Why You’re Still Not Booking Weddings Even Though You’re Doing Everything Right

In this episode we’ll cover:

• Why wedding bookings are down even when you’re doing everything you’re “supposed” to
• The key difference between wedding pros who get booked out and those who feel stuck
• How strategy and intention play a bigger role than posting constantly
• What might be missing from your wedding marketing plan
• How to take back control of your bookings and stop relying on luck
• Real examples of wedding pros who turned things around without working more hours

Why You’re Still Not Booking Weddings Even Though You’re Doing Everything Right

0:00:00 – Heidi Thompson
You’re on TheKknot, you’re on wedding wire, you’re posting on Instagram, you’re tweaking your website, you’re doing everything the experts say you should and you’re being consistent, and yet you’re still not seeing the kind of inquiries or bookings you want. It feels like your effort isn’t matching your results and guess what? You’re not imagining it. You’re definitely not alone. Today, we’re getting into why visibility isn’t the same thing as strategy, and how wedding pros are finally starting to get booked again by shifting how they show up.

0:00:42 – Intro
In a world where wedding professionals are struggling to market and grow their businesses, one podcast brings together top experts and actionable strategies to help you build the wedding business of your dreams. This is the Evolve your Wedding Business Podcast. Here is your host, Heidi Thompson.

0:01:17 – Heidi Thompson
Hey there, my friend, welcome to the podcast. I am your host, Heidi Thompson, and I am all about helping wedding professionals just like you escape this trap of getting price shopped and getting ghosted and finally get the bookings that you want. What I am seeing, especially right now, especially this year, is so many wedding pros are showing up everywhere and doing all of the things and still not getting booked, and I get it. That is so frustrating, especially when you’re working hard and you’re trying to follow all the right steps and it feels like you’re doing everything right but it’s not working. But here’s the truth. But here’s the truth. Being everywhere doesn’t work anymore, at least not on its own.

Your couples are doing more research than ever, taking longer to book and expecting a seamless experience across every single touchpoint, from the first time they come across you on Instagram to that inquiry form on your website. If your marketing is just a collection of somewhat updated listings and random social media posts, it’s not that you’re doing it wrong. It’s that no one gave you a real system to follow. Wrong is that no one gave you a real system to follow. Let’s be real for a second. You do not need another platform to be on, you don’t just need to be more consistent. You can’t see me, but I’m doing air quotes here. You need a plan that works with how clients book their vendors now and helps you stand out before they even inquire, couples want to see that you are credible, relatable and aligned with what they really care about, and if your marketing isn’t helping you, communicate that to them clearly, they’re just moving on because they have a million options. This isn’t about hustling harder. It’s about showing up more strategically. So if you are tired of shouting into the void, here’s where to shift.

Number one I want you to focus on building a brand presence across two to three touch points that reflect how Gen Z actually shops. They’re not just going to your listing on the, not in booking you. They are checking your social, your website. They’re looking for indicators of who you are, what’s important to you. If you’re the right fit in your tone, it needs to be consistent and compelling, no matter where they find you first.

This is even true of referrals, and it’s something I’ve seen come up more and more over the last year. Is people not booking referrals that they’re getting, when previously they booked 100% of their referrals? Well, those people that are getting referred to you. Those couples are going and doing their research and there’s something that’s stopping them. There’s something that’s making them think you’re not the best fit. Making them think you’re not the best fit, which brings me to number two, which is to clarify your messaging and to specify your messaging.

These generic phrases we throw around in the wedding industry, like we love love, or your day, your way, or even terms that have come to mean nothing like luxury and customized and stress-free, they aren’t enough. You need to clearly show and I always say within five seconds or less of someone landing on your website how you’re different, who you’re for, why you are the right choice for that person. Not louder, not cheaper, just clearer and more specific. So who do you want to be the go-to person for? And then you need to speak directly to what they want.

Number three is to simplify your marketing with a system that supports you, one that helps you stay visible and focused and consistent without burning you out, because marketing shouldn’t be a guessing game or a full-time job on top of the one you already have Now. If you’re listening to this and you’re nodding along, this is exactly why I created the Book More Wedding Summit, and I am very excited to announce that registration is officially open, and this year’s event is all about helping you cut through the noise and Lord knows there’s never been more of that than ever to stop guessing and start building a marketing approach that actually books clients.

You’ll hear from more than 45 different experts on how you can stand out even in a saturated market, understanding what today’s couples are really looking for and how to position yourself as the perfect fit for them, and building a visibility strategy that brings in consistent leads, so you don’t have to panic when you don’t have them coming in and it is totally free to attend. So go over to BookMoreWeddingsSummit.com and grab your free ticket right now, or you can head over to my Instagram I am Evolve your Wedding Business and comment on any of the posts with the word summit, and I will send you that link to get your free ticket.

I can’t wait to hear from you on this. I can point you to a few sessions that match exactly where you’re at and what’s gonna make sense for you right now, because we’ve got some really good ones and some really good ones that speak very specifically to what is happening in the wedding industry right now, at this convergence of the economy being weird and Gen Z being more of you know a thing a presence in our clientele and about 500 other things that are coming together to make 2025 weird, just weird and difficult.

But here’s the thing you don’t need to throw out every single thing you’ve been doing. You don’t have to reinvent the wheel, but you do need to stop doing it alone and without a strategy. So let’s help you get back in control of your bookings. Starting this week, head over to BookMoreWeddingsSummit.com and grab your free ticket, or comment on any of my posts on Instagram with the word summit. I’ll get you that link and I will see you at Book More Wedding Summit.

Links & Resources:

The Wedding Business Collective
Book More Weddings Summit (get your free ticket!)
Get your Ghosted Lead Booking Wizard
Marketing Strategy for Wedding Planners: Get More Clients in Less Time

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