Why Do People Hire You? [Day 3: 30 DBWB]
[This post is an excerpt from the 30 Days To A Better Wedding Business Workbook]
Imagine if you knew exactly why people hire you. If you knew that, you could focus your marketing on what it is that people love about you. Guess what, you can find this out easily. Just ask.
Photo by otama, available under a Creative Commons Attribution license
All you have to do is email your previous clients with something like this:
Hi <insert name>,
I hope you’re doing well. <It’d be good to insert something personal here. Ask about something you know about them> I’m working on improving my business and I’d love to work with more clients like you so I was hoping you could take a moment to answer a few questions for me. It’d really help me out!
How many <insert your profession, like photographers> did you research before choosing me?
Is there anything about my business that stood out to you when researching other <insert your profession>?
What made you decide to get in touch with me?
What made you decide to hire me for your wedding?
What would you say about me if you were recommending me to someone?
<Insert your sign off/signature>
It’s really that easy and the insights you get will be absolutely priceless. Take some time right now to email 10 previous clients today and you’ll be amazed what you learn!
