Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.

Black Friday is one of the biggest opportunities of the year for wedding pros, but it can also feel overwhelming. Everywhere you look, there are deals, deadlines, and pressure to buy things you may not even need.
The good news is you do not have to guess which offers are worth your time. In this episode, I am breaking down the top Black Friday 2025 deals for wedding pros that can actually help you book more weddings, save time, and simplify your business.
0:00:00 – Heidi Thompson
Hey, there it’s Heidi. Welcome back to the Evolve your Wedding Business podcast. This episode’s gonna be a little different, a little more off the cuff, because I want you to know about five Black Friday deals that I’m offering that you definitely do not want to miss. So if you have been feeling just oh, pulled in a million different directions, wondering how you’re supposed to grow when you don’t have any time and you’re super busy also serving clients, I hear you. You’re not lazy Wedding pros are anything but and you’re not doing anything wrong. You’re just trying to build a business in an industry that moves a million miles an hour these days, and that’s why I wanted to do something special for you. This week, starting Monday, is my Black Friday five days of deals and it’s the one time a year I offer some of my best tools, trainings and programs at a discount to help you save time, attract better clients, actually book more weddings and finally feel like your business is running smoothly. These aren’t random products I threw together. Each one solves a really specific problem that wedding pros face the same ones I hear about every day from my clients inside the Wedding Business Collective. So here’s how it’s going to work Each day from Monday, November 24th through Friday, November 28th, I’ll be offering a new Black Friday deal and each deal will only be available that day from 12am to 1159pm US Pacific Time that’s Los Angeles time and you’ll see a countdown on the page. It’ll be clear, and once the deal is gone, it’s gone. You can check them all out at evolveyourweddingbusiness.com/BlackFriday and you can even set reminders on that page to grab them. I’ve got little add to calendar options for each of them on the page and you’ll find those again at evolveyourweddingbusiness.com/BlackFriday.
In today’s episode, I’m walking you through what’s available this week, what kind of results you can expect and how to decide which one is right for where you are now. So day one of our five days of deals is on Monday, November 24th, and we are starting the week with the Time Creation Blueprint. This helps you shave five plus hours off your week every single week. Let’s be real If you don’t have time to work on your business, it does not matter how good your ideas or intentions are. You’re going to stay stuck in the same place and you don’t need to spend all day posting on social media or throw a ton of money at ads. What you really need is a system that gives you your time back so you can focus on the projects that actually grow your business. And in this super short course it’s six modules, just over an hour. In total, you’ll get everything you need to take back between 5 and 10 hours per week. That’s 260 hours per year. That is my friend 11 full days back in your calendar every single year. In this you’ll see where your time is disappearing, how to stop multitasking and context switching and how to protect your focus so you can finally feel in control again. I had one wedding pro who messaged me after going through it and was like Heidi, I just freed up 10 hours of my week. This is huge. I have so much space in my calendar now.
If you feel constantly behind, if you feel overwhelmed by your to-do list, if you’re drowning in admin work, this is where you start. And during Black Friday, specifically on day one, on Monday November 24th, you can grab it for 50% off. It’s normally 97. You can get it for just $48.50. And all of these numbers are in US dollars. Day two is Tuesday, November 25th.
We are putting the Ghosted Lead Booking Wizard on sale Because for so many people you’ve already done the hard part. You’ve got a couple to find you. They loved what they saw. They filled out a form or they’ve emailed you, and then they ghost. You don’t hear from them and you second guess yourself yourself and you don’t follow up because you’re busy or you don’t want to seem pushy or you don’t know what to say. Meanwhile, they’re still getting married, just not with you. And that’s where this tool comes in.
The Ghosted Lead Booking Wizard writes an entire seven email follow-up sequence for you in your voice in about five minutes. You just have to answer some quick questions it’ll ask you. So there’s no templates that you have to tweak, no writing from scratch. No, hey, just checking in to see if you’re ready to book yet messages. These are real helpful, human emails that bring leads back and turn ghosting into bookings, and one person who used it a photographer said I quickly put my info in while I was in the back of an Uber and it spit out literal gold. I am so excited to put these emails into my workflows when I’m back in the office. Thank you, so so, so, so much. So if you’re tired of watching inquiries go quiet, this is going to make following up feel natural, easy and incredibly effective. It’s only going to take you a few minutes to put into place. Couples are taking 30 to 40% longer to book this year, so if you are not showing up in their inbox, if you are not following up with them, you’re invisible, and this tool changes that. And on Tuesday you can grab it for just $27 normally sells for $37.
All right, day three, Wednesday, November 26th, we are tackling one of the biggest struggles I hear from wedding pros, and that is unpredictable income. Revenue on demand is my solution to this and it’s your shortcut to bringing in money whenever you want, even during the slow season. It’s a set of on-demand workshops that walk you through how to create offers your audience actually wants from you and promote them without discounting, and bring in quick cash whenever you need it without relying on ads or algorithms. You’ll walk away with limitless ideas for bringing in revenue at any time. Clear ways to sell to your potential, your past clients as well as other vendors. A plan for running 15 different types of promotions that do not require discounting because a promotion does not have to be centered around a discount and the confidence to price your offers profitably and make them irresistible. You’re also going to get other resources, like my offer idea bank with 94 different offer ideas for you, a pricing guide and a promotion playbook so that you can really take action on this quickly.
