Marketing Nerd
Business Educator

Meet Heidi

I’m on a mission to help wedding pros like you grow your business without losing the parts of yourself outside of “business owner.”

Your business should give you the freedom to do what you love both inside and outside of your business. 

I mean, actual freedom. Sure, there’s a lot of perceived freedom. You think you’ll finally be able to spend your time the way YOU want. You’ll do the work you want to do.  

But far too many business owners never unlock that freedom and end up working their life away (oftentimes without pay). If you’re working harder in your business than you did in your 9-5, are you really experiencing freedom?

Are you experiencing freedom by being your own boss yet?

I'm a marketing and business nerd that fell in love with the wedding industry and now I help wedding business owners build a time-saving marketing strategy that works for them.

You can think of me as your tough love business bestie who will call you out on your B.S. and give it to you straight all because I truly want the best for you.

Since 2012, I’ve helped wedding pros of all kinds build successful wedding businesses that don’t consume their lives whole. 

Hi, I'm Heidi.

Building a successful business is a process of evolution. You either adapt and evolve (and succeed in the process) or you go extinct. Don’t go extinct.


And if I can market poop, I can certainly help you market your crazy-talented work. (How’s that for an unexpected segue?)

Contrary to what is often expected, I didn’t get into this business by starting out as a wedding pro myself. Instead, my experience is rooted in a love for marketing and strategy that began far outside the wedding industry. 

After college, I spent a few years working for non-profit events, where I realized I loved the marketing and psychology behind getting people to attend a fundraising event. It was the marketing that fired me up. 

Since then, I’ve marketed a LOT of different things – including social media software, flags, Cambridge University ESOL programs, and even poop. Yup, actual human poop. I headed up the marketing for a company that specialized in fecal transplants. Weird? Yes, but I count being able to sell poop as a testament to the power of good marketing.

The Winding Path That Led Me To Wedding Businesses

But let’s hit the rewind button for a minute…
La Dolce Idea, Wedding Planner

Sabrina Cadini

“Heidi has created a wonderful community of serious business owners in the wedding industry. Her knowledge and experience in the wedding industry allow you to easily identify the weaknesses and challenges of her clients and she can get them on the right track. Work with Heidi if you need to boost your wedding business, she will provide a solution to your problems.”

Now I spend my days helping talented wedding professionals like you grow their businesses without going crazy in the process. 

I love being able to help others thrive in their businesses. Seeing these talented people take what I've taught them and run with it is my absolute favorite thing.

I’m here to help you get the strategy and tools you need to pay yourself more, build your brand, and grow your team. So you can do what you love in your career, but also have time to do what you love OUTSIDE of your career.

I decided to marry my years of marketing experience with my passion for helping wedding professionals –and Evolve Your Wedding Business was born.

I realized that not everyone is as into this stuff as me. (Duh, Heidi)

In 2011, I launched a niche wedding fair in England that brought together quirky, alternative couples with the amazing vendors that were the perfect fit for them. It was a resounding success . . . except I found I was spending a huge chunk of my time teaching those vendors how to make a solid return on their investment.

Because I saw that some of the most creative and talented people I've ever known were hardly making enough money. And that was unacceptable to me.

Why The Wedding Industry?

Let’s find the easy way to build what you want…the way you want it.

crafting a gateway to ease and success 

burning weird social norms to the ground

upending ingrained ideas we have about the way things have to be done

taking a critical look at “the way we’ve always done it” 

asking ‘why?’ 

What I Love Most Of All

I’m here to help you pave an avenue that illuminates the things YOU want in your business, so you can ditch the things YOU don’t want.

This direct approach ensures you get to where you need to be faster, easier, and with more clarity than ever before, so you can start getting your time back sooner.  

Unlike other business coaches and industry leaders, I’m not trying to put a circle peg in a square hole. My process is all about what YOU want.

When we work together, we’ll get straight down to the brass tacks of your business.

David Paige Music, Band/Musician

David Paige

“I honestly feel like I’m on this incredible path where I can make a HUGE impact for couples, and I feel like I couldn’t have gotten here this quickly without you. Thank you, thank you, thank you!”

It’s time to get clarity about your business - the kind of clarity that disregards what everyone else is doing - and find a simpler way.