Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
If you’ve ever had someone contact you and ask “How much do you charge?” in email, on the phone or in person, you know that it can be frustrating. Alan Berg is joining us in this podcast to discuss how to handle this question when you get it and how to set yourself up to get this question less often and book more weddings in the process.
With more than 25 years in sales, marketing and sales management, Alan Berg, CSP has been called “North America’s Leading Expert on the Business of Weddings & Events”. He’s a Certified Speaking Professional®, a prestigious designation conferred by the National Speakers Association and one earned by only 12% of speakers worldwide.
Alan is a featured presenter every year at catersource, The Special Event, Wedding MBA, the Irish & Dubai Wedding Summits, and other major industry conferences in North America and internationally.
Alan is now a contributing Education Guru for WeddingWire, the leading wedding technology company. He also speaks and consults for weddingsonline in Ireland, Dubai and India, as well as Guides For Brides in the UK.
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