Hannah, a wedding planner, who used this training, said, after going through revenue on demand I have a list of specific ideas of how I can generate revenue any time of year, and Hannah is in a very seasonal market. She’s in Seattle. Catherine, an officiant, shared that before revenue on demand, “I was sitting around waiting for leads. Now I have ideas I’m excited to implement and I know I can make things happen”. This actually puts you in control and it’s why I get really excited about it. So if you’re tired of just waiting around for inquiries hoping it’s going to work out, this is how you put yourself back in control of your income. And this week, on Wednesday, that is, Wednesday November 26th you can grab it for 40% off. It’ll be just $22. All right, that brings us to day four, Thursday, November 27th, Thanksgiving here in the US, and Thursday’s deal is something new that I’ve never offered as a standalone offer before, and I’m really excited about it. It’s called Booked Out Makeover.
If your website is getting visitors but not inquiries, something is happening, something is getting lost in translation, and you don’t need to rebuild your whole site. You just need an expert eye to show you what’s blocking your bookings, and that’s exactly what I’ll do for you. You’ll get a personalized video audit of your website from me. I will record my screen, go through absolutely everything and point out what’s confusing couples, what’s turning them away and what you need to fix. So more people inquire and because I want you to actually make those changes, not just know what the problems are, you’re also going to get a month inside of the Wedding Business Collective included to help you make the updates, with support, feedback and accountability. So here’s why wedding pros love this it is fast, it is specific and it gives you an action plan you can implement right away. I have reviewed hundreds of websites for members of the Wedding Business Collective and they have turned around, made those changes and booked so quickly. But this is the first time I’m offering it as a standalone package and it’s only available on Thursday, November 27th, us Thanksgiving. It is $3.97. There are only 20 spots available and, again, this is something I’ve never offered as a standalone offer. It won’t be available for purchase after this. So this is your chance. If you’ve wondered like why are these people coming to my website and not actually inquiring, not actually booking? I will show you, and I will show you exactly what to change.
All right, day five is Black Friday itself Friday November 28th this year, and we are ending the week with the Wedding Business Collective annual bundle. If you’ve been trying to piece together your marketing with random courses and free downloads and social posts, you know how exhausting it is. What you really need is a clear plan to follow, ongoing support and expert guidance when you get stuck, and that is what the Wedding Business Collective gives you. Now. When you join this annual bundle, you’re going to get a full year, 12 months, inside the Wedding Business Collective for the price of 10 months. You’ll get immediate access to everything inside my six-figure Wedding Business Roadmap my monthly coaching calls, our quarterly planning sessions, our co-working days, the private podcast for on-the-go learning, the ability to ask questions on a daily basis and get help. Plus, I’m adding into this bundle a private one-on-one strategy session that you can use anytime you need direction.
Here’s what a few members have shared about this. Chris, a wedding painter, said before joining the Wedding Business Collective, I was piecing things together and hoping for the best. Now I have a clear plan. I passed my three-month consultation goal in just one month and Katie, a wedding planner, said I wasn’t getting a single booking before joining. Now I’ve booked 29 weddings in a year, 16 in just the last six weeks. So if you’re ready to stop guessing and start building a wedding business that is steady, profitable and sustainable, the Wedding Business Collective is where you belong.
And when you join on Black Friday that again is Friday, November 28th you’re going to get 12 months for the price of 10, for just $1,270. Plus, you’re getting that private strategy session with me you can use anytime You’ve got it in your pocket and I will jump in to help you. The regular price for all of that is $1,921. So you’re saving $651 as part of this bundle. And if you’re already a monthly member, this offer is available too, and I’m gonna be emailing you about that. So watch out. So that is what is happening for our five days of deals for Black Friday Five deals each available for one day only, from Monday November 24th through Friday November 28th. You can see all the details, you can add them to your calendar and you can purchase them when they are live each day at evolveyourweddingbusiness.com/BlackFriday.
Everything is on that page and these aren’t, you know, just band-aids. They are practical, proven tools and solutions that help you book more weddings. They help you simplify your marketing and make it actually work and take back control of your time. So, whether you are in a position where you need more time, you need more breathing room, you need more white space on your calendar, or you need to turn more leads into bookings, or you need more consistent revenue, or you need a marketing plan that you can actually follow to build the business that you want, you’re gonna find it this week. Check out the lineup plan, your favorites. Make sure you are on my email list so you don’t miss the daily drop emails. All right, that’s all for today. I can’t wait to see which deals you grab over at evolveyourweddingbusiness.com/BlackFriday and how they are going to help you head into 2026 feeling focused, confident and booked out with clients you love. I’ll speak to you soon.
Get all my Black Friday Deals here!
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