How To Book More Weddings From 26 Wedding Industry Experts
How can you book more weddings? It’s the most common question I get from wedding professionals and it’s why I’ve created Book More Weddings Summit, a 5-day, online, free, value-packed event with some of the brightest and best experts in the wedding industry. Book More Weddings Summit is coming up and will run from September 14th-18th, 2020 and each of the speakers has kindly provided their #1 tip for booking more weddings. Get your free ticket to Book More Weddings Summit here!
Aleya Harris
Presentation Topic: Drive More Profit with a Clear Brand Story
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Using generic language on your website or in your social media posts will eventually make you irrelevant. If you try to sell to everyone, you end up selling to no one. Instead of targeting all couples who are getting married, niche down, and don’t be afraid to speak directly to who you want to work with. For example, if you plan weddings primarily for affluent African-American couples, call out differentiators like “In-depth knowledge of African-American culture and wedding traditions” or “Exclusive contracts with the top wedding vendors.” Not only will you rise above the pack but you will find joy in working with more clients who you consider your “favorite.”
Amanda Shuman
Presentation Topic: 5 Principles To A High-Converting Website: Book Leads From Your Website Now
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Your website isn’t a glorified portfolio. Your website is a powerful marketing machine that can generate potential leads while you sleep.
Amber Anderson
Presentation Topic: Check Yes Or No: Vetting Couples For The Right Fit
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Having an actual workflow in your sales process not only shows your potential clients that you can lead them, it allows you to see if they can follow your instructions. It’s one more way of vetting each other and ensuring you’re a match made in heaven.
Angela Proffitt
Presentation Topic: Creating Consistent Content That Converts
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Consistency in your marketing and message!
Ashlyn Carter
Presentation Topic: How To Craft A SWEET Services Page: 16 Things You Must Include
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Your sales page isn’t just about presenting your price. It’s about showing the value you provide and then presenting the value in context.
Bethel Nathan
Presentation Topic: Ghosted: Solving The Case Of Why They Didn’t Book You
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
It all begins with the numbers. Being able to identify where couples are dropping off is the critical first step to making the necessary changes to increase your conversion rate for more bookings!
Chip Dizard
Presentation Topic: Using Instagram & Facebook Ads Book More Weddings
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
You can book more brides by using paid traffic from Facebook and Instagram. You must target correctly, have a great ad and have an irresistible offer.
Cristina Barragan
Presentation Topic: How To Book Dreamy Clients Through An Email Nurture Series
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Instead of starting off your homepage by talking about yourself, take the opportunity to talk TO your dream clients! Who are they? What do they care about? What are they struggling with? Then, show ’em what’s in it for them… and how YOU’RE the perfect person to deliver exactly what they need.
Fiorella Neira
Presentation Topic: Pricing For Profits
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Know, review, and update your numbers!
Gabby Pinkerton
Presentation Topic: How To Create A Pinterest Profile That Will Convert Pinners To Paying Clients!
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
When targeting your ideal client on Pinterest, you must first and foremost think about the keywords they will put in that search bar. Don’t worry about storytelling and fancy words. Get straight to the point with clear, straight forward keywords!
Halima Hanemann
Presentation Topic: The Styled Shoot Blueprint: The How Tos Of Styled Shoots & Why You Should Be Doing Them
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Styled shoots are so much more than pretty photos, and the chance to get published. The connections you can make during styled shoots are incomparable to all other networking opportunities. Once you have the how tos of styled shoots down, you’ll be able to make life long connections that will turn into a valuable referral stream.
Heidi Thompson
Presentation Topic: How To Clone Your Best Clients
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Understanding who your ideal client is as a whole person (not just a bride or groom) is the foundation of a successful wedding business. You don’t have to guess when it comes to where to spend your time, effort, and money when you tap into the absolute gold mine of marketing intel that is your best clients.
Hunter Welling
Presentation Topic: 5 Steps To Book Out Your Services With Instagram Stories
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Let your audience get to know you “face to face” on Stories. They’re not just evaluating your results—they’re also seeing if they connect with your personality enough to make you a part of their day.
