Episode 189: Is It Worth It To Advertise On The Knot & WeddingWire?

Have you ever wondered if advertising on The Knot & WeddingWire would be worth it for your wedding business? It’s something I’ve been asked about a million times and in this podcast episode, you’ll learn how to decide if it’s right for you and your business right now. There’s no simple yes or no answer to this question but there are some simple questions you can ask yourself to determine if advertising on The Knot or WeddingWire is going to be a good fit for your business.

In this episode we’ll cover:

• Why advertising on The Knot & WeddingWire works for some wedding pros and not others
• The most important question to ask yourself before advertising on any platform
• When you should definitely NOT spend money on advertising
• The situations that would make me say you should definitely not advertise on The Know & WeddingWire
• The processes you need to have in place before spending money on advertising
• The myths about advertising that hold wedding pros back
• How to analyze your market on The Knot & WeddingWire
• How to make a plan to make the most of your advertising spend
• Why it’s so important to track your ROI
• How to determine what it will take to make advertising The Knot & WeddingWire a positive ROI activity for you
• Why you shouldn’t spend money on advertising on The Knot, WeddingWire, or anywhere else if you don’t have a website that converts for you

Links & Resources:

Sign Up For Your Free Trial: The Wedding Business Collective
What’s The Point Of Advertising Your Wedding Business?
Episode 46: How To Make Sure You’re Getting A Return On Your Advertising with Christie Osborne
Episode 94: The Problem With Ideal Clients

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