Marketing for Florists: How Carolyn Kulb Books 100% of Her High-End Wedding Inquiries

When Carolyn joined The Wedding Business Collective she went from struggling to market her services to effortlessly attracting premium couples, clinching a 100% booking rate for high-end wedding clients, and building a profitable, sustainable floral business that consistently books her dream clients.

Struggling to book high-end weddings?

Spending hours on marketing your wedding business but still hearing crickets?

Carolyn Kulb was in the same spot. Pouring time into marketing that wasn’t working and chasing inquiries that never converted.

But once she made a few key changes, everything shifted. Now, she books 100% of her high-end inquiries at a five-figure price point while spending less time on marketing than ever before.

You read that right! You can book more weddings while spending less time and energy on your marketing. You just need a wedding business marketing plan that works for you.

Many wedding pros, from florists to wedding planners, struggle with inconsistent bookings, overwhelming marketing efforts, and finding clients who truly value their work. If that sounds familiar, you’re not alone!

But Carolyn’s floral design business has completely transformed and your wedding business can too!

She now books 100% of her leads at a five-figure price point, attracting dream clients who value her artistry while spending less time than ever on marketing, staying true to her commitment to sustainability and work-life balance.

I’ll walk you through how Carolyn made this happen, but first—let’s meet the florist behind the transformation.

Carolyn tried everything: listing sites like WeddingWire & The Knot, paid ads, and social media, but nothing brought in the consistent high-end wedding clients she wanted.

She felt like she was constantly marketing but never gaining traction. Every inquiry felt like a gamble, and she knew something had to change.

Carolyn Kulb is the owner and lead artist of Bloom Poet, a full-service floral and event design company based in Seattle. Her background in farming gave her a deep appreciation for nature and sustainability, which now influences her approach to floral design.

She works with couples who want meaningful, breathtaking floral designs that make an impression. But her journey to success wasn’t easy.

Like many wedding pros, Carolyn started out juggling different business ideas, unsure of how to market her services effectively. She knew she wanted to attract high-end clients, but she struggled with finding the right marketing strategy to get consistent, quality leads.

“I was spending money on major wedding listing sites like WeddingWire & The Knot and paying for ads, but it wasn’t giving me the return I wanted,” Carolyn shared. “I realized I needed to focus on relationships, SEO, and refining my inquiry process.”

How Carolyn Built a Wedding Florist Marketing Strategy That Books 100% of Her Luxury Wedding Clients

Carolyn knew she needed a solid strategy to attract high-end clients consistently without wasting time on marketing that didn’t work. That’s when she joined The Wedding Business Collective and implemented key changes that transformed her business.

🚀 Want to attract and book high-end wedding clients with ease—just like Carolyn? Get the exact strategies inside The Wedding Business Collective.

✅Creating a Marketing Plan to Attract High-End Couples

• Carolyn developed a clear, strategic marketing plan to position herself as a premium floral designer. Her refined wedding florist marketing strategy not only increased her bookings but also allowed her to spend less time on marketing.

✅Refining Her Inquiry Process

• Instead of taking every inquiry, Carolyn revamped her lead qualification system, ensuring only pre-qualified, ready-to-book clients got on a call with her. This eliminated wasted time and helped her book 100% of her inquiries at a five-figure price point.

✅Building Strong Vendor Relationships

• Carolyn stopped relying on paid ads and leaned into referrals and networking with planners and venues. These relationships became her #1 lead source, helping her book luxury weddings effortlessly.

✅Focusing on SEO & Blogging

• By optimizing her website and blogging strategically, Carolyn started ranking for high-intent keywords her ideal clients search for. This allowed her to get found early in their planning process and convert them before they ever looked at other florists.

✅Leveraging Her Unique Value

• Carolyn fully embraced her commitment to sustainable floristry, making it a key differentiator. This helped her stand out in the luxury market and attract clients who specifically sought out eco-conscious wedding vendors.

“I realized that having an intentional marketing strategy and process made all the difference. I wasn’t just taking any inquiry that came in—I was attracting and booking the right clients who valued my work.”

That’s the power of an intentional marketing strategy tailored to your wedding business!

In case we haven’t met yet…

Hi, I’m Heidi Thompson!