Jainé Kershner
Presentation Topic: How To Start A Podcast – 3 Ways To Finding Your Niche
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Finding your niche is crucial for finding your ideal clients!
Lindsey Nickel
Presentation Topic: 3 Ways To Use This Slow Time To Get Referrals From Your Favorite Wedding Vendors
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Related to this topic, my number one tip for booking more weddings is to cultivate and nurture your partnerships in the industry. Not only does this create a wonderful community of your peers for you to lean on, but this can lead to referrals and getting on preferred partner lists – which will, in turn, book more business in the long run.
Margaux Fraise
Presentation Topic: Make It Work: How I Turned My Website Into A Multi-Functional Sales Tool
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Take this downtime to start a sales funnel that works for you! Your funnel should be doing the hard work of finding ideal clients and getting them to your website, inbox and calendar while you sleep, live your life and work on your biz!
Maria Bayer
Presentation Topic: First Steps To Develop A Million Dollar Mindset
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
The #1 mistake I see business owners make that is costing them tens of thousands of dollars in lost sales is that they project their limiting beliefs about money onto their prospective client. When you do that, you’re not just leaving a lot of money on the table, but you’re doing your client a disservice.
Marie Burns Holzer
Presentation Topic: An Unforgettable Experience: How To Create Raving Fans Through Excellent Client Care
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
The best business advice I was ever given is to treat colleagues like clients and clients like colleagues. In other words, collaborate, collude, and cooperate with your clients to give them an incomparably excellent client experience.
Melissa Megginson of Tailwind
Presentation Topic: Create An Instagram Presence That Attracts Your Perfect Client
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Constantly creating social content will only work if you’re creating content your clients want to see. Understanding your audience will help you work smarter, not harder!
Meryl Snow
Presentation Topic: Selling Weddings During & Post COVID
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Selling will no longer be about touting accolades or awards; it will become about instilling a feeling of safety for them and their guests.
Natasha Johnson
Presentation Topic: Creating Killer Content For Better Traffic, Engagement & Bookings From Your Ideal Clients
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
My number on tip for when it comes to blogging for your business is to start blogging! Too many people talk themselves out of it before they even get started and miss out on building up their blogging momentum and opportunities. Get started, get writing, get familiarised and then start understanding how to hone your blogging agenda to fit your niche and your area of expertise. But first of all, get started!
Renee Dalo
Presentation Topic: Pivot to Passive: How to Diversify Your Income for 2020 and Beyond
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Smartly diversifying what you offer, especially in education, will establish you as an industry expert, and raise your perceived value in the eyes of your potential clients. Sharing what you know, and pouring into the wedding community will help you foster a better “know, like, and trust” factor with your clients. It’s a win-win!
Sara Dunn
Presentation Topic: Blogging For Results: How To Get Your Posts Found On Google
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Focus on venue keywords when you blog! This will get you in front of couples at the start of their planning process, and you can help lead them to one of their most important decisions.
Shannon Tarrant
Presentation Topic: Create High-Quality Referrals That Convert
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Give to get is the quickest way to start receiving referrals to your wedding business!
Taylor Griffith
Presentation Topic: Make Your Website More Inclusive & Book More Diverse Couples
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Use inclusive language! Weddings are supposed to be about love, but not all couples feel the love from their vendors who (often unintentionally) have a website that makes them feel excluded. This mistake could be scaring away your ideal couples, costing you big bucks, and contributing to a bad reputation.
Terrica Skaggs
Presentation Topic: The Experience Of You: Creating Client Experiences That Are Referral Machines
What is your #1 tip for booking more weddings related to the topic you’ll be speaking on?
Storysell a one of a kind experience and it won’t matter who else is doing what you’re doing.
What a killer lineup! I can’t wait to kick off Book More Weddings Summit and I hope you’ll join us.
Have you registered for your free ticket to Book More Weddings Summit yet? Click here to get your free ticket and we’ll see you on September 14h!
