out and moving toward those goals and you want an experienced wedding business coach and marketing strategist in your pocket to help you whenever you need it.
Just a walkie talkie message away and that you’re ready to commit to this program for six months because it takes time to make real progress.
This is not the best fit for you. If you are a brand new wedding business owner who hasn’t booked any weddings yet. If you don’t know where you want to go, if you don’t have any goals, if you want to keep trying to reach your goals without planning or getting any support, or if you’re not ready to commit to this for six months, because this is not A membership program.
It’s a six-month commitment because any kind of real progress and momentum takes time to achieve. And I have priced this at a pretty awesome price based on a lot of the research I’ve been doing on what people in other markets charge for this kind of support. Because like I said, I’m just a message away constantly.
You are ensuring that you are never going to be stuck and that you are going to be moving forward in your business toward those goals. So, if you need help with taking your goals and turning them into a step-by-step action plan that gives you clarity that you can just follow, if you need strategic advice and help, as you follow those steps.
And if you’re ready to stop spinning your wheels and trying to do it all yourself, I want to invite you to apply to see if you and your business are a fit for the Wedding Pro Goal Accelerator. And you can do that over at www.evolveyourweddingbusiness.com/goalinterest.
You can also shoot me a DM on Instagram @evolveyourweddingbusiness. I’ll send you the link if you prefer to do it that way.
Applications are open now. Applications are open today. If you’re listening to this, when it comes out April 3rd through April 17th, and there are only 20 spots available because I want to make sure that I am saving enough space and enough dedicated time for each person that decides to work with me in this capacity.
So there’s only 20 spots available. I’ve already had a lot of people show interest and I’ve been having conversations with people about is this a good fit for them? Is this not a good fit for them?
So if you are wondering if it is a good fit for you first step go to www.evolveyourweddingbusiness.com/goalinterest and read through that info page so you can see everything and you can get a feel for okay, is this gonna be a good fit for you? Is it not going to be a good fit for you if you?
If you are compelled to take the next step. If this feels like it’s a good fit for you, you can click the link at the bottom of that page to apply. Now, when you’re applying, you are not committing to joining or anything like that.
You are simply saying, I’m interested in this. I would be interested to know if I’m a good fit. If you are a good fit, I will let you know and we’ll have a quick chat just to make absolutely sure this is the best fit for you. And we’ll get started, we’ll start with your 90 day plan.
If this isn’t the best fit for you, that is okay. I can point you to other resources or what I think your next best step would be. So, If you are at all interested to see, is this going to be a good fit for you? Go ahead, fill out the application. I am going through them because I really want to make sure that everyone who takes this step, everyone that joins the Wedding Pro Goal Accelerator is the right fit.
The last thing I want is for you to join this and realize this wasn’t the best choice and you’re not going to get as much out of it as you know, something else. So that is why I’m doing this on an application basis.
And you can’t just sign up also because I have a limited number of spots. So I want to make sure that those spots are taken by people who really want to make progress on their goals and are in the best situation to do so if they meet the criteria of what I said like this is the best fit for you? Go to www.evolveyourweddingbusiness.com/goalinterest to apply!
Applications are open now through April 17th. There are 20 spots. The price will likely increase when applications reopen in the future.
This is a six month commitment. It is broken down into monthly payments. You can pay in full if you want, but most people are going to want to do monthly payments. The regular rate for non-members of The Wedding Business Collective is $597 a month, and that’s US dollars, and you get access to everything I covered here.
That special rate for existing members of the Wedding Business Collective is $497 because people who are not already members are going to be getting access to everything in there as well.
So if this sounds like it could be a fit for you, head over to that page, and fill out the application before the 17th!
And that is because I am going to have to do up to 20, you know, goal sessions. I don’t want to make it so that, like, I’m trying to rush through that with anybody. I want to give everyone the space that they deserve for this.
I will likely be offering this in the future. I plan to, but like I said, the price will likely increase when applications reopen.
So if this sounds like something that is a fit for you, head over to www.evolveyourweddingbusiness.com/goalinterest read through all of this information for yourself and click the link at the bottom in the next steps box and fill out that application. I will get back to you and let you know whether you are a good fit or not.
If you are a good fit, we’ll take it from there. We’ll have a quick chat and get you booked in for your 90 day planning session. If you’re not a good fit, I can give you some pointers and point you in the right direction for something that might be a better fit for where you’re at right now.
Of course, I’m always an open book!
If you have any questions at all for me, you are more than willing, more than willing. I am more than willing to answer them for you. You’re more than welcome to shoot me an email. You can reply to emails you get from me or you can email me directly at heidi@evolveyourweddingbusiness.com or just shoot me a message on Instagram.
If you are the least bit curious about this, and if it’s a fit for you, let’s figure that out. And like I said, either way, you’re going to get some good information out of this. I am so excited to work with you in this capacity, if it is indeed a good fit for you.
And again, like I said, My DMs are open. My inbox is open. If you have questions about anything, is this a good fit for me? Should I apply? Is this a good fit? Feel free to ask, I am more than happy to tell you whether it’s going to be a good fit or not.
All right, my friend, that link again is www.evolveyourweddingbusiness.com/goalinterest
Thank you for taking the time to tune in today. I can’t wait to help you reach your wedding business goals faster and with less overwhelm!
The Wedding Pro Goal Accelerator
The #1 Reason You Aren’t Reaching Your Goals in Your Wedding Business (It’s Not What You Think)
Having More Time Won’t Help You Reach Your Goals. Here’s What Will.
Why Creating A 90-Day Plan Is The Key To Alleviating Stress In Your Wedding Business
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