37 Practical Blog Post Ideas For Wedding Professionals

Want to download these blog post ideas as a PDF you can refer to them anytime? Click here!

Most wedding professionals seriously underutilize their blog. The truth is, your blog can be one of the most powerful marketing tools in your arsenal. Your blog can do SO much more for you than just serving as a sort of portfolio. Your blog can actually attract your ideal clients and help you book them.

So, instead of just telling you that blogging is good so you should do it, I’m going to lay out why it matters. I’ve never been a fan of being told what I should do and I have a sneaking suspicion you probably don’t like it either.

How Blogging Can Help Wedding Professionals Book More Weddings

Blogging helps your SEO

More blog posts means that your site will have more pages indexed with Google which really helps your SEO. When you create new content, Google comes back to your website more often and that really helps your search rankings.

Google loves fresh content, in fact you are actually penalized for not creating new content. If you want more people to find you via Google search, blogging is the way to go.

You get to show off your skills

Writing blog posts, shooting videos, and recording podcast episodes (whatever floats your boat, it all helps) all allow you to demonstrate how much you know about weddings which helps you prove that you are an expert in your field. Awards and testimonials are great but they can only do so much, and blogging gives you a chance to show off your expertise instead of just talking about it.

Blogging also allows you to write content that is helpful to your audience. Couples who are visiting your website will remember that you answered their most pressing questions about planning their wedding. That will set you apart from the pack.

Most of your competitors are doing nothing but asking for people to hire them. By leading with helping people, you become a resource that people will turn to and naturally want to work with when they’re ready.

Companies with blogs produce an average of 67% more leads per month than companies that don’t have active blogs according to DemandMetric. That’s a LOT more potential clients visiting your website.

It helps you build trust with potential clients

Blogging lets your potential clients get to know you at their own pace and show them that you’re not some weirdo scam artist. We only do business with people that we know, like, and trust and your blog is a great way to allow people to get to know, like & trust you.

Trust is more important now than ever and allowing potential clients to see that you know what you’re doing, you’re a professional, and what they can expect from working with you in blog posts is incredibly powerful.

You get to showcase who you are to your clients to see if you’re a good match

If you were going to spend your entire wedding day and prep time with someone, wouldn’t you want to know that they are the kind of person that you’d like to be around? It’s very important to couples too. In fact, your personality plays a huge role in why your clients decide to work with you over someone else.

We often think that purchasing decisions come down to logistics and price but really they’re all about emotion and relationships. You’re not right for every couple and they’re not right for you so your blog allows them to qualify themselves as an ideal client for you or let them know they’re in the wrong place. Either way, it’s a good thing.

If you want to be a client magnet you have to acknowledge that magnets both attract and repel. It’s what they do and it’s what your business does when you show who you are and who you love working with.

It gives your social media a real job

Many wedding professionals use their social media profiles to tell people to book them and not much else. Your blog posts give you something helpful to share on social media to build your brand.

You can easily break up a top 10 tips blog post into 10 separate Facebook posts that link back to your post and a carousel post for Instagram. That drives traffic back to your site where they can learn more about you, what you do, and how you can help them.

It gives your potential clients a reason to stay on your site (or to come to it in the first place)

I hate to break it to you but no one is going to come to your site to excitedly read your services page over and over again. It’s just not how we use the internet.

However, when you have interesting and helpful blog posts, your website visitors will spend time on your site reading them. This means that they will learn more about you and what you have to offer. It also gives them a reason to come back.

This is critical for wedding professionals because couples spend a LOT of time researching before making a decision to meet with someone. When your website has nothing to offer, they aren’t going to remember you.

You stay top of mind with your potential clients

When you position yourself as a helpful resource instead of just a service provider, you become much more valuable to your potential customers and they remember you. Your website visitors may not be ready to book you yet, but by giving them a reason to come back, they remember you when it is time to buy.

Making decisions about who to hire for a wedding is a big deal and can be daunting to a newly engaged couple so they need time to research and figure out what they want. Couples do a TON of research before booking someone and providing them with content (like I do with you via this blog and email) reminds them who you are, how you can help them, and how awesome you are.

So you can probably see why I encourage wedding professionals to blog, but I know it’s not as easy as just doing it. What are you supposed to write about?!

I’ve got you covered. Below, you’ll find 37 practical blog post ideas for any type of wedding professional.

Wedding Blog Ideas For Wedding Professionals

Wedding Planning Tips & Resources

Highlight wedding bloggers
Highlight the best wedding bloggers for your ideal client and title it something like The Best 10 Wedding Blogs For Quirky Couples (or whatever best describes your ideal client). Then email those bloggers to let them know you featured them, but don’t ask them to share the post. Instead, thank them for being so awesome, and they will likely want to share it on their own because it makes them look good!

Write a post listing your favorite resources that will help your ideal client
For planners, this might be organizational tools/resources. For photographers, it could be resources that help them look and feel more confident in their photos. Put yourself in their shoes and think about what would help them and give it to them!

Create & share a checklist, cheat sheet, reference guide
You can write a post taking people through everything they should consider when hiring a wedding cake maker, but you can really put the icing on the cake by offering it to them as a free download. Even better, you can ask for their email address in exchange for it and build your email list!

Write a glossary post
There are a lot of terms that we throw around in the wedding world that mean nothing to someone who is just getting started. You can help them by writing a glossary post that defines the common terms that they’ll hear.

