100 Powerful Wedding Business Marketing Ideas: The Complete Guide

As a wedding business & marketing strategist, the number 1 question I get from wedding professionals is “how can I get more clients?”

I get it, navigating the maze of marketing in the wedding world can feel like trying to catch a bouquet blindfolded. But fear not, because I’ve rolled up my sleeves and brewed up something special just for you. Take your pick of these 100 wedding business marketing ideas and put them to the test in your wedding business!

Whether you’re a seasoned wedding pro looking to book more weddings or just dipping your toes into the sea of tulle and vows, I’ve got you covered.

But remember, this is a buffet of marketing ideas for you to pick and choose from. You could not attempt to do all of these. If you do, you’ll overwhelm yourself and wind up getting nowhere.

So now that we’re on the same page, grab a cup of coffee (or maybe a glass of bubbly 🥂 —I won’t judge), and let’s explore 100 marketing ideas tailor-made for wedding pros like you.

I’ve organized these marketing ideas into categories in the Table of Contents below but this is a pretty big resource so I’ve made it available for you to download. Click here to download the full guide!

Create A Wedding Business Marketing Plan

Have you ever wanted marketing your wedding business to be easier? Marketing can be a royal pain in the ass for wedding business owners and it can leave you feeling deflated, scattered, tired, and lost. If you’ve ever felt that way, you’re not alone. It’s how most wedding pros I meet feel too.

The remedy to these feelings that plague us is a plan. More specifically, a marketing plan.

Now I know that sounds borrrrring, BUT what if I told you that there is a way to create a marketing plan that will make running your business easier AND squash overwhelm?

It’s not just a document that you create and put in some drawer to collect dust. It’s a path for you to follow that will actually get you to where you want to go.

It simplifies, clarifies, and organizes your marketing so it feels less like you’re throwing spaghetti at the wall to see what sticks. After all, why would you want to make your marketing harder than it needs to be?!

That’s why creating a marketing plan is the first marketing idea I have for you. It makes everything else on this page easier. All of the ideas in this section are things we cover in depth inside The Wedding Business Collective where you can get the step-by-step to creating your marketing plan.

The Most Important Wedding Business Marketing Idea On This List – Create Your Marketing Plan

This is #1 on this list of wedding business marketing ideas for a reason and it’s because it’s the important thing on this list. You could use the “spray and pray” technique where you blast your marketing to anyone with a pulse and a bank account.

But here’s the thing…not only is this ineffective, but it also wastes your time and your money and it’s going to leave you feeling frustrated.

Let’s make your marketing easy for a change. You can do that by creating a marketing plan!

Join us in The Wedding Business Collective to learn exactly how to create your marketing plan in the Create Your Overwhelm-Squashing Marketing Plan course.

Interview your best clients

If you want to attract more clients like your best clients you need to interview them so you can better understand them. Your ideal client is a whole person, not just a bride or a groom, and their values directly influence their consumer behavior.

The key to marketing effectively is understanding the values that your ideal client holds and using them in your marketing.

My bestselling book, Clone Your Best Clients will guide you through the process of interviewing and cloning your best clients.

This is one of my favorite wedding business marketing ideas on this list because it gives you so much information that you can use in all of your marketing. You won’t have to guess how to reach your ideal client and attract more clients just like them because they’ll tell you what to do!

Double Down On Something That’s Working For You

You don’t have to always be doing something new to market your business. Double down on something that is already working for you by dedicating more time, effort, or money to it.

For example, one of my wedding planner clients was doing really well from the relationships she had built with 3 venues in her area. They were sending her referrals but she still had room for more clients.

Instead of working on Instagram or TikTok, we discussed how she could double down on what was already working and either propose new ways to collaborate with these venues or apply what she did at these venues to build relationships with other venues. It’s something that already works so let’s find ways to do more of it!

Try to maintain a combination of doubling down on what works and adding one or two of these wedding business marketing ideas to your marketing plan.

Clearly Set Your Business Apart From The Competition

If you want to stand out in a crowded market, you need to understand who your competitors are and why someone would choose to work with them over you.

Why should they choose you over your competitors? It sounds like a harsh question but it’s essential to differentiate yourself from the competition if you want your wedding business to thrive.

You’ll need to do a simple competitive analysis where you’ll examine who your competitors are, who they’re marketing to, and how they’re marketing.

We go more in-depth into this inside The Wedding Business Collective so click here to get access!

Refine Your Brand

Branding isn’t just for massive companies. Developing and refining your brand is exactly what you need to do to set yourself apart from your competition, become the go-to person for your ideal client, and be able to command higher prices despite what others are charging.

Who do you want to be the go-to person for? They should be able to see themselves in your brand from the images you choose to the colors you use on your website to the words you use across your website and on social media.

A lot of wedding professionals want to work with higher-budget luxury clients but they don’t have the brand to match those clients. This alignment is crucial because they need to trust that you’re the right person for the job.

Think about it, would you buy a $10,000 watch from Walmart? Or would you be suspicious about that quality?

Ask Your Existing Clients Where They Looked For Their Vendors And Where They Found You

If you can figure out where your existing clients look for their vendors you can determine which marketing activities are most worth your time. If you advertise on a blog and none of your clients look at blogs, it doesn’t make sense to continue doing that.

Wedding pros ask me all the time if it’s worth it to advertise on The Knot and WeddingWire and I have to tell them that I can’t answer that for them. The only people that can answer that for you are your ideal clients. If they use The Knot & WeddingWire then it might make sense to advertise there but if they don’t, what’s the point?

