How To Book More Weddings From 21 Wedding Industry Experts
How can you book more weddings? It’s the most common question I get from wedding professionals and it’s why I’ve created Book More Weddings Summit, a 4-day, online, free, value-packed event with some of the brightest and best experts in the wedding industry. Book More Weddings Summit is coming up and will run from April 20th-23rd 2020 and each of the speakers has kindly provided their #1 tip for booking more weddings. Get your free ticket to Book More Weddings Summit here!
Amanda Shuman
Presentation Topic: How to Stand Out in a Saturated Market
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
While a beautiful brand can attract people, it doesn’t convert them into paying clients.
Anesha Collins
Presentation Topic: Video-Marketing: Maintaining Social Media Presence Using Video
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Using video-marketing on social media can no longer be ignored for small and large businesses. Identifying your target audience with clarity, implementation of video-marketing via social media to generate engagement, and knowing your customer-buyers journey will help you to remain top of mind while also increasing conversion rates.
Angel Marie of ConvertKit
Presentation Topic: Email Marketing: Get Your First Email Subscribers
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Start building an email list now and use it to develop personal relationships with your potential clients.
Angela Proffitt
Presentation Topic: Transform Your Communication Mindset
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Learn how to customize the message the way your potential client needs to hear it based on their personality.
Ashlyn Carter
Presentation Topic: How To Write Words That Actually Sell
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
On your contact form, add a line that’s something like “what’s been the most frustrating or surprising part of finding a venue [photographer/planner/whatever you are]?” THEN in your inquiry response, TELL HER PROBLEM BACK TO HER RIGHT OFF THE BAT. Use her words, help her understand that you emotionally understand what it must feel like to be in her shoes, and you want to get her the best solution. Then bring in yourself as the solution.
Bethel Nathan
Presentation Topic: The WTFS Strategy To More Bookings
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
You have approximately 8-12 seconds to connect with a couple in your first few interactions. Make it personal, reinforce why they inquired with you, and answer all questions.
Bron Hansboro
Presentation Topic: Leveraging Yourself To Be Referral Worthy
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Although social media is popular and extremely beneficial to booking more weddings, nothing will overshadow the power of personal connections.
Carly Eckerle-Turner
Presentation Topic: The Find Your Magic Framework
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Instead of starting off your homepage by talking about yourself, take the opportunity to talk TO your dream clients! Who are they? What do they care about? What are they struggling with? Then, show ’em what’s in it for them… and how YOU’RE the perfect person to deliver exactly what they need.
Heidi Thompson
Presentation Topic: How To Clone Your Best Clients
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Understanding who your ideal client is as a whole person (not just a bride or groom) is the foundation of a successful wedding business. You don’t have to guess when it comes to where to spend your time, effort, and money when you tap into the absolute gold mine of marketing intel that is your best clients.
Jainé Kershner
Presentation Topic: Be Yourself on Instagram to Attract Your Ideal Couples!
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Show who you are in your Instagram Feed and Stories to attract the perfect clients just for you!
Kevin Dennis
Presentation Topic: Networking Best Practices: Turning Connections Into Powerful Partnerships
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Related to this topic, my number one tip for booking more weddings is to cultivate and nurture your partnerships in the industry. Not only does this create a wonderful community of your peers for you to lean on, but this can lead to referrals and getting on preferred partner lists – which will, in turn, book more business in the long run.
Kylie Carlson
Presentation Topic: Storytelling Using Video Marketing
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
The key to video marketing is to be authentic. Let them see the real you, the person behind the brand.
Lauren Grove
Presentation Topic: How Engaged Couples Are Using Instagram
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
We can infer and assume all we want, but couples are changing (as are all of the platforms and the world in general)! Make your marketing decisions based on actual data and facts directly from engaged couples!
Marc McIntosh
Presentation Topic: Wedding Shows: Face-to-Face Marketing in an Online World
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Successful wedding pros have a diverse marketing program. You can achieve instant credibility with the engaged couple if they find you in multiple places. When they see you ‘everywhere’, they typically perceive that you must be doing lots of weddings and pleasing lots of couples.
Maria Bayer
Presentation Topic: 4 Steps To Book High-Paying Clients
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
When you don’t build value, you force your client to make a decision on price. If you want to book clients who happily pay your fees, your goal should be to build as much value as you can. Because the more value you build, the more money your client will pay!
Marie Burns Holzer
Presentation Topic: Get Leads Flooding Your Inbox Through The Power Of Location-Based SEO
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Don’t just target your ideal client, target their ideal wedding locations!
Meghan Ely
Presentation Topic: Bury The Pitch: A Modern Approach To Wedding PR
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Take time to really understand where your prospective clients are consuming media. If you want to book weddings with your wedding PR efforts, then you need to pitch the media outlets where your couples spend their time the most.
Melissa Megginson of Tailwind
Presentation Topic: Boost Your Wedding Business With Pinterest And Instagram
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Use Instagram as a way to show off your work and show off your personality. Your feed is a perfect place to post beautiful photos of your hard work while Stories are the perfect place to give a glimpse into the behind the scenes work that goes into making the magic happen. Don’t be afraid to be yourself!
Meryl Snow
Presentation Topic: It’s Not About Price!
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
If you’re not selling YOU, you’re NOT selling!
Renee Dalo
Presentation Topic: Why Can’t We Be Friends? – Successful Strategies For Growing Your Company By Embracing Your Competitors
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Relationships are key to booking more weddings! Learning how to cultivate not only your relationships with your clients but also your vendor partners will keep your calendar full!
Valerie McCartney
Presentation Topic: Facebook & Instagram Ads For Wedding Pros: Get Your Product Or Service In Brides’ And Grooms’ Feeds
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Stop boosting or promoting posts! It’s the slot machine of Facebook and Instagram ads – it’s easy, it’s fun (kinda) and it makes you feel like you’re at least doing something. In reality, you’re missing out on actually reaching the RIGHT people (your target audience aka brides and grooms or other event pros if that’s your jam) and instead, you’re giving Facebook and Instagram your hard-earned money to show your post to the WRONG people.
What a killer lineup! I can’t wait to kick off Book More Weddings Summit and I hope you’ll join us.
Have you registered for your free ticket to Book More Weddings Summit? Click here to get your free ticket and we’ll see you on April 20th!
