15 Lessons That Will Dramatically Change Your Business

After doing 15 episodes of The Evolve Your Wedding Podcast I’ve learned a lot and I wanted to pull together all of the collective wisdom from these first 15 episodes into 1 post with 15 actionable takeaways. If you haven’t listened to all of these podcast episodes yet I highly suggest you do because you will definitely learn a lot!

Episode #1 – Making More Money By Outsourcing With Jared Bauman

Don’t wait until you’re overwhelmed and too busy to look for an outsourcing partner. By outsourcing things that are outside of your zone of genius, you give yourself more space & time to do what you love.

Episode #2 – Increasing Your Pinfluence With Smart Pinterest Strategies With Beth Hayden

Pinterest can drive targeted traffic to your website that converts into bookings. Weddings are one of the most popular topics on Pinterest and your client is more than likely using Pinterest – are you?

Episode #3 – The Art & Science Of Profitable Pricing & Selling With Ease With Bryan Caporicci

When people ask about your price it may be that they don’t know what else to ask about. This is the perfect opportunity for you to educate them about your value!

Episode #4 – Legally Protecting Your Ass & Your Assets With Robert Schenk

Don’t just copy someone else’s payment plan structure. Instead, structure your payment plan to cover you for the work you’ve already done for a client just in case there is a cancellation.

Episode #5 – The Fears & Mindsets That Hold You Back & How To Handle Them

Fear is a very natural part of being entrepreneur, in fact it’s a very primitive your brain trying to protect you from danger. You’re going to come up against fear, doubt and isolation but know that you’re not alone and you can band together with your fellow wedding professionals to help you move past those fears.

Episode #6 – Building A Website That Sells With Brenda Cadman

Most websites that get hacked are small business websites like yours and mine. You can combat this by making sure that you back up your website, using a unique username and password to log into your site & using a tool like Sucuri to monitor hacking attempts on your website.

Episode #7 – Getting Your Head Around Google Analytics With Liz Lockard

Use Google Analytics – it’s free, it’s incredibly useful and it will help you make decisions in your business based on actual data and not just your gut (because your gut can be deceiving!).

Episode #8 – Busy Is The New Lazy With Val Geisler

Being busy and actually getting shit done are two completely different things. Use tools and systems to keep yourself organized and on task & remember that just because you know how to do something doesn’t mean that you should do it. It might be a task better suited for an assistant so that you can focus on what really matters in your business.

Episode #9 – Authentic Selling Without The Ick Factor With Kendrick Shope

As a business owner you have to know how to sell but it doesn’t have to be slimy or icky. If you feel the ick, find a better way! And always, always, always make sure that you follow up. Following up will make you money.

Episode #10 – Why Email Marketing Matters & How It Can Be The Most Valuable Asset In Your Business

Email marketing is a big part of creating a system to bring in leads and generates more business. Converting your email subscribers into customers is just like dating and email marketing is how you can take your prospective clients out on dates.

Episode #11 – PR For Your Wedding Business With Joanne Childs

In order to get PR coverage, you need to take what you want to promote and tie it to something newsworthy like trends, seasons or big news stories around your area of expertise. You need a plan but know that it will change due to outside influences like the announcement of the royal wedding.

Episode #12 – Streamlining & Systematizing Your Business With Heather Crabtree

You wouldn’t build your house on a shoddy foundation but a lot of people build their businesses without giving much thought to the foundation & systems that make it work. Creating systems free you from worrying about the day to day tasks in your business and creates consistency that your clients will love.

Episode #13 – Business Planning That Isn’t Snooze-Worthy With Michelle Loretta

The process of business planning is more important than the plan itself because it forces you to think about the inner workings of your business and how you’ll reach your goals. Planning is an action, not a document. Your plan should evolve, flex, adapt & grow with you.

Episode #14 – Copywriting That Speaks To The Heart With Nikki Groom

Copywriting is more than just writing, it digs deep into emotions & motivations and when you do it well, it communicates with your potential customers in a way that makes the want to work with you even more. It’s okay to choose not to cater to everyone – in fact you should have an ideal client that you’re targeting. Injecting the reason why you do what you do and your personality into your writing will make you far more attractive to your ideal clients.

Episode #15 – Creating A Killer Brand With Alex Beadon

Building a brand doesn’t have to be vague and confusing. Consider the words you want people to use to describe your business and see how those line up with what words people use to describe you. In business, you’ll always come up against fear & doubt but surround yourself with people who have done it or want to support you and you’ll go far.

Learning from others will help move you forward faster. It is proven fact that coming together with other like-minded entrepreneurs is one of THE most powerful things you can do for your business, I’m creating The Inner Circle just for you. Click here to find out all about this exclusive member’s only community for wedding professionals who want to grow their businesses while creating more freedom for themselves.

Which of these episodes did you like best? Which of them impacted you the most? Who would you like to hear from next?