This may sound like a no-brainer wedding business marketing idea but I’d be willing to bet you haven’t done it.

Research Your Competition And How They’re Marketing

To set yourself apart, you have to understand your competition and how they market. Look at how they’re marketing, what messaging and copy they’re using, and who they’re marketing to.

If all of your competitors are posting the same sorts of things on social media, that’s a great opportunity to do something different and stand out.

How can zig where they’re zagging so you set yourself apart?

Which of these wedding business marketing ideas can you implement to do that?

Improve Your Messaging

Who are you the go-to person for? How do you describe what you do and how you serve your clients? If this sounds like your competitors say, you need to make some changes.

If you’re a wedding planner, I’d be willing to bet that your competitors probably say things like “We make your wedding stress-free.” While that may be true for your business too, it’s not enough to make you stand out, and the worst thing you can do is blend in with your messaging.

Improving your messaging helps your ideal clients find you and see you as different from those you’re competing against. It puts you into your own category in their minds so when they compare you to your competitors, they’re not comparing based on price.

You don’t have to make up your messaging out of thin air though. That’s a really bad idea. When you create your marketing plan and interview your best clients you’ll get answers that show how you stand out from the competition.

Your messaging is a key component of your marketing and will be used in all of the other wedding business marketing ideas listed here. For that reason, don’t base it on nothing. Instead, base it on the data you get in the Clone Your Best Clients process.

Focus On 3 Channels

You don’t have to use all of the marketing channels, platforms, and tactics. In fact, it’s a bad idea to try to be everywhere because you won’t be able to focus and you won’t master anything. Doing a little bit of everything is a recipe for disaster.

I tell members of The Wedding Business Collective to choose 3 platforms and focus on those for the time being.

Choose 3 of these platforms for your wedding business marketing and focus on only them for 90 days:

• Instagram
• Facebook
• Wedding shows
• SEO
• Referrals/networking
• Tiktok
• Blogging
• Pinterest
• Facebook/Instagram/Google advertising

We only focus on 3 so we can get specific and plan out what needs to get done every day, week, and month to get inquiries from these channels. If you’re randomly marketing and you don’t have a plan, chances are you won’t get inquiries and you’re going to be exhausted.

So much overwhelm comes from putting way too much onto your plate and you don’t have to do that to have a successful wedding business. I’ve helped hundreds of wedding professionals reach 6 figures and beyond focusing on 3 channels or less.

Don’t let these wedding business marketing ideas overwhelm you! Treat this page as a buffet. Pick and choose what is right for you right now and leave the rest.

Make A 90 Day Plan

Wedding business marketing ideas are great but how do you put them in action? Instead of trying to plan for the entire year, make a 90-day plan.

This will allow you to break down your goals into actionable steps that need to be done on a monthly, weekly, and daily basis. You’ll accomplish more and feel less overwhelmed by using a 90-day plan and you’ll be able to implement these wedding business marketing ideas and see results.

Every quarter, we have Quarterly Planning Sessions inside The Wedding Business Collective where we review the past quarter and plan for the next quarter. That way, members know exactly what they need to focus on to reach their goals!

Measure What Works And What Doesn’t Work

You’re marketing your business but do you know what’s working and what isn’t working?

When you take time to measure what works and what doesn’t you know what you can stop doing and what you should do more of. This makes your marketing SO much easier!

Test these wedding business marketing ideas and see what works for you and what doesn’t keeping in mind that you’re 100% allowed to stop doing what doesn’t work for you.

Not every marketing idea works for every business. So much of growing a wedding business is experimenting to find out what works for you.

When you measure what works and what doesn’t work, you get to do more of what works and quit what doesn’t work. This is a great way to ensure you don’t get overwhelmed by adding more and more marketing ideas onto your plate.

Figure Out What To Focus On Right Now

Depending on where you are in your business, there are certain things that you should be focusing on. There are 50 million things you could be doing, but what should you be doing?

If you do not have a marketing plan, focus on that first. It will make everything else in your wedding business easier and more effective.

If you want help creating your marketing plan and figuring out what to focus on, join us in The Wedding Business Collective!

Get Some Accountability To Follow Through With Your Marketing Plan

How many times have you said “I’m going to do that” and didn’t do the thing you said you were going to? It just kind of fell off your to-do list and was never to be seen or heard from again.

Sound familiar? You’re not alone! When you’re running a wedding business, there’s no shortage of wedding business marketing ideas. I bet you come up with great ideas all of the time!

What’s less common, is actually taking action on those ideas to bring you closer to your goals.

Maybe that’s because you got distracted, clients took up too much time, or you’re just not sure how to execute your ideas so they get shelved. No matter why you didn’t take action, it’s something that having some accountability can help.

You can find an accountability partner on your own or you can join us inside The Wedding Business Collective and work with me or a partner to keep you on track.

Local Networking for Wedding Businesses

Get More Referrals From Wedding Vendors

The wedding industry is incredibly collaborative so it only makes sense that wedding industry marketing includes collaboration.

It takes an entire team of wedding professionals to pull off a wedding. That gives you soooooo many opportunities to build relationships and collaborate with local wedding vendors you love or want to get to know better.

Reach out to vendors to build new referral relationships

When was the last time you reached out to a vendor to build new relationships? Vendors can provide you with fantastic referrals and kinship so spending your time networking and building relationships is well worth it.

The key to building relationships with other vendors is to approach the relationship thinking about what’s in it for them. How can you add value to them instead of just asking them for something?

Build Relationships With Venues

Connect with a venue and find a way to provide value. If you’re a photographer, you can offer to shoot the venue so they have some new photos for their website. You could reach out to a venue and request a walkthrough because you think your clients will love the venue.

