Some people call me an OG of wedding business marketing, but deep down I'm just another person wearing PJ bottoms on Zoom. I swear a lot, I share my struggles, and I don't pretend to be better than anyone else.
What you see after my recent rebrand is a colorful new website, new copy, and new social media graphics but there is so much more to a rebrand than what is visible publicly. I wanted to take you behind the scenes of my rebrand so you can see why we made the decisions we made and what actually went into it because it was more than I thought!
I wanted to share this because what makes a brand work includes so much behind-the-scenes work. Branding and marketing are really like icebergs. You see the little part that sticks up above the water but the majority of what makes it work is hidden.
I’ll be walking through my rebrand starting at the very beginning of the process with Amanda Shuman of Carrylove Designs. I’ve included a video for you below because in this episode I share my screen so you can walk through this with us.
In this episode we’ll cover:
Amanda is an award-winning designer and Founder of Carrylove Designs.
Carrylove Designs is a Digital Marketing Agency specializing in helping service-based businesses reach six figures and beyond through our proven four-phase brand and website process. Amanda is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly. We take our clients’ brands and businesses to the next level.
Join us inside The Wedding Business Collective!
Carrylove Designs Results page
Take the quiz: What Stage of Business Are You In?
Episode 224: How To Know When It’s Time To Rebrand with Amanda Shuman
Episode 127: How Copywriting Can Help You Book More Weddings with Ashlyn Carter
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