Wedding business coach & marketing strategist for wedding professionals who want to book more weddings, make marketing easy, and build a business that gives you the life and freedom you want.

Since 2012, I’ve been the wedding business coach who helps wedding pros of all kinds build successful wedding businesses that don’t consume their lives whole.

I’m a marketing and business nerd who fell in love with the wedding industry and now as a wedding business consultant and coach, I help wedding business owners build a time-saving marketing strategy that works for them.

Yes, you’re going to book more weddings and grow your business but when I’m your wedding business marketing coach, you’re also going to do it in 40 hours per week or less so you can have a life outside of your business.

Carolyn’s Results: 100% Booking Rate & Less Time on Marketing

Once Carolyn implemented these strategies, her wedding floral business skyrocketed. She went from feeling uncertain about marketing to consistently booking high-end clients who trusted her expertise as a sustainable floral designer.

🏆100% booking rate

• Every lead that goes through her inquiry process is pre-qualified, excited, and ready to book.

🏆Word-of-mouth referrals became her #1 lead source

• Carolyn built strong relationships with planners, venues, and past clients who love referring her.

🏆No more relying on ads

• Instead of paying for expensive listings, Carolyn’s strategic approach to SEO and referrals brought in steady, high-quality leads.

🏆A business that aligns with her values

• Carolyn’s dedication to sustainability isn’t just a passion—it’s a competitive advantage that attracts ideal clients willing to pay premium prices.

🏆Less marketing, more bookings

• Carolyn cut down her marketing time while effortlessly attracting premium clients who are eager to work with her. She knows exactly what she needs to do to book more clients and it’s now easy for her.

“I do a little bit of marketing, but it’s really not a heavy lift. It’s a lot easier. Everything is a lot easier.“

How The Wedding Business Collective Helped Carolyn Master Wedding Florist Marketing & Book High-End Clients

One of the biggest shifts Carolyn experienced was how much less time she now spends on marketing while still booking premium clients effortlessly.

“I think I spend probably, if it’s not a wedding week, maybe 20 hours a week on this business. I’m not working all the time, which is the only reason I’m able to do education for other florists. I have the time to do that now, whereas I definitely did not before. So this business is really on autopilot.”

“The Wedding Business Collective has been a game-changer for me,” Carolyn said. “I refined my process, got super clear on my marketing, and now I’m consistently booking ideal clients at a five-figure price point. I love what I do, and I feel confident in my floral business.”

You can listen to Carolyn talk through her journey in this podcast episode where she took us behind her business.

Since joining The Wedding Business Collective, Carolyn has:

✅ Created a streamlined marketing strategy that attracts high-end clients effortlessly, allowing her to spend less time on marketing than ever before.

✅ Refined her inquiry workflow to ensure leads are fully aligned before they even book a call.

✅ Built strong relationships with vendor and past clients that refer her over and over again.

✅Turned her website into a lead-generating machine.

✅ Gained confidence to price and position her services for the high-end market.

✅ Built a business that gives her more freedom where she spends less time chasing leads and more time focusing on the creative work she loves.

Carolyn’s Advice For Your Wedding Business (And Why You Should Take Action Now)

Carolyn figured out the secret to wedding florist marketing that actually works so you don’t have to waste months (or years) stuck in the same cycle. If you want results like hers, here’s where to start.

If you’re feeling stuck, overwhelmed, or unsure of how to book more weddings, here’s what Carolyn wants you to know:

💡 Invest in your marketing strategy. Figure out what works for your wedding business and double down on it. This will make marketing your wedding business infinitely easier.

💡 Build relationships with vendors and clients. Word-of-mouth referrals can be a game-changer.

💡 Pre-qualify your leads. A well-structured inquiry process saves you time and attracts the right clients.

💡 Trust the process. Experiment, refine, and focus on what actually moves your wedding business forward.

How You Can Start Booking More Weddings Now

Carolyn built a high-end wedding floral business that gives her more freedom, financial security, and dream clients. Imagine what you could accomplish with the right strategy and support!

If you’re ready to stop guessing and start booking more of the right clients, The Wedding Business Collective is here to help.

Join now and get the exact roadmap to attract perfect-fit clients, book more weddings without the overwhelm, and create a business that works for you without constantly scrambling to market yourself.