Foster that personal relationship first and then ask them if they have a preferred vendor list and how they choose who to add. A venue will only add you to their preferred vendor list if they like and trust you so you have to establish that first.

Get On Preferred Vendor Lists

Getting on a preferred vendor list is all about building relationships and building trust. This isn’t something transactional where you go around asking to be added to preferred vendor lists at venues. That will guarantee they will not do that because you’re only concerned about yourself.

The mindset you need here is leading with being helpful. Look for opportunities to be helpful to other vendors and venues and that will stand out.

Refer A Client

If you want people to refer clients to you, refer clients to them. This will remind them of you and they’ll feel grateful which makes it more likely they’ll want to return the favor.

Wedding business marketing ideas that focus on giving help both you and the person you’re giving to. Plus you’ll feel good!

Review Venues & Vendors You’ve Worked With

You know that reviews matter a lot to your business, so why not review venues and vendors you’ve worked with?

They’ll appreciate the gesture and they’ll be more likely to refer you in the future. Take some time to share what working with them was like and why you recommend them to your clients.

This podcast about getting referrals from wedding planners has all sorts of other referral-generating wedding business marketing ideas for you.

Do A Styled Shoot

A styled shoot is simply a mock wedding that follows a set theme. Doing a styled shoot is a great way to get published on a wedding blog but there are a lot of other benefits to doing a styled shoot.

Styled shoots can help you build up your portfolio, attract clients, and build relationships with vendors. This is one of the more collaborative wedding business marketing ideas on this list and it has both short and long-term benefits.

In the short term, it allows you to get beautiful new photos for your portfolio and get to know the other wedding professionals you’re collaborating with by working alongside them. In the long term, you may be able to publish your styled shoot and the relationships you built on the day can turn into referrals and collaboration opportunities.

Write A Guest Post

Writing a guest post on a wedding blog or another vendor’s blog is a great way to get in front of a new audience and deliver value. You could reach out to a fellow vendor and offer to write guest posts for each other.

This is one of the wedding business marketing ideas that can be great at getting in front of more of your ideal clients and it’s not used as often as it should be!

Be A Podcast Guest

Pitch yourself as a podcast guest to podcasts that are for your ideal client. You’ll be able to share helpful advice and listeners will be able to get to know you a bit from listening to you speak.

As a podcast host, I can say it has helped people get to know, like, and trust me before working with me. Many of my clients have found me through interviews on other podcasts where I was a guest.

Are there podcasts that interview vendors in your local area? Pitch them a topic that addresses things you know your ideal clients struggle with!

Co-create A Lead Magnet With Your Favorite Vendors

In a podcast I did with Dan Waters, he walked through the process of co-creating a lead magnet with his favorite vendors. By joining forces, he was able to reach more potential clients and improve relationships with his favorite vendors.

I don’t know about you, but I love it when I can join forces with friends to execute one of these wedding business marketing ideas!

Participate In Local Networking Events & Offer To Help

Chances are there is some sort of local networking event that you can attend in your area. Whether you decide to attend Rising Tide Society TuesdaysTogether meetings, an association meeting like WIPA or ABC, or an independently organized meetup you can get out of your house or office and get to know your fellow vendors.

These events are great for building relationships with other vendors and learning from them in the process. If there isn’t a networking event like this in your area, start one!

Provide Value To Your Fellow Vendors To Build Relationships

Everybody wants referrals from other vendors but you have to give to get. Look for opportunities to provide value to your fellow vendors.

You could organize a styled shoot or offer to shoot some new headshots for a fellow vendor. Look for wedding business marketing ideas that provide value and you will stand out because most people only think about themselves.

Share Content From Other Vendors

You aren’t the only one creating content for your ideal client. Share content on social media from other vendors that you know and love!

This puts less of a burden on you to create new content and you get to support your vendor friends in the process.

Create A Relationship Marketing Strategy To Stay Top-Of-Mind With Your Referral Partners

Do you have a strategy for getting more referrals? Do you know exactly what steps you need to take with each vendor you know, want to know, and previous client so that they’re more likely to send you referrals?

It can be confusing and daunting, I get it. But I promise you, you can make a super simple process to follow up with vendor partners and stay top-of-mind with them.

Want to steal my process for doing this? Click here to join The Wedding Business Collective and get my referral system.

Get Referrals From Past Clients

Send Your Past Clients anniversary cards

Want to stay top of mind with past clients and encourage more referrals? Send your past clients an anniversary card to remind them of how much they enjoyed working with you and wish them well.

This is one of the simpler wedding business marketing ideas on the list but don’t let that downplay the significance of remembering and reaching out to your best clients.

Create a promotion to bring back past clients

Do you have a way you can work with past clients? Create a promotion to work with them again! If you’re a photographer, this could be family photography. If you’re a stationer, it could be holiday and thank you cards.

Think about what you can do to work with past clients again because selling to someone who has already worked with you is MUCH easier than selling to someone new. In terms of wedding business marketing ideas, this is a low-hanging fruit task because it’s sitting right in front of you ripe for the picking.

Incentivize referrals with a referral program

A referral program can be as simple as a refer-a-friend program set up to thank your previous clients for their love and support. You could offer them a free product or send them a thank you card with an Amazon or Starbucks gift card.

It doesn’t have to be complex but it does show that you value your clients’ support and are happy to thank them for the new business.

Request testimonials

Do you have testimonials from your best clients? Are you getting testimonials that sell for you?

Testimonials are an important sales tool so be sure to keep collecting them even if you already feel like you have enough. You can never have too many people singing your praises.

