Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
When you look at Pinterest and Instagram it’s pretty obvious that visual marketing is huge and it’s powerful. Even on non-visual platforms like Facebook or Twitter, you’ll get better results if your post has an interesting image. Promoting your blog posts in a visual way can be as simple as taking an image and adding a text overlay with the blog post title in Canva or PicMonkey but if you’re not a photographer, where do you get those images? I’ve got 11 great photo/image resources for you so you’ll never struggle to find the right image again!
One thing you absolutely must be aware of is what images you can and cannot use. You can’t just do a Google image search and grab an image from there. You need to make sure the images you’re using are royalty-free (most sites will point this out) or fall under a Creative Commons License.
Creative Commons is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools.
There are various types of Creative Commons licenses that range from allowing any type of use with no attribution to allowing only certain uses and no changes.
Unsplash offers 10 free (do whatever you want) high-resolution photos sent to your inbox every 10 days. They also have a huge archive of images on their website for you to choose from.
All of the photos on Pexels are licensed under the Creative Commons Zero (CC0) license. This means you can copy, modify, distribute and perform the photos.
Every photo on Dollar Photo Club is just $1 and they have some really gorgeous images that are totally royalty-free.
Little Visuals is no longer being updated but there is still a large archive of great royalty-free high-res photo for you to use.
New Old Stock is a pretty awesome site and if you’re into anything vintage, you’ll really love it. The site lists old photos from public archives that are free from any known copyright. Some of them are really historic like this one from the Apollo 16 mission.
This is a project by a photographer where her makes these images available free of any copyright or charge. This is one of my favorite sources for images because everything is really quirky and fun.
Death To The Stock Photo has 2 options – get free photos emailed to you or pay for access to their entire library and get additional photos. No matter which you choose, you’ll find that these are not your mother’s stock photos.
This is another site by a photographer creating amazing images and making them available free from copyright or charge.
Splitshire has lots of images available, all of which are free and available for commercial use. They organize their photos by category which makes browsing through them a lot easier.
Big Stock Photo is a larger stock photo site but unlike most stock photo sites, their images aren’t cheesy. They offer a free trial and then there are different paid plans you can choose from depending on how many images you need per week/month. You can also sell your images to Big Stock Photo which is just one of the additional revenue streams we cover in Wedding Business Profits.
Creative Market isn’t just for images. It’s for all sorts of design assets like fonts, graphics, themes and tons of templates. Look for the “Get Free Goods” link in the navigation and check it regularly because they do offer some pretty great free things now and then and their paid assets are fantastic.
Next week I’ll be joined on the podcast by visual marketing expert Donna Moritz and that episode is going to give you TONS of visual marketing ideas!