Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
Every wedding business owner wants to turn social media relationships into sales but how do you actually do that? Most wedding pros actually think about social media the wrong way and it results in them not being able to turn those relationships into sales.
What if you stopped thinking about your social media as a portfolio and started treating it like a storybook? What if every single post had a strategy behind it and functioned as a mini sales funnel. That’s entirely possible when you learn how to use social media in a way that turns converts followers and fans into sales. In this episode, our guest is sharing how to approach social media differently so you can turn more relationships into sales.
Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the Owner of Flourish Marketing, an agency that provides marketing education, strategy, and tools to help wedding and creative professionals get and keep a consistent stream of clients. Aleya is a StoryBrand Certified Guide. She uses that narrative-based framework to develop clear, engaging, and highly converting marketing assets, like email sales funnels and social media solutions, for her clients. Aleya is the current Marketing Committee Chair and Black Caucus Chair for NACE as well as a WeddingPro Educator for 2021. She is also a top speaker at conferences and events such as Catersource and The Special Event.
Join us inside The Wedding Business Collective!
Download Aleya’s trust-building social media templates
Episode 173: Crafting A Social Media Strategy That Books Weddings with Hunter Niland Welling
Building A StoryBrand
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