Create Your Own Wedding Business Promotion Opportunities

Land PR Coverage

Most wedding professionals miss out on a lot of press opportunities because they think they have to either have their products featured or have a styled shoot featured.

Good news, that is not the only way to get featured by the media!

There are plenty of ways to get your wedding business featured in the press. This is one of the most overlooked wedding business marketing ideas and it’s easier than you might think.

Put Yourself Forward For An Award

There are all sorts of awards available to you but you have to put yourself forward for them. You may need to nominate yourself, have someone else nominate you, or gather a certain number of reviews.

Winning one of these awards provides your business with additional social proof that you can show off on your website to set yourself apart and build trust.

Host An Event

Have you ever considered hosting an event for potential clients or vendor partners? It can be a great way to bring potential clients to you or improve your relationships with your fellow vendors.

It could be an event for vendors or a workshop for potential clients. I’ve seen floral designers host wreath-making workshops and photographers offer phone photography workshops for wedding vendors. There are so many different things you could do!

Advertising Your Wedding Business

Setting Expectations For Advertising Your Wedding Business

Ads are great at helping you get found and discovered but people don’t tend to find someone on an ad and buy from them immediately.

If you think of your business like a car, marketing is the engine. You can have a nice-looking car without an engine, but it’s not going anywhere. The same applies to your business.

Advertising, on the other hand, is the sassy flame paint job on the side of the car to draw attention to it so more people see it.

But if you have flames painted on a car with no engine, it’s still not going anywhere.

Advertising can supercharge your marketing efforts but it’s not a replacement for them. You can’t be all flames and no engine if you want to reach your goals.

You can pay for advertising all you want but if you don’t have a plan for attracting and booking more clients, it’s not going to work.

You’ll just be frustrated and have less money than you have now.

I would not suggest paying for advertising until you have your marketing plan in place.

Once you have that in place, here are some advertising ideas for you to try in your wedding business.

Exhibit At A Wedding Show

Wedding shows, bridal fairs, wedding expos, wedding fairs, no matter what you call them, they can be lucrative for your business. If you decide to exhibit at a wedding fair, be sure to find the right one for you and create a strategy.

It’s not enough to pay for your spot and show you. You need a strategy for generating leads from the show (and not relying on the mass email list from the show runner) and following up with them to get bookings.

I break down my step-by-step strategy for making the most of wedding fairs inside The Wedding Business Collective.

Run A Facebook Ad Targeting People Who Have Visited Your Website

Potential clients visit your website every day and wind up leaving for one reason or another. You can run a Facebook ad targeting those people to bring them back to your website and into your pipeline.

This is one of the wedding business marketing ideas that require more planning and strategizing but it doesn’t have to be complicated.

Run An Ad Or Sponsored Post On A Local Wedding Blog That Targets Your Ideal Client

Does your ideal client read a particular wedding blog? Run an ad or write a sponsored post for a local wedding blog to get in front of them and showcase your expertise.

The key to any of these wedding business marketing ideas that include advertising is to only advertise where your ideal client will see you. If you’re not sure if they read a particular blog or use a particular platform, ask them!

Run Facebook & Instagram Ads

Facebook & Instagram ads can be incredibly profitable if you use them the right way but they do take some testing to get right. Start learning about them and testing them with this podcast episode.

Test Advertising On WeddingWire & The Knot

A lot of wedding professionals ask me if they should be on WeddingWire or The Knot and the answer is, “It depends”. Is your ideal client looking on these platforms?

If they are, it’s worth testing them to see if it leads to more bookings for you. Not all wedding business marketing ideas work well for all wedding professionals, and that’s okay. There are plenty of ways to attract and book more of your ideal clients WITHOUT advertising on WeddingWire or The Knot.

Advertise On Pinterest

Pinterest can be an excellent source of website traffic and you can convert a pin that’s working for you into a promoted pin so that you can reach even more people with it.

Give it a try and see if it works well for your business!

Try Running A Google Ad

A lot of wedding pros consider advertising on Facebook, Instagram, or The Knot/WeddingWire but they forget about Google ads. Google ads show up at the top of a search and they can be great for generating awareness.

You can target specific keywords that you want your ad to show up on and take them to a specific page with an offer for them.

But remember, advertising is not a magic bullet.

Wedding Business Promotion Ideas

Run A Value-Add Promotion

When most people think about a promotion they think of running a discount-based sale. That isn’t the only way to run a promotion!

A value-add promotion is the opposite of a discount. Instead of taking money off, you add something on top as a bonus if someone books by a certain date. This is a great way to add value and get people to take action without discounting your prices.

Run A JV promotion

JV stands for joint venture and that means that you’re teaming up with someone else on this promotion. You might decide to co-create a product or service with a fellow vendor and run a promotion where you’re both promoting to your collective audience.

How could you team up with a fellow vendor to create a joint venture promotion? Collaborative wedding business marketing ideas can be a lot of fun!

Run A Price Increase Promotion

When you increase your prices, you can run a price increase promotion where you give people a deadline to book you at your existing prices. This works well because it gets people off of the fence.

No one likes to lose out on a better price so this is one of the wedding business marketing ideas that is both a great way to raise your price and book additional clients.

Inside The Wedding Business Collective, I provide the step-by-step to running a profitable price increase promotion and it even includes email scripts and social media posts.

Run Any Type Of Promotion

When you think of wedding business marketing ideas you might not think of promotions but there are countless types of promotions you can run. In my short workshop series, Revenue On Demand, I share 15 different types of promotions (that don’t require discounting) you can run to generate revenue quickly & easily.

