Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
Blogging isn’t just for getting traffic to your website, it can actually be a fantastic sales tool.
In this podcast episode you’ll hear from Lacy Boggs, a content strategist and bestselling author about how to close the gap between your blog and sales. Get ready to get real strategic with this one!
Lacy Boggs is a content marketing strategist, author of the bestselling book, “Make a Killing With Content,” and director of The Content Direction Agency. She teaches small businesses and solopreneurs to drive their own content marketing with strategies and frameworks that make content easier and more effective to produce and close the gap between content and sales. Check out her free resource library at lacyboggs.com/library.
Lacy’s book: Make a Killing With Content is available on Amazon and the multimedia pack is available on Lacy’s site
Lacy’s Podcast: P.S. You Got This!
How email marketing works and how it connects the dots between your website/blog and your sales
Lacy’s amazing post: 201 Practical Business Blog Ideas You Can Write And When To Use Them
What’s The Point? A Wedding Business Strategy Series
If You’re Not Blogging, You’re Missing Out On Business
The Wedding Business Collective
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