Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
a marketing and business nerd who fell in love with the wedding industry.
Hi, I’m Heidi
All About Pricing [Day 25: 30 DBWB]
[This post is an excerpt from the 30 Days To A Better Wedding Business Workbook]
Pricing is a tricky issue so I brought in a specialist for this. I recently interviewed Joyce Washington, pricing expert from The Common Cents and we discussed all sorts of different pricing questions.
In this video, we discuss questions like:
- Can pricing your items too cheap put people off?
- What is “affordable”?
- How do you set your prices so that your services don’t seem generic?
- Is there a formula for pricing?
- How do you raise your prices?
- When should you raise your prices?
- What should you consider when you set prices?
- Does discounting devalue your work?
- How many packages should you have?
[youtube http://www.youtube.com/watch?v=Ch4V-454S2A&w=560&h=315]
There is also a lot of unrest in the wedding industry about whether you should provide your prices on your website or not. Here is why I think you should display your prices on your website and how not listing them could be scaring people off.
What other pricing questions do you have?
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Based in San Diego, California / working with wedding businesses worldwide
