Episode 71: Getting To Page 1 Of Google Using Simple SEO With Raymond Hatfield
Today’s Guest: Raymond Hatfield
Raymond Hatfield is a lifestyle and documentary wedding photographer who enjoys a good laugh, spending time outside, and sometimes thinks a cold beer is the right answer.
In this episode we’ll cover:
- The exact steps Raymond took to climb the Google ranks.
- The 3 keys to rocking your SEO.
- How Google works and how to work with it instead of trying to outsmart it.
- The role of blogging in your SEO strategy.
- The surprisingly simple strategy that Raymond uses to delight his clients and create content that gets shared on social media.
- The WordPress vs Squarespace debate.
- Why sounding like a human is so important to Google rankings.
- Why you should blog even if you’re terrible at writing and how Raymond does it.
- How to track your SEO progress.
- How to use Google Analytics to help you track your SEO progress.
- How to get started even if you don’t know a thing about SEO.
- Why it’s so important to just keep moving forward and keep learning.
Link & Resources mentioned in this episode:
Try Animoto and get your first month free by clicking here. If you love and want to keep using it use the code evolve16 to get 15% off.
Episode #7 Getting Your Head Around Google Analytics With Liz Lockard
Episode #6 Building A Website That Sells With Brenda Cadman
Episode #22: Search Engine Optimization (SEO) For Wedding Professionals With Zach Prez
SEO Cookbook
PhotoBizX Podcast
Create your own Google Analytics dashboard
How to add an annotation to your Google Analytics timeline
Ground Glass
Raymond’s Complete Guide to Finding the Perfect Wedding Photographer for you (this is an excellent post and a great example of a blog post that attracts potential clients)
Why mobilegeddon is the best thing that could happen for new photographers
The Wedding Photographers Guide to Animoto (if you want to use Animoto sign up using this link to get your first month free)
Find out more about The Wedding Business Collective!
My Simple 5 Step System To Attracting Ideal Clients With Your Blog
Join the free Evolve Your Wedding Business Facebook group!
Did you enjoy this episode? Share the love with your fellow wedding professionals on Twitter by clicking here!
More from Raymond:
Website: www.rhatfieldphotography.com
Facebook: www.facebook.com/RHatfieldPhotography
Instagram: www.instagram.com/rhatfieldphoto
YouTube: www.youtube.com/channel/UCtvdmCrFznPYIWtvOZKl9uA
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That’s a great tip about using videos and slideshows on your site! Of course it lends itself most readily to photographers – I’m going to have to think hard about how I can apply it to my accessories business…
I believe Raymond didn’t go back but started doing it going forward. It definitely could be helpful but it just depends if that’s something you want to do or if it’s a mountain of work. As for how to use Animoto videos in your business you should show the whole process as you’re working on it through to the client wearing it at their wedding if you can get them to send you a photo or get it from the photographer.
This is an EXCELLENT, EXCELLENT, EXCELLENT PODCAST!!!!!! Raynond has given some concrete, highly useful advise instead throughout the whole of this podcast.
Pp
I’m so happy you got so much out of this podcast! Thanks for sharing that with me 🙂