Run a holiday promotion or a seasonal promotion. Run a promotion for a limited-time package or a discount for certain dates. The options are limitless!

Improve Your Wedding Business Website

Improve Your Website Copy

Two very important things to help you stand out and attract your ideal clients are oft forgotten and neglected. Those two things are brand voice and copywriting.

Work on improving your copy and you’ll see your conversion rates increase which means more bookings for you!

This is something we talk about a lot in The Wedding Business Collective because most wedding business owners have websites that look and sound the same as all of the competitors. Your copy is the words that sell for you and if they’re not doing that, it’s time to improve your copy!

Work On Your SEO

Working on SEO is going to help you get found in search when couples are looking for vendors. There are some common SEO mistakes that wedding professionals make but you can avoid them and make SEO work for you.

Working on your SEO is the gift that keeps on giving. A social media post might get seen for a day or two but search engines will refer your website to your clients every single day without you having to create new content every day.

Update Your Website With Your Best images & Testimonials

Does your website have your latest and greatest images and testimonials? It’s easy to forget to update these but they are often the first thing a couple sees when they land on your website.

This is one of the easy-peasy wedding business marketing ideas on this list that will only take you a few hours to do at most. In fact, I’ve got templates for you that make it easy peasy to get testimonials that sell for you.

Optimize The Images On Your Website

Google is like your image-blind friend. It doesn’t see all of those beautiful images on your site and it doesn’t know what is in them. The file name, alt text, and description for each image on your site tell Google what it is.

If you aren’t optimizing your images with keywords, it’s going to hurt your SEO.

Communicate Your Value On Your Website

What are you really selling? If you’re a wedding planner, you’re not selling wedding planning, you’re selling peace of mind, not having to deal with the planning process, and relaxation.

Are you clearly communicating the benefits of what you sell?

If you’re not, you’re going to miss out on a lot of bookings. It’s important to realize that you need to communicate the value of what you’re selling in a way that aligns with what your ideal client actually wants.

One member of The Wedding Business Collective was really struggling to book clients and this was the reason. Once she went through the Clone Your Best Clients Process of interviewing her clients she learned that her marketing wasn’t focusing on what her ideal clients wanted.

The value she was communicating was about providing a stress-free planning experience. Her best clients didn’t care about that.

They cared about having a wedding that incorporated their Indian cultural traditions but wasn’t the same wedding their brother, sister, and friends from college had. They wanted to incorporate their unique style and love story into their wedding.

Once this planner made the shift in the value she was communicating, she started booking up with her ideal clients like crazy!

Add Calls-To-Action On Your Website

When someone has finished reading a blog post or your about page, what should they do next? Give them a direct call to action and a button or link they can click on to take the action you want them to take.

This greatly increases the likelihood that they’ll take that action. Some wedding business marketing ideas are quick and easy like this one! It should only take you a few minutes to add a simple call to action.

Think About How You Want To Lead Someone Through Your Website And Look At Where They’re Leaving

Do you know how people are using your website? Are they moving through it as you intended or are they leaving before they even get to your packages page? Check your Google Analytics to find out!

Google Analytics has changed a lot and many wedding pros are confused about how to use the GA4 version that is now standard. Adrienna McDermott of Ava & The Bee hosted a jam-packed workshop about exactly how to make the most of Google Analytics inside The Wedding Business Collective. Join us to get access!

Make Sure Your Website Is Mobile-responsive

Mobile users accounted for over 58% of total online traffic. If your website isn’t mobile-responsive, you’re going to miss out on all of that traffic because those people are not going to bother with a website that doesn’t work well on their phones.

You should also test that your contact form is usable on mobile. If it’s too small or the button is covered by another element, you’re going to miss out on inquiries.

Add Social Proof To Your Wedding Business Website

Have you had styled shoots featured on blogs or in magazines? Showcase those logos proudly in an “As Seen On” box on your site! Those logos provide social proof.

Social proof is a psychological phenomenon we all experience when we see that someone is trusted by others and you begin to trust them too. It’s sort of the positive version of guilt by association.

Your testimonials play a HUGE role in this but not just any testimonial will do the trick. I see a lot of bland testimonials that say things like “She was great!” or “We’re so happy we worked with you”. That only gives you a tiny piece of the story.

If you want your testimonials to help you make more sales they have to describe the experience of the customer before, during, and after working with you. You have to tell their story, their full story.

Protect Your Website

Your website is your home on the web. It’s the only thing online that you actually own and can fully control and it’s the way clients learn about who you are and what you have to offer.

If you’re not regularly backing your website up, you risk losing this incredibly important asset.

Use a tool like Vaultpress to automatically back up your website so you never have to worry about it. Vaultpress has saved my ass on more than one occasion and I am eternally grateful that it was able to quickly restore my website.

Update Your Website With Photos That Speak To Your Ideal Client

Your ideal client might be different now than it was when you built your website and that means that the photos on your website are probably not aligned with who your ideal client is.

Update your website with photos that speak to your ideal client so they know you’re right for them. Wedding business marketing ideas like this one only take a few hours to implement at most.

Create An Instagram Landing Page On Your Website

Why waste your link in bio on your homepage? Send people to an Instagram-specific landing page where they can easily choose whether they want to read your latest blog post, send an inquiry, review your packages, and anything else that’s relevant to your business.

There are many wedding business marketing ideas specific to Instagram but they all wind up sending people to that 1 link.

Even though Instagram allows you to have more than one link, it’s not recommended to add a bunch of options. The more options people have, the less likely it is they’ll do anything at all.

