Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
During engagement and booking season, you’re probably marketing your little butt off. It’s the perfect time to be found by engaged couples, but are they actually finding you? Are you standing out from your competitors or just blending in? And perhaps most importantly, are you spending your time doing random acts of marketing?
I’ve met countless well-meaning wedding pros who just throw their marketing out with the same strategy and planning as throwing spaghetti at the wall. The problem with this is that it just doesn’t work. When you market randomly, you get random, sporadic results. If you want to book more weddings this engagement & booking season, you need to make sure your marketing lines up with who you want to attract and what they actually care about. In this podcast episode, I’m going to break down the steps to do that so you can book more weddings and attract the clients that you want to work with without competing on price.
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