Pick The Low-Hanging Fruit [Day 1: 30 DBWB]

[This post is an excerpt from the 30 Days To A Better Wedding Business Workbook]

I want to kick this series off by giving boosting your confidence by creating some quick wins in your business and you can do that by picking the low-hanging fruit. This just means do things that get you the result you want but that don’t require a lot of effort. If you were picking fruit, you’d pick the low-hanging ones because they are right in front of you just waiting for you to pick them.

Photo by andreas_fischler, available under a Creative Commons Attribution license

How to spot low-hanging fruit in your business

• You know those people who enquired but didn’t get back to you? Follow up with them today.

• Ask your each of past clients for testimonials if you haven’t already.

• Go have that coffee you’ve been putting off with that other wedding pro so you can build that relationship and help each other

• Speaking of fellow wedding pros, make sure you’re engaging with your network. Email some of your wedding pro friends, see how they are and see if you can help them at all. Putting the other person first will make you stand out because most people only care to talk about themselves.

• Look for repeat business from your past clients. If you’re a photographer, you could make an offer for a 1 year anniversary shoot or a newborn shoot if any of your clients have had a baby. You could ask them if any of their friends are getting married and even offer a small finder’s fee if their friend books. There are a lot of ways to maximise the lifetime value of a customer and it is easier to sell to a previous customer than someone who doesn’t know you.

I would suggest keeping your past client list organised so you know when each anniversary rolls around. You can keep it super simple by just putting their names and wedding dates into an Excel sheet and checking it to see who has an anniversary coming up.

What else is just hanging there in your business, waiting for you to pick it?