Look For Ways To Optimize Your Website Pages/Posts

When it comes to wedding business marketing ideas, I love to focus on improving what you already have before doing new things.

To see which of your pages/posts are bringing in the most traffic, dig into your Google Analytics.

If you don’t have Google Analytics set up on your site, or if you just want to learn more about how to get more valuable info out of it, this is for you.

Within Google Analytics, you can see which pages/posts have had the highest number of visits for any period of time. I like to set the date range for the past year to get a good idea of what is consistently popular.

Look at your top 10 pages/posts and ask yourself these questions:

• Could you add a clearer call to action to these pages/posts?
• Could you add an email opt-in to these pages/posts so that you can continue to market to this visitor via email marketing?
• If it’s a blog post, the topic clearly resonates with your ideal clients. What content could you create that would likely be popular based on what you already have?
• If it’s a page, could you improve the copy?
• Could you optimize the images for SEO so that you rank higher in Google for the topic?
• Could you add any internal links to improve your SEO?
• Are there any hidden opportunities within your Google Analytics that you may be missing?

Blogging For Your Wedding Business

Write Valuable Blog Posts

Blog posts that contain valuable information are excellent for attracting clients, improving your SEO, and helping you stand out from your competitors who are only talking about themselves. Aim to help and educate with each blog post.

I’ve got 37 blog post ideas for you right here.

Write A Blog Post About A Question You Wish More People Would Ask

There are frequently asked questions and then there are questions you wish people would ask more frequently.

Many of your potential clients don’t know what they should ask to write a post answering a question that you wish more people would ask and explain why it’s so important. Wedding business marketing ideas that educate are incredibly helpful to your potential clients and they help you stand out.

Write A Guest Post On A Non-Wedding Website That Targets Your Ideal Client

When you know who your ideal client is as a person, you can use wedding business marketing ideas that go beyond wedding-focused websites and media to reach them.

If you’re a wedding planner who targets adventurous couples who love to travel you could write a guest post for a travel blog about how to incorporate that adventurous spirit into a destination wedding.

Tell A Client’s Story In A Blog Post

Wedding business marketing ideas aren’t just about promoting your business, they’re also about selling the result.

Tell your client’s story but do it in a way that makes it something that a potential client can learn from. For example, don’t just show that a couple incorporated certain things into their wedding, tell the reader how and why they decided to do this and what they should do if they’re considering doing something similar.

Write A Blog Post About What To Ask Before Hiring Someone Who Does What You Do

Most couples are new to this whole hiring people to work on their wedding thing and they could use some help. Tell them what to ask (and what people often forget to ask) before hiring you or someone who does what you do.

If you want to take it one step further create a downloadable checklist for them to take to consults! Wedding business marketing ideas like this help you get on their radar early in their search.

Interview A Client For Your Blog

Nothing gives you credibility like someone who was in the exact position as your potential client singing your praises. I’ve interviewed some of my clients on my podcast for this exact reason.

To use this wedding business marketing idea you can interview your client in video, audio, or text format. Make sure you include photos from their wedding!

Social Media For Wedding Professionals

👉 Most wedding professionals put too much time, effort, and faith into social media. Don’t get me wrong, they can help grow your business, but they’re not the end-all-be-all solution.

After working with hundreds of wedding professionals in my membership, The Wedding Business Collective, I’ve noticed that most people jump to social media when it comes to marketing but it’s only one small piece of the puzzle. The fastest path to bookings is usually through relationships and referrals, not social media.

Now that we’ve got the proper context for social media in your wedding business, here are awesome wedding business social media marketing ideas you can try!

Instagram For Wedding Pros

Schedule Posts For Instagram

Do you find yourself stressing out about what to post on Instagram and throwing something out there just to keep it active? Take the time to schedule your Instagram posts ahead of time so you market consistently and don’t have to worry about what to post today.

This is a huge benefit of the 90-day planning that we do in The Wedding Business Collective. When you set aside time to plan out what you’re doing, you can batch create your content. You could create all of your Instagram posts on the first Monday of each month, schedule them, and then just use the app to engage with people.

Be Social On Social Media, Especially Instagram

It’s easy to forget that social media is supposed to be social, not promotional. Set aside a few minutes per day to be social on social media by commenting, asking questions, and responding to those who comment on your posts.

Instagram can be very powerful when you take time to be social on it instead of just posting your posts and leaving. You can also build relationships with other vendors this way!

Do Instagram Live Videos

You can do an Instagram Live to show your audience what’s happening behind the scenes or educate them by answering some of the most common questions you get. This is one of those wedding business marketing ideas that get better and better results as you continue to do it, especially if you create a consistent schedule for them.

Run A Contest

Run a contest on social media to generate leads.

I’ve had photographer clients who have run a contest for a free engagement shoot and offered those who didn’t win an additional bonus or discount if they decide to book with them anyway. They were able to scoop up bookings from those who entered but didn’t win!

DM Your New Followers

When a new person starts following you, send them a DM to say hi and introduce yourself! If you have a download or tool that might help them, ask them if they’d like you to send it to them.

Be genuinely curious and helpful. Ask them when they’re getting married and where they’re at in their planning process and then continue the conversation.

Share Behind The Scenes With More Instagram Stories

Instagram Stories are an amazing feature but you may be under-utilizing them. Share some behind-the-scenes stories to show what your work is like.

If you’re a venue owner, share some stories that show how you get the venue set up so people can see the before and after. If you’re a stationer, share stories of you creating your stationery.

