Episode 225: Behind-The-Scenes Rebrand Walkthrough with Amanda Shuman

What you see after my recent rebrand is a colorful new website, new copy, and new social media graphics but there is so much more to a rebrand than what is visible publicly. I wanted to take you behind the scenes of my rebrand so you can see why we made the decisions we made and what actually went into it because it was more than I thought!

I wanted to share this because what makes a brand work includes so much behind-the-scenes work. Branding and marketing are really like icebergs. You see the little part that sticks up above the water but the majority of what makes it work is hidden.

I’ll be walking through my rebrand starting at the very beginning of the process with Amanda Shuman of Carrylove Designs. I’ve included a video for you below because in this episode I share my screen so you can walk through this with us.

In this episode we’ll cover:

• What goes into brand strategy
• Why your brand strategy is so foundational to your business
• The difference between branding and marketing (and which comes first)
• How to infuse your personality into your brand
• How Amanda’s team is able to pull out the important parts of who you are and create a magnetic brand
• The different parts of a rebrand and the order of each part
• Where the visual inspiration for a brand comes from
• How Amanda’s team gets down to the core of the brand and highlights key parts to help your brand stand out.
• How brand voice works and what it’s important
• Distilling a brand down to 4 words to create its personality
• How brand values serve as your compass
• How to use your brand differentiators and positioning statement
• How the brand strategy turns into the words used on my website
• What the consumer buying journey is and how it works
• The data behind color and font decisions in my new logo
• How to utilize your brand colors
• How Amanda recommends laying out your website navigation
• The why behind what Amanda’s team included on my homepage
• A walkthrough of a service/program page that sells as opposed to one that leads people to focus on price

About Amanda

Amanda is an award-winning designer and Founder of Carrylove Designs.

Carrylove Designs is a Digital Marketing Agency specializing in helping service-based businesses reach six figures and beyond through our proven four-phase brand and website process. Amanda is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly. We take our clients’ brands and businesses to the next level.

Website: www.carrylovedesigns.com
Instagram: @carrylovedesigns

Links & Resources:

Join us inside The Wedding Business Collective!
Carrylove Designs Results page
Take the quiz: What Stage of Business Are You In?
Episode 224: How To Know When It’s Time To Rebrand with Amanda Shuman
Episode 127: How Copywriting Can Help You Book More Weddings with Ashlyn Carter

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