Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
Do you show up as the subject matter expert that you are in your industry and market? When you show up with this kind of authority, you become the clear go-to person for your ideal clients and you attract them like a magnet. In fact, today’s guest was able to completely eliminate her marketing costs for her planning business after focusing on building authority! We also talked about how wedding pros are creating bridezillas and how vendors can develop better relationships that benefit everyone in this episode of the podcast.
After a decade in weddings and events, Amber Anderson, founder of Heavenly Day Events, pivoted her career into coaching others while maintaining a role in her planning company in Austin, Texas. As the host of Refine for Wedding Planners, Amber desires to coach and mentor planners via the largest Facebook group exclusively for wedding planners by offering a course, retreat, membership, and templates! Amber is known for having radical honesty, often saying what most people are thinking but won’t say, striving to elevate the industry one conversation at a time.
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Wedding Pros You Are Creating Bridezillas
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