Tag Your Clients And Fellow Vendors In Social Media Posts

When you post a photo of a wedding on Instagram do you tag your clients and your fellow vendors? Most people forget to do this and it can make a big difference in the reach of a particular post.

Plus, your fellow vendors will be happy that you credited them and may re-share the post to their followers!

Tag The Location When You Post A Wedding On Instagram

When you post a photo of a wedding you worked on be sure to use the location tagging feature to tag the venue. That way, when couples are looking up that venue on Instagram, your photo will show up!

YouTube

Create Helpful Youtube Videos

YouTube is the 2nd largest search engine, second only to Google. When you create helpful YouTube videos that address something your ideal client would be searching for you can attract them and bring them back to your website.

Pinterest Marketing For Wedding Pros

Work On Your Pinterest Marketing

Pinterest isn’t just for brides looking for wedding inspiration. It can be a significant source of traffic and those website visitors can turn into more leads and bookings.

Create An Infographic For Pinterest

Infographics have always been popular on Pinterest. They get repinned over and over again and they drive traffic back to your website.

You can create a simple infographic using a tool like Canva. If you enjoy graphic design this is going to be one of your favorite wedding business marketing ideas on the list.

Pin Your Blog Posts To Drive Traffic To Them

Make sure each of your blog posts has a Pinterest-sized image that makes it clear what the post is about. Pin your blog post to your boards to drive traffic to your blog posts from Pinterest.

You can automate this process with Tailwind so it’ll take far less time and you’ll still get the benefits of promoting your content on Pinterest.

Facebook Groups For Wedding Pros

Join And Engage In Relevant Facebook Groups In A Non-Spammy Way

Are there relevant Facebook groups that cater to your ideal client? Join them and look for ways to add value.

This mindset will help steer you away from spammy activities that turn off everyone. All wedding business marketing ideas require authentic, valuable communication.

TikTok Marketing For Wedding Pros

Answer Questions On Tiktok

Create short, talking head style videos answering commonly asked questions on Tiktok (and then repurpose them on Instagram!). Allow people to submit questions and aim to be helpful with your content.

What To Post On Social Media

Post About A Specific Date You Have Available On Social Media

Do you have 1 Saturday left in July available? Did one of your weddings cancel and you want to put the date back out there?

Post about that on social media letting people know that this date is available and what to do if they’d like it before someone else gets it.

Re-Share Your Content On Social Media

When was the last time you re-posted an older blog post or other piece of content on social media? If it’s the kind of post that is evergreen and not time-sensitive, share it again!

Most of your followers didn’t see it the first time and no one minds being reminded of something helpful.

Ask Questions On Social Media

If you want people to engage with you on social media, ask them questions. Everyone has an opinion and if you ask them about it they will be happy to share it with you so take advantage of that!

Create Graphics From Testimonials And Post Them On Social Media

You have all of these juicy testimonials on your website but what if someone hasn’t been to your website yet?

You can create graphics featuring quotes from those testimonials and post them on social media to demonstrate social proof on your various social media profiles. Not all wedding business marketing ideas need to be complicated!

Email Marketing

Create & Promote A Lead Magnet

A lead magnet is simply something you give away in exchange for the subscriber’s email address. All lead magnets should be easy to consume within 15 minutes and provide a quick win.

Don’t write a 50-page ebook. It’ll just sit on their desktop and won’t help you make sales.

Create An Email Autoresponder

An email autoresponder warms people up to you, positions you as the expert, and presents your product or service as the clear solution to their problem.

Instead of them going to your website and never coming back, they go to your website, sign up to your email list, and get this autoresponder email series that takes them step by step through smashing their objections, teaching them about the value you provide and positioning you as the best choice for them. Oh, and it does it on autopilot! I can’t emphasize that enough.

Your email marketing efforts are doing a large part of the selling for you – automatically. That’s why it’s one of my favorite wedding business marketing ideas! When you join The Wedding Business Collective you’ll get access to the Selling With Email Marketing course that comes with a 7 email autoresponder you can take and tweak to fit your business.

Increase Your Profitability

Change Your Packages & Pricing

Do you have a high-level offer among your packages? It may be time to create one.

Is it time to raise your prices? Take time to revisit your packages and pricing and think about how you can tweak and improve them.

You may think “what do my packages have to do with wedding business marketing ideas?” and the answer is EVERYTHING! What you’re marketing has a huge impact on how you market it.

Create An Add-On Item For Your Packages

Wedding business marketing ideas should help you attract more clients and also sell more. There are all sorts of things you can sell as an add-on item to your existing packages to make each client more profitable for you.

One stationer I work with paints custom maps which is a great add-on to sell to someone coming to her for invitations. If you’re a photographer, you could offer an album or canvas print as your add-on item.

Develop An Additional Revenue Stream

Most wedding professionals purely exchange time for money but there are other sorts of revenue streams you can add to your business.

One officiant I know has a training for couples who want to have a friend or family member officiate their wedding. This passive income product sells to a customer who would never hire her as an officiant.

Are you a florist or stationer? Host a workshop teaching people to create a flower arrangement or write calligraphy!

If you want to create additional revenue streams in your business, check out my super practical workshop series, Revenue On Demand.

Make Marketing Easier

Use Tools To Stay Consistent With Your Social Media Profiles

Consistency is important when it comes to marketing but keeping your social media profiles up to date can be overwhelming and time-consuming.

Instead of stressing about what you’re going to post today, use tools like Smarterqueue or Tailwind to schedule posts and stay consistent.

Batch Your Marketing

A lot of wedding professionals ask how they’re supposed to keep their social media and blog up to date when they’re in the midst of their busy season. The answer is easy – you don’t market in the moment.

