The Real Reason You’re Not Booking More Weddings

Most wedding professionals think they’re not booking more weddings because they’re not marketing enough. They think they just need to “get themselves out there” and the bookings will come.

But the real reason why you’re not booking more reasons has nothing to do with that.

In fact, most wedding pros are spending too much time on random marketing without seeing results.

The real reason you’re not booking more weddings has nothing to do with how talented you are, how experienced you are, or how many hours you spend creating amazing Instagram posts.

It’s far simpler than that and that’s why most wedding pros miss it. And when you address it, you can cut your marketing time down by 80% on average and book more weddings.

Want to know the real reason why you’re not booking more weddings? Listen to this short podcast episode to find out!

In this episode we’ll cover:

• Why you’re not booking more weddings and what to do about it
• The reason why what you’re doing to market your wedding business isn’t working
• What to do if you don’t have enough time to market your business
• How to cut your marketing time down by 80%
• Why you should actually be doing less in your marketing (not more)
• Why random marketing doesn’t work and what to do instead
• Why posting on social media isn’t enough to get you bookings

The Real Reason You’re Not Booking More Weddings

Hello there, my friend. Welcome to the podcast. I am your host, Heidi Thompson, and I’m all about helping all different kinds of wedding professionals book more of the weddings that they want with the clients that they want but also be able to build a business that gives them the life, the freedom, and the flexibility that they want.

I firmly believe and have seen through years of working on this that you don’t have to choose one or the other. And today I want to talk to you about the real reason why you’re not booking more weddings because so many wedding professionals come to me and they are so frustrated and they all have the same question.

“Why am I not booking more weddings? I am getting myself out there. I’m doing all the things and it’s just not working.”

And I want you to know that there is only one thing that your marketing needs to do for you to book more weddings. It needs to position you as the best possible choice for your potential client, for your ideal client.

And that is what creating the right marketing plan for your business does. So, let’s talk about maybe what you’re already doing.

Maybe what you’ve tried posting Instagram reels and dancing and pointing. Maybe you even took a course on that.

Maybe you’ve tried creating blog posts each week.

Maybe you’ve tried spending two hours a day pinning weddings to try to get found on Pinterest.

There is a real reason why this all hasn’t worked, and it’s not that these things are wrong or that they’re bad, it’s just that none of the things that you’re doing are positioning you as the best choice for your ideal client.

These things are just getting eyes on you, and we don’t just want eyes on you. That’s the wrong goal for your business model. Unless you’re running, you know, an advertising business where the way you’re paid is by like the hundreds or thousands of people that see the ad that’s not the goal or it shouldn’t be.

What we want is for your ideal client to see you and think “Oh my God, this is exactly who I want to work with on my wedding.”

And the way to do that is to create a marketing plan that is specifically tailored to your ideal client.

Now I get it. You may think, “I don’t need a marketing plan. I don’t need to spend more time on marketing. I already don’t have enough time. I’m already overwhelmed.”

Well, you probably don’t realize just how much time you are wasting on random marketing tactics that most wedding pros think they need to do. Members of The Wedding Business Collective regularly find that they were spending anywhere between five to eight hours per week on random acts of marketing.

Completely random scattershot stuff.

You can easily get that down to two hours and save yourself time when you have the right marketing plan. And it actually works! So you’re getting better results from spending less time on your marketing.

You may think, “I don’t want to create a marketing plan. I’m already overwhelmed and I dread marketing my business. I hate it.”

And I totally get that. You have so much on your plate and I’m not here to put more on it. My goal is to take things off your plate so your marketing is easier and you feel less overwhelmed.

A marketing plan will make your marketing easier and make you feel less overwhelmed because you don’t have to wonder and panic about what to do to bring in clients.

Instead, it gives you clear steps to follow that are created with that exact ideal client in mind. So it results in more bookings with less time on marketing.

If you want to feel less overwhelmed, Stop the random acts of marketing. Stop the scattershot marketing.

You may also be thinking, “I don’t need a marketing plan, Heidi. I am already posting on social media. That’s marketing, isn’t it?”

Well, when your marketing isn’t designed to strategically position you as the best choice for your potential client, it falls completely flat.

It doesn’t matter how much of it you do. It won’t count toward anything meaningful. It would be like if you ran five miles every day, but if you ate nothing but fast food, the benefits get completely wiped out.

Posting randomly on social media is not a strategy. It doesn’t take your ideal client into account and consider what they need to hear to see you as the best choice for them.

The good news, though, is when you spend a little bit of time on being strategic and intentional about your marketing you wind up spending, wait less time on your marketing.

It doesn’t require daily Instagram reels and TikTok videos or weekly blog posts, or spending two hours a day pinning weddings onto Pinterest. You don’t have to do that much to accomplish that one goal of positioning yourself as the best possible choice for your potential client.

It can be done in as little as two hours a week.

And that may sound like a lot. You might be like, “I don’t have two hours right now.”

But when people first join The Wedding Business Collective, they discover they’re spending anywhere from 5-10 hours per week on random marketing. And we can cut that down by 80 percent and give you your time back right now.

You are spending more time on things that get you less results, and we need to flip that around.

And we are going to do that together, February 12th through the 16th with the Wedding Business CEO Summit. It is a free five-day virtual event to help you stop working insane hours and regain control of your time so you can continue booking weddings without feeling like your business is on fire.

You can go get your free ticket at www.WeddingBusinessCEOSummit.com!

During the summit, you will see a bunch of different ways that you can do this, but it doesn’t mean you have to do them all. Take what you want and leave the rest. It’s just like a buffet. And The Wedding Business Collective, my membership, gives you the path to make it. simpler for yourself to follow a proven path.

After you sample the buffet, you will get an opportunity to join The Wedding Business Collective for just $1 for your first month.

And I’m doing that because members get their marketing done in just about two hours per week. They spend less time than ever before on their marketing.

And it works so much better! It allows them to book more weddings and not just book any old weddings, but book the kinds of weddings they want to be booking with the people that they want to be working with.

When you make sure that you have this marketing plan that serves as your roadmap. It gives you so much clarity that allows you to just work at such speed and get what you need to get done in like two hours a week.

Whereas most people are spending anywhere from 5-10 just doing random shit in their marketing right now.

So let’s cut that down. Let’s flip around you spending more time on things that get you less results.

Let’s do that together at the Wedding Business CEO Summit. I’m so excited for you to see all the amazing speakers we have lined up for you and for you to grab your free ticket.

So be sure to do that over at www.WeddingBusinessCEOSummit.com and I can’t wait to see you there.

Links & Resources:

Get your FREE ticket to Wedding Business CEO Summit
The Wedding Business Collective
The #1 Struggle Wedding Pros Face
How To Stop Feeling So Busy & Overwhelmed
Doing It All Is Killing Your Wedding Business

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