Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
Do you always feel too busy?
That’s something I hear from many wedding pros so if you do, you’re not alone.
You’re too busy to market your business.
You’re too busy to plan and be strategic.
You’re too busy to grow your business.
And yeah, if you run your business as many wedding pros do, you are too busy.
And that’s a big problem.
But an unexpected TV show can help you.
Want to know what it is? Listen to this episode to find out!
Today I wanna talk to you about something I’ve noticed from a lot of wedding professionals, and that is that they always feel too busy. There’s always this feeling of there’s too much, it’s just too busy. It’s like you’re a tornado of a human being. And I’ve actually got an interesting TV show tie-in to this that I think is going to make a lot of sense to you.
So let’s talk about the typical day of a wedding pro. You wake up early. If you have kids, you get them up, you get ’em fed, you get ’em dressed, you get ’em out the door, you hop in the shower and you brew your favorite tea, or coffee to give you a boost and wake you up.
You sit down at your desk and you turn on your computer and immediately you start going through the emails that have piled up overnight.
A client has gotten back to you about a decision that you are waiting on, so you then shift your focus to working on the next steps for them. About half an hour later, an inquiry comes in and you’re pulled away from working on that client work by the notification, and you drop everything to get back to that inquiry immediately.
Once you’re done with that, you don’t really remember what you were working on before the inquiry came in so you continue to go through your inbox and respond to the needs and the wants of everyone else. You get pulled away from that by an Instagram notification and before you know it, you spent 45 minutes on Instagram just kind of scrolling.
I hear wedding pros all the time say that they don’t have time to market. They don’t have time to grow their businesses. If this is how you’re working, you’re right. You don’t have time to grow your business and that’s a problem.
This is an incredibly reactive way to work, but it’s also incredibly common, so you are not alone if this sounds familiar. I can’t tell you how many members of the Wedding Business Collective have said that this is where they were before they joined.
And that lack of focus makes you feel like you’re just all over the place and it leaves you feeling frazzled. You’re not in control of your business, and you’re getting pulled around in a million different directions.
And honestly, at times it feels like you’re just a human tornado. Now, if you’re like most wedding pros, I know that you are left feeling overwhelmed and exhausted by this. You worked hard all day, but what results do you actually have to show for it? What did you really accomplish?
And it’s not like you can do more. You don’t have any more hours to work because you’ve got a family, you’ve got personal responsibilities like maybe caring for a parent or a partner or children.
Maybe you have a day job. Maybe you have your own health issues that limit how much you can work, or maybe your brain is just absolutely fried by the end of the day and there is no way you could do another thing.
Now, I could tell you that you don’t actually need to work more or work harder, and that is true, but I think I’ve got a better way to illustrate that for you.
So when I was about. 11 or 12 years old, that same year, my parents got divorced and my grandpa died. My mom’s dad. My mom did not handle this well. She did not process that well because she started hoarding.
It was clearly some way of coping, but good god, it was hell to have to live with. As a kid, you can’t have friends over anymore. You can’t enjoy being at home. You definitely can’t throw anything away or she would just freak the hell out.
My brother and I would actually figure out ways to try to get rid of things covertly but if she found out, she would fly into this sobbing panic and run out the door and drive off somewhere for a while. It was a LOT.
Every surface was covered. You had to climb through the house, and the kitchen was totally non-functional because you couldn’t access anything. We were not allowed to cook things.
If you’ve ever watched an episode of Hoarders, you know exactly what I’m talking about. It was fire hazard central.
My mom seemed to have this idea that her house was just “messy”, and I’m putting very big air quotes around that. And the problem wasn’t the stuff. The problem was that she needed to organize.
Here’s the thing: You can’t organize your way out of a hoard. It’s impossible.
She had way too much stuff in that house. That was the problem.
And that’s the same problem that wedding professionals face with time. You’ve got too much on your plate and shuffling it around doesn’t change the fact that there is too much on there.
Most of us are actually spending our time doing things that either don’t actually need to be done or can be done in a way that would save a ton of time. You need to actually take things off of your plate, and that’s why starting June 19th in The Out of Overwhelm Challenge: Reclaim 5+ Hours Per Week, the first thing we’re going to focus on is what you can take off your plate entirely You can just plain quit.
This is the part of the Hoarders episode where they take all of this stuff out of the house and they put it in the front yard. They lay it out and only things that truly matter get to come back in. Everything else goes in the trash.
And just like in an episode of Hoarders, you’re going to have support because doing this alone is hard. So I want to invite you to come join me for this challenge. It’s going to run for two weeks to give you lots of time to participate and get the help you need and it runs from June 19th through June 30th.
Every day during the first week, you’re going to go through one short lesson and have a short task to complete. During that second week, I’m gonna give you an all-new short training on protecting your time and setting boundaries along with a short task to complete. I’m talking like 15 minutes here.
I’m going to be posting in the group to encourage you and nudge you and hold you accountable.
Plus, we’re going to have a live coaching call on June 28th where you can get all of your questions answered. If you can’t make it live, don’t worry about it. You will be able to submit your questions so that you leave this challenge with time freed up and knowing exactly what you need to do to free up more time and get yourself out of overwhelm to dig yourself out of the hoard.
We’re going to wrap up that second week by allowing you to submit your challenge assignment for a chance to win a prize.
This challenge is exclusively for members of The Wedding Business Collective, so you can head to www.theweddingbusinesscollective.com/overwhelm and I’ll show you how you can get your hands on the challenge and get full access to The Wedding Business Collective for just $1.
No excuses. You can make this work and you really need to because by the end of this challenge, you will have freed up at least five hours per week.
Think about how good that would feel, how much extra white space you would have, how much breathing room and less stress and overwhelm you would have.
When you do the math, that adds up to 260 hours per year which is almost 11 full days. You can go on a pretty great vacation in that extra time that you’ve reclaimed!
And then you will absolutely have the time to devote to your business to create the strategy that you need to attract and book your ideal clients consistently.
But first, just like on Hoarders, we’ve got to dump the house out. We’ve got to bring everything out onto the front lawn and sort it and make decisions about what actually gets to go back into the house or what actually gets to go back onto your schedule.
Because not everything needs to be there. Not everything will make the cut and will be able to save you a ton of time through this process.
So if that sounds like something you’d need, or if you could just do with an extra 5 hours per week, come join us at www.theweddingbusinesscollective.com/overwhelm. You have to be a member by June 19th to get access so now would be a really good time to join for just $1 so you can get full access to this challenge and get my support through all of this training to make sure that you actually get this done and you don’t backslide.
Just like on Hoarders, you have aftercare and support. It’s weird how much this has to do with Hoarders, but it’s true. It’s the exact same situation.
So come join us for $1 over at www.theweddingbusinesscollective.com/overwhelm.
I cannot wait to work through this with you and help you really reclaim that time because, ugh, just think about how much better life would be when you’ve reclaimed at least five hours back a week.
That’s so much less stress and so much less overwhelm. I hope to see you during the challenge.
The Wedding Business Collective – Become a member and get access to the challenge for just $1!
Episode 245: Think Not Having Enough Time Is Your Problem? Think Again.
Episode 244: The #1 Reason You Aren’t Booking More Weddings (it’s not what you think)
Episode 227: What 4 Wedding Pros Have Gotten Out Of The Wedding Business Collective
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