Plan out your marketing in advance so you can batch the creation of your blog posts and social media posts, schedule them, and move on with your day. This method isn’t just for dealing with your busy season.

Batching can help you be more productive because you don’t waste time switching between tasks.

Examine The Roi Of Your Marketing Tasks

This is one of the most powerful wedding business marketing ideas out there. ROI stands for return on investment. You’re doing all sorts of different marketing tasks but which ones are yielding the best return on your investment of time, effort, or money?

Do more of the high ROI tasks and don’t bother with the low ROI ones.

Plan Out Your Marketing Ahead Of Time

I already covered batching your marketing but when you plan ahead, you can plot out specific campaigns ahead of time. For instance, what service or product will you be promoting in November? What about April?

Do you need to use different language due to the time of year? Plan this out in advance so you know what’s coming. This will help you put these wedding business marketing ideas to use!

Repurpose Your Existing Content

Do you already have blog posts or videos that you could repurpose? You could turn a blog post into a downloadable checklist to get email subscribers or turn it into an infographic to share on Pinterest.

Your content can be used in several different ways without having to write entirely new content from scratch. Not all wedding business marketing ideas require you to create something new!

Work On Your Mindset

This may not sound like it belongs in a list of wedding business marketing ideas but your mindset impacts your wedding business more than you might think. In fact, your mindset impacts every part of your life but you can change them.

From fear of failure to imposter syndrome, these mindsets hold you back unless you know how to deal with them. Working on your mindset is going to make you a better entrepreneur and more likely to succeed.

Invest In Business & Marketing Education To Improve

When you invest in your business and marketing education, you become a better and more effective business owner. You do not have to go it alone.

This path has been forged and other people have lessons they can share with you if you’re open to receiving them. Investing in your business and marketing education helps you take a shortcut instead of spending months or years trying to figure it all out.

Wedding business marketing ideas are great but this education will help you better implement them.

Make Sales Easier

Improve Your Lead Systems

How many leads are slipping through your fingers because you don’t have an optimized system for collecting and following up with leads?

By patching this leak in your pipeline you can turn more of your leads into clients. This may not be one of the sexiest wedding business marketing ideas in the world but it gets serious results and puts money in your pocket.

Plan Out And Improve Your Client Journey

Most wedding professionals are focused on getting new clients, but what happens when you book those clients? Are you wow-ing the pants off of them so they love and refer you?

Work on developing a client journey that delivers an amazing experience every step of the way. This is one of the lesser-known wedding business marketing ideas but it can create some truly amazing results.

Get More Time To Market By Using Tools

If you’re not using a tool like Aisle Planner or HoneyBook to manage your business, you’re probably wasting a lot of time. Get some of that time back and use it to market and bring in more clients by being more efficient and using tools.

Develop A Follow-Up Process For Leads Who Haven’t Responded

Do you have a defined process for following up with leads who haven’t responded to you yet? Spend time writing out these emails so you can quickly customize them and send them promptly.

This is one of those wedding business marketing ideas that can result in some quick wins because it allows you to pick the low-hanging fruit in your wedding business.

Utilize Price Anchoring

An anchor price is the price customers use as a basis of comparison when shopping. Price anchoring can be used to steer potential clients toward a particular package and you’ve probably seen companies use it to make their product seem like a bargain compared to other options.

Communicate Your Value When Dealing With A Lead

Listen to your leads and ask them questions. What matters most to them?

Craft responses that highlight how what you offer is uniquely suited to them and you can show instead of telling with testimonials and client stories that highlight the things that matter most to them.

Get To Know Your Numbers

How many people need to land on your website for you to get an inquiry? How many inquiries do you need to book a client?

Knowing these numbers can help you figure out exactly what areas you need to focus on in your business and what you can afford to spend on ads. This will help you determine which wedding business marketing ideas work best for you too.

Shift The Focus Away From Price Alone

Saying that all couples care about is price isn’t just wrong, it’s an excuse that is preventing you from improving your business. If you can blame those silly people who only care about price, it’s no longer your fault.

Price is a factor, but it’s not the determining factor. What people care about is value, and it’s your job to communicate the value of what you have to offer. You have to connect the dots between what you offer and what they care about.

When you blame your inability to communicate value on your customer, it’s going to prevent you from getting any better at it and it’s going make you defensive and bitter.

You may think wedding business marketing ideas are all about getting people to your website but if they don’t see value when they get there, what’s the point?

Put The Focus On Your Potential Client, Not On You

One of the most powerful marketing and sales lessons I could ever teach you is this – nobody cares about you. Now I’m not trying to be a dick, there is a valuable lesson here so stick with me.

The biggest mistake people make in their marketing is talking only about themselves and how awesome their business is. Whether we like to admit it or not we are selfish creatures and we only care about ourselves.

That means you need to tell people what you can do for them instead of talking about yourself. This simple mindset shift and a better understanding of human behavior are going to help you SO much in business.

When you apply these wedding business marketing ideas make it about them, not you.

Gather Testimonials From Recent Clients

Have you asked all of your most recent clients for testimonials and reviews? You can never have enough testimonials and reviews and when you ask for them in the right way, you can get testimonials that sell for you.

Inside The Wedding Business Collective, we have a process for running a testimonial drive where you incentivize clients to submit their testimonials within a certain time frame.

Want to download these wedding business marketing ideas for future reference? Download all 100 wedding business marketing ideas as a PDF by clicking here!

Whew! That’s 100 wedding business marketing ideas you can take and use in your wedding business right now. Which wedding business marketing ideas will you try?