Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
Are you attracting your ideal clients? Are you really standing out to them as the go-to person for them or are you fighting to stand out from your competitors?
Two very important things to help you stand out and attract your ideal clients are oft forgotten and neglected. Those two things are brand voice and copywriting. With these two tools in your arsenal, you’ll be able to attract more of your ideal clients who are ready and willing to pay higher prices to work with you and don’t think twice about signing on the dotted line. In this episode, we’re getting into what you can do with your words to turn yourself into an ideal client magnet. The best part? You don’t have to be an impeccable writer to do it!
Ashlyn Carter serves creative women as a copywriter & calligrapher. Leaving her job in corporate mass media and marketing two years ago, she’s traded clients like Delta Air Lines and Chick-fil-A to build a multiple six-figure business writing conversion copy for entrepreneurs like Jenna Kutcher, Melyssa Griffin, Hilary Rushford, The Bachelorette’s Desiree Hartsock, and more than 78 other clients. Some of the launches in her copywriting portfolio have generated more than $421K in revenue. She’s been a featured speaker with Creative Live, and her calligraphy has been featured in Style Me Pretty, The Knot, and Southern Weddings. Ashlyn lives in Atlanta and convinces her husband to go grab margs and tacos weekly.
Start your free 10-day trial to The Wedding Business Collective and get access to Ashlyn’s Copywriting Expert Masterclass!
Take Ashlyn’s Brand Voice Quiz!
Master Your Elevator Pitch: How To Explain What You Do In 5 Steps
Clone Your Best Clients
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