Write about what not to do
Write about things you should definitely not do when planning your wedding, choosing your photographer, booking their venue, etc. If you have them, share stories of people who did these things and what happened.

Debunk myths
What myths or misconceptions do people have about what you do? Maybe they think wedding planners are for famous people or all photographers do the same thing. Maybe they think that wedding invitations have to be boring. Your blog is a great place to challenge and debunk these myths and misconceptions.

Tell them what to ask before hiring someone who does what you do
Most couples are new to this whole hiring people to work on their wedding thing and they could use some help. Tell them what to ask (and what people often forget to ask) before hiring you or someone who does what you do.

Answer common but overlooked questions
You’re an expert, so it’s natural for you to overlook the basic questions that people have when they’re just getting started with wedding planning. For example, if you’re a wedding cake maker, most people have no idea how to figure out how much cake they need. You could write a post showing them exactly how to do this.

Wedding Industry Insights & Trends

Make predictions
Based on what you see, what do you think will be popular later this year or next year? Write about it!

Share something in the industry that excites you
Is there a new trend you’re seeing that you’re really excited about? Maybe you love that more couples are going the personalized route as opposed to tradition. Show your potential clients what is happening and why you’re excited about it.

Share a trend you’d like to see make a comeback
What is something that used to be part of weddings that really isn’t anymore? Chances are your potential clients have never seen it unless it’s been in the wedding media in the last 18 months. Share something old you’d love to see more of in modern weddings.

Wedding Business Success Stories & Case Studies

Write a behind-the-scenes post
We’re all a little voyeuristic. We like to see what happens in places we don’t usually have access to. What does it look like when you’re designing, baking, and decorating a cake? How does that all come together?

Share a before and after
This might be visual (in the case of a makeup artist) or it may be a story that you tell about a client. Maybe as a wedding planner, you had a couple come to you and they were super stressed out. Tell that story and what happened as you worked with them and how it turned out.

Interview a client
Nothing gives you credibility like someone who was in the exact position your potential client is in, singing your praises. You can do this in video, audio, or written format.

Expert Advice for Wedding Vendors

Answer a question you got in a consultation, email, or social media
If you really listen to the questions that people ask you, you’ll have TONS of blog post topics to choose from. Every question you get can become a blog post. It doesn’t have to be difficult!

Fire back at something controversial
There is always something controversial happening. Peta Pixel did a great job of jumping on a controversial article about not feeding photographers and firing back in their own way.

Write about the questions you ask your customers & why you ask them
What is it like to have a consultation with you? What questions do you ask and why do you ask them? Why does it matter?

Write about your area of geekery
What is the part of your business that you REALLY geek out about? Maybe it’s a killer customer experience or spending hours creating cakes with insanely intricate details. You have an area of geekery—talk about it and use it as an opportunity to show people how you work.

Ultimate Guides & How-To Articles for Wedding Planning

Write an “Ultimate Guide To….” post
These posts are generally much longer than your typical blog post, but they are killer for bringing in traffic and delivering a ton of value. Plus, you can continually share them on social media. These posts live forever!

Write a crowdsourced Ultimate Guide post
The first version of the Ultimate Guide post is all your expert knowledge, but you can do this by crowdsourcing and linking to the best resources (including yours of course).

Write a mistakes post
Write about the 5 most common mistakes people make when planning their wedding, booking a photographer, etc., and how your reader can avoid them.

Create a regular feature
You can create a regular feature on your blog like a tip of the week or a monthly round-up of helpful blog posts (including yours of course).

Collaborations & Guest Content for Wedding Pros

Highlight another wedding pro or brand you love
When you highlight another wedding pro or a brand you love, you build trust because it’s not all about you. You’re positioning yourself as a resource to people reading your blog, and that goes a LONG way.

Feature guest posts
Take on guest posts from wedding pros you have relationships with. Let them give advice on their portion of the industry or do an interview with them. They’ll love you for sharing their business with your readers!

Want to download these blog post ideas as a PDF you can refer to them anytime? Click here!

Should Blogging Be Part Of Your Wedding Business Marketing Plan?

Inside my membership, The Wedding Business Collective, I work with wedding professionals to help them create a marketing plan that works for them and their unique business. I encourage members of The Wedding Business Collective to only commit to three different marketing channels at a time. That helps prevent overwhelm and ensures you’re only doing what’s most likely to work for you.

Should blogging be one of your marketing channels?

Blog Posts Are Assets

When you create a blog post and optimize it for SEO you create an asset that will serve you for years to come. This isn’t the case with social media where our posts die out pretty quickly. I regularly see wedding professionals who have blog posts that they wrote years ago that still bring them perfect-fit clients today.

Like any asset, this takes time to build. Blogging is an excellent long-term marketing strategy because it improves your SEO and continues bringing you clients year after year. Even if you only write one blog post per month you can benefit from adding blogging to your marketing plan.

How Long Does It Take To Write Blog Posts?

In addition to the SEO benefits, you can break down a blog post into multiple pieces that you can then use as social media posts. This makes your social media marketing even easier and faster. Writing blog posts does not have to take a long time either.

Inside The Wedding Business Collective, we have a course called Blogging & Repurposing Content Made Simple. This course shows you how to write blog posts quickly and easily and it also shows how to make the most of them by using social media in conjunction with your blog posts.

If you are looking for a way to get more clients through organic Google search, blogging would make a great addition to your marketing plan.

Want personalized guidance to figure out what your unique marketing plan should include so you can attract and book more of the clients you love? Become a member of The Wedding Business Collective!