Why Should Couples Choose You Over Your Competitors This Engagement Season?

Why should a couple choose to work with you over your competitors?

I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings.

If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you based on price.

Many wedding pros are struggling with fewer or less-ideal leads. Maybe you’re dealing with ghosting, price shopping, or hearing “we went in another direction.”

The root of these issues? Most of them come down to not standing out.

Today, we’re going to explore why standing out is crucial to answering the question “Why should a couple book you over any other vendor?”—and how you can make sure your ideal clients see you as the only choice for them.

In this episode we’ll cover:

• 3 major issues that stem from not standing out
• How not standing out leads to more ghosting and price shopping
• What you need to do to stand out in a saturated market
• How to make sure couples choose you instead of one of your competitors
• The killer mistake 90% of wedding pros are making and what you can do to fix it in your business
• How to make this engagement season a success and book more weddings

Why Should Couples Choose You Over Your Competitors This Engagement Season?

I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings.

If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you based on price.

Many wedding pros are struggling with fewer or less-ideal leads. Maybe you’re dealing with ghosting, price shopping, or hearing “we went in another direction.” The root of these issues? Most of them come down to not standing out.

Today, we’re going to explore why standing out is crucial to answering the question “Why should a couple book you over any other vendor?”—and how you can make sure your ideal clients see you as the only choice for them.

Why Standing Out Is Crucial

First, let’s talk about why standing out is so important, especially in today’s climate. Whether the economy is booming or not, standing out is the key to attracting ideal clients who see your value.

Common Issues Tied to This Root Problem:

Ghosting

If your leads aren’t a perfect fit for you and they don’t believe that you’re the perfect fit for them, you’re going to get a lot of ghosting.

When it comes to figuring out why you’re getting ghosted, most experts jump to troubleshooting your inquiry response.

But that’s too late.

Most ghosting actually starts WAY before the inquiry, and it can be stopped by pre-qualifying. When I go to your website, it should be clear who you’re for, who you work with specifically, what you do, and why you’re different.

Price Shoppers

When I first started my business, I remember thinking that price was what people cared about most and it held me back. I tried to offer courses and services at super low prices to stop getting ghosted and appease price shoppers, but it didn’t work.

Why?

Because the issue wasn’t actually the price.

According to The Wedding Report, “When couples were asked if price was the determining factor when hiring a wedding vendor, 80% said NO.” The truth is that price is a factor, but it’s not the determining factor.

You have to connect the dots between what you offer and what they care about. You can stop getting ghosted without slashing your prices. As long as you blend in with the competition, potential clients are going to price shop.

Saturated Market

I’ve heard wedding pros from all over the world say things like, “I’m in a really saturated market.”

When ANY market gets saturated, you have to stand out. It’s not a nice-to-have anymore. It’s essential. You need to stop competing in the same category as everyone else and create your own category.

Many issues like ghosting, price shopping, and feeling like you can’t raise your prices all come from this same root problem: You’re not standing out.

How to Make Couples Choose You

So, how do you make sure couples pick you over your competitors?

1. Make Your Marketing About Them

Your marketing needs to show your ideal clients that you have exactly what they want. They need to see that you get them and you’re the perfect fit with the perfect solution for them.

2. Showcase Your Unique Value Everywhere

From your website to social media, your unique value needs to be front and center. When a couple lands on your website, they should know within seconds if you’re the right fit for them.

3. Create an Apples to Oranges Comparison

Standing out means you’re no longer just one of many options; you’re in a category of your own. The goal is to create an “apples to oranges” comparison so clients have an easier time saying, “This is the vendor for me.”

Get Your Free Ticket To The Stand Out & Get Booked Challenge

You know I’m not just going to leave you hanging. I’m going to show you EXACTLY which steps to take to make sure you stand out as the go-to person for your ideal client.

This challenge will walk you through five actionable steps to help you stand out, attract the right clients, and reduce ghosting. It’s a powerful opportunity to finally become the obvious choice for couples who are looking for exactly what you offer.

If you want to make this engagement season a success, you can’t miss this free challenge! Over 5 days we’ll cover 5 steps to stand out & get booked this engagement season, and by the end of the 5-day training, you’ll clearly stand out from your competition.

Go get your free ticket at www.evolveyourweddingbusiness.com/challenge!

Links & Resources:

Get your free ticket at www.evolveyourweddingbusiness.com/challenge
The Wedding Business Collective

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