Why Blogging Is So Freakin Important [Day 13: 30 DBWB]
[This post is an excerpt from the 30 Days To A Better Wedding Business Workbook]
There are a lot of people talking about how important blogging is in businesses, but many of them neglect to explain why. Here are 7 of the top reasons why blogging is so vital to businesses today. In fact, I dare say that blogging is one of the best things you can do for your business.
Photo by blogefl, available under a Creative Commons attribution license
1. Google loves it and well, what Google says goes
More blog posts means that your site will have more pages indexed with Google which really helps your SEO. (PS- if you want to really rock your SEO check out SEO Cookbook) When you create new content Google comes back to your website more often and that really helps your search rankings. Google loves fresh content, in fact you are actually penalised for not creating new content.
2. Showcase your expertise
Creating content allows you to demonstrate how much you know about weddings which helps you prove that you are an expert in your field. Awards and testimonials can only do so much, and blogging give you a chance to show off your expertise instead of just talking about it. Blogging also allows you to write content that is beneficial to your audience. Couples who are visiting your website will remember that you answered their most pressing questions about planning their wedding. That will set you apart from the pack.
According to an unbiased survey of over 14,000 people married in 2011 by Splendid Insights, “More important than a website is an updated blog. Your website is your business card, the blog is the conversation. For example, 85% of Ritzy Bee‘s clients hired them because of their blog & then those clients refer via word of mouth.”
3. Build trust with your potential clients
Blogging lets your potential clients get to know you at their own pace and show them that you’re not some weirdo scam artist.
4. Showcase who you are to your clients to see if you’re a good match
If you were going to spend your entire wedding day and prep time with someone, wouldn’t you want to know that they are the kind of person that you’d like to be around? It’s very important to couples too. Liene Stevens discusses this on her blog, Think Splendid.
5. Give your social media outlets more purpose
Your blog posts give you something helpful to share to build your brand. You can break up a top 10 tips post into 10 separate tweets that link back to your post.
6. Give prospects a reason to stay on your site (or to come to it in the first place)
When you have interesting content, your website visitors will spend time on your site reading it. This means that they will learn more about you and what you have to offer. When you position yourself as a resource instead of just a service provider, you become much more valuable to your potential customers.
7. Stay top of mind with clients
Your website visitors may not be ready to book you yet, but by giving them a reason to come back they remember you when it is time to buy. Making decisions about who to hire for a wedding is a big deal and can be daunting to a newly engaged couple so they need time to research and figure out what they want. Couples do a TON of research before booking someone and providing them with content (like I do to you via email) reminds them who you